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Alex Morgan ranks among top 3 ‘most marketable’ athletes of 2023

(Robin Alam/ISI Photos/Getty Images).

Alex Morgan is the most marketable athlete in women’s sports in 2023.

The U.S. women’s national team star also stands as the third-most marketable athlete in the world behind Lionel Messi and LeBron James, according to SportsPro’s new ranking, which assesses athletes’ personal brand and reach.

Fellow USWNT forward Megan Rapinoe (No. 5) joins Morgan in the top five. Skier Mikaela Shiffrin (No. 6) and gymnast Simone Biles (No. 8) also rank in the top 10. From the world of tennis, newly-minted US Open champion Coco Gauff sits at No. 12 and Naomi Osaka at No. 14.

LSU star Angel Reese (No. 19) is the lone women’s basketball player on the list. She catapulted to stardom after leading the Tigers to their first national title in program history in 2023.

In total, 23 women are included among SportsPro’s top 50 most marketable athletes for 2023. In the World Cup year, Morgan and Rapinoe both jumped up the list, with the former up from eighth place and the latter up from 27th.

Serena Williams, who has since retired, dropped off the list, while Osaka and Australian soccer star Sam Kerr dropped out of the top 10.

This year’s list “underlines the growing commercial influence and value of women’s sport,” according to SportsPro. For the first time, qualitative research was included with quantitative marketability measurements to help determine the final rankings.

“This year’s 50 Most Marketable Athletes list follows the most comprehensive assessment of athlete marketability we’ve ever undertaken in the 14-year history of SportsPro’s annual ranking,” said Michael Long, editorial director at SportsPro.