Serena Wiliams and Alex Morgan are amongst the top 10 most marketable athletes in the world, according to sports industry news outlet SportsPro.

Williams is the second-most marketable athlete in the world behind men’s soccer star Cristiano Ronaldo, while Morgan sits in eighth. Other USWNT players on the list of 50 athletes include Megan Rapinoe (No. 27) and Becky Sauerbrunn (No. 40).

Williams and Morgan are joined in the top 10 by soccer star Sam Kerr (No. 9) and tennis star Naomi Osaka (6th). U.S. Olympic gymnast Simone Biles, British tennis player Emma Raducanu and Spanish soccer player Alexia Putellas sit just outside the top 10, in 11th, 12th and 13th, respectively.

Athletes on the list were ranked based on three scoring components: brand strength, economics and audience. While social media following and reach are considered, so are their social impact, charitable endeavors and influence.

“Marketability can be defined in many ways, but what’s clear from our in-depth assessment is that each of the athletes in this year’s diverse list delivers considerable value to their brand partners,” SportsPro editorial director Michael Long said. “Not only are the athletes elite, highly visible performers in their respective sports, their individual reach and influence and, in many cases, willingness to speak out on social issues positions them as ideal ambassadors for companies seeking to communicate authentically to consumers.”

Williams received an overall score of 67.99, while Morgan received a score of 48.07. Kerr was right behind Morgan with a score of 48.01.

This comes after Morgan led women’s sports in endorsement deals in 2022 with 27 total endorsements. Williams came just behind her with 26 deals.

The Women's Basketball Hall of Fame is ushering in a blockbuster new class, announcing a list of its 2026 inductees this week with honorees spanning four players, two coaches, an ESPN contributor, and a posthumous veteran standout.

Two-time WNBA MVP Candace Parker (LA Sparks, Chicago Sky, Las Vegas Aces) headlines the player lineup, with the three-time WNBA champion joined by 2019 WNBA MVP Elena Delle Donne (Chicago Sky, Washington Mystics) and French standout Isabelle Fijalkowski (Cleveland Rockers), as well as three-time WNBA champ with the Houston Comets Amaya Valdemoro.

Minnesota Lynx manager and four-time WNBA Coach of the Year Cheryl Reeve also received a nod alongside nine-time national championship-winning Kirkwood Community College head coach Kim Muhl and former Clemson great Barbara Kennedy-Dixon, while ESPN analyst Doris Burke snagged an honor for her decades-long coverage.

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Calling the Class of 2026 "eight distinguished legends of this exceptional sport," Hall of Fame president Dana Hart said in Friday’s release that "They exemplify the highest standards in women's basketball and have made substantial contributions to the sport, along with shaping the game's historical trajectory."

The formal induction ceremony of the Women's Basketball Hall of Fame Class of 2026 will take place at Knoxville's Tennessee Theatre on June 27th.

The season two roster for Unrivaled 3×3 Basketball is officially complete, with the offseason league announcing its final three players on Thursday — and revealing that some big names from the venture's inaugural campaign will not feature on the 2026 court.

New York Liberty guard Sabrina Ionescu and Chicago Sky forward Angel Reese will not return for Unrivaled's second season, though league EVP and GM Clare Duwelius told The Athletic this week that they had "lots of conversations" with the players.

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DiJonai Carrington will miss the 2026 campaign as well, as a mid-foot sprain suffered during September's WNBA Playoffs forced the Minnesota Lynx guard to withdraw from next year's competition.

With Carrington leaving the eight-team league's final open roster spots at three, Unrivaled rounded out their 2026 numbers with Chicago Sky guard Rebecca Allen, Indiana Fever guard Aari McDonald, and Seattle Storm center and 2025 WNBA Draft overall No. 2 pick Dominique Malonga.

Malonga joins the 3×3 upstart after abruptly terminating her overseas contract with Turkish club Fenerbahçe following a post-WNBA season wrist surgery.

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Unrivaled also dropped the list of their 2026 head coaches this week, with returning managers Nola Henry and Teresa Weatherspoon joined by fresh faces including ex-Storm boss Noelle Quinn.

How to watch Unrivaled in 2026

Unrivaled will tip off its expanded 2026 season on January 5th, with live coverage airing on TNT.

NWSL Decision Day is just around the corner, as the final 2025 regular-season weekend puts the last playoff slot — and perhaps a bit of Racing Louisville history — on the line.

With seven of the eight spots in the 2025 NWSL Playoffs secured, No. 8 Louisville can punch a franchise-first postseason ticket with a win over No. 13 Bay FC on Sunday.

"I think it's an incredible position that we're in," Racing manager Bev Yanez said last week. "It's a privilege to be in this position, and I think the reality is we still control our destiny, and that needs to be the focus for us."

If Racing's match ends in a loss or a draw, however, the No. 9 North Carolina Courage can sneak in with a win — leaving Louisville out of contention.

Louisville's playoff hopes could very well rest on the blazing form of USWNT rising star Emma Sears, after the 24-year-old forward registered a hat trick against New Zealand in a full 90-minute performance on Wednesday.

"She's got an instinct inside the box and a desire to score goals that you can't teach," USWNT manager Emma Hayes said of Sears.

Racing Louisville has finished the regular season in ninth place every year since the 2021 expansion team's exception, with Sunday offering the chance to change their fate.

How to watch Racing Louisville vs. Bay FC on NWSL Decision Day

No. 8 Racing Louisville will host No. 9 Bay FC in the 2025 NWSL season's playoff-clinching finale at 5 PM ET on Sunday, with live coverage airing on NWSL+.

Most NWSL teams have something to play for this weekend, as Sunday's Decision Day finale will determine crucial seeding going into the 2025 Playoffs.

Bucking the trend are the No. 1 Kansas City Current and No. 2 Washington Spirit, who have already locked in home-field advantage — leaving every other team above the cutoff line battling for seeding this weekend.

The No. 3 Orlando Pride and No. 4 Seattle Reign will face each other with the third seed on the line, while the No. 5 San Diego Wave, No. 6 Portland Thorns, and No. 7 Gotham FC could all contend for a home playoff match depending on the day's full results.

Gotham will take on the No. 9 North Carolina in their 2025 regular-season closer, as the Courage push to leap above the playoff line while the Bats aim to avoid a difficult path forward.

Whichever team clinches the No. 8 seed — likely either Gotham, Racing Louisville, or North Carolina — will travel to Kansas City to take on the record-breaking Shield-winners in next week's quarterfinal.

Boosting the Courage on NWSL Decision Day will be a sell-out crowd — North Carolina's second sell-out match of the 2025 season.

How to watch NWSL Decision Day 2025

No. 1 Kansas City and No. 5 San Diego will kick off the 2025 NWSL season's Decision Day at 3 PM ET on Sunday, airing live on ESPN.

The six remaining matches on the weekend's slate will start simultaneously at 5 PM ET, with live coverage on either ESPN or NWSL+.