Alyse LaHue is the general manager of Sky Blue FC of the NWSL. Below, she spoke with Just Women’s Sports about how she’s managing her front office in the midst of a pandemic, the potential for the NWSL to return this summer, and the impact of coronavirus on the world of women’s sports.

How did your front office react to the initial outbreak of the virus? 

From day one, we knew we were going to need to figure out how to make a community with our fans and engage them digitally. As the pandemic hit, we all learned how to use Zoom really quickly and how to interact as a staff. And I just told everyone, “From this day forward, you all have new jobs. Your job is now digital. So you have to see with new eyes, you’ve got to think with a new brain. If you were in sales before, we’re really not selling anything right now. Sponsorships are on hold. Now is about interacting with the community, trying to put a smile on people’s faces.”

How has your team adjusted to working in a virtual office?

We knew we had to figure out how to innovate in the digital space, and everybody was on board, which is all I can ask for my staff. This doesn’t work if I don’t have them. We use the term “nimble” a lot. We try to remain nimble at all times, in terms of pivoting and shifting quickly. And the staff is always willing to shift quickly with me when I ask, and I think their willingness to do so is the reason we’ve been successful.

I think one bright spot of this whole thing is when you get your back up against a wall, you have to innovate and you have to think in a different way, and that’s what I’ve challenged our staff to do during this time. What’s the thing that’s never been done before? What are the things other sports teams aren’t thinking of, and why not us? I don’t care about the history, I only care about where we’re at now and where we’re going, so why not us? Let us figure out the new way of doing things.

You mentioned community. Why is that a focus, and how are you building community in the midst of a lockdown? 

Going into this season, we knew we wanted to develop a sense of community around the team. That was one of our big key words, and we decided we weren’t going to let the pandemic change that. Right now, keeping that sense of community means finding as many ways as we can to interact online, whether with our season ticket members or with the greater women’s soccer community.

And we’ve taken an approach with our players that’s really person first, player second. Obviously we’re trying to do the best we can with training and online yoga sessions and watching film and all of that, but we’re also just having casual coffee chats, and we’ve had a weekly webinar with different folks who are experts in various topics. We’ve had a nutritionist, and last night we had a sports psychologist. Next week we have somebody from the Yale School of Management talking about entrepreneurship. So we’re trying to activate their brains as well during this time, and again, take a people-first approach to this, which I think is important. Because mental health is obviously something that must be weighing on everybody. I know it’s weighing on me.

I’ve seen the way it weighs on the players, and so I think the most important thing that we can do as a club at this time is to be a support system for them. It’s less about worrying about their fitness levels and more just caring for each other. Just having that empathy to know that this is a really difficult time.

I think that’s really important and I’m happy you’re making that commitment. What is your sense of the state of the league at the moment? 

I remain optimistic, which is hard to do sometimes during this — I’m not going to lie about that. Because we don’t know for certain what will become of the league. But as a league, I think we’ve gotten really creative in thinking through what the contingency plans could look like for the season. Obviously we want the players to stay fit, because a time could come when we can get back out to training and then hopefully get back to playing games again. But that’s a big unknown right now.

And I think that goes for all of society, there’s so many unknowns right now. So again, I remain optimistic about what our season could look like, but we don’t know the timing of when it’s going to happen. Our players will do the best they can to stay fit and we’ll provide them as many tools as we can. But at the end of the day, we’ve got to make sure everybody mentally is holding on during this time and that has to stay at the forefront of our minds.

NWSL preparing to re-open training camps May 16. Details: #uswnt https://t.co/yhpdq9jgV0

— Steven Goff (@SoccerInsider) April 30, 2020

It was reported today [April 30th] that the NWSL is looking to bring players in starting on May 16th. What can you say about this development? 

Yeah, I mean that’s been a roving target. It’s moved three or four times in terms of return to full training. We’re under indefinite shelter-at-home orders in New Jersey, so I don’t presume by May 16th that we’re just going to be able to return to outdoor activities in a large scale way.

Our league has relied on a medical task force to provide them the best advice during all this. These are experts from the medical community, so we’ve really relied on them to provide us insight into the best way to return to training. And there’s a lot of talk about phased-in training which you’ve seen in some places in Europe, where it’s not going to be the full team just hopping back on the field again, but maybe starting with small groups, individual groups spaced out within the field.

So there’s a lot of unique and innovative things on the table to try to get the players back out there. Again, I think it’s more for their own mental health to be back out there playing, but it’s got to be done in a safe way. And I appreciate that our league has not tried to rush this in any way because there’s so many factors at play here that you have to navigate.

Obviously the pandemic is bad for everyone and for all sports, but there’s also been a lot of talk around how it is particularly bad for women’s sports. What are your thoughts on the topic?  

I put out a weekly women’s sports business newsletter every Wednesday, and yesterday I was overwhelmed by the amount of content that was in there. I had people texting me like, “Holy cow! The newsletter is long this week.” And I was thinking as I was going through the news, the thing that sucks is so much of it was asking, how are women’s sports going to survive? And I actually contemplated, like, “Should I include this or not? I don’t want to read this.”

For somebody that works in women’s sports, I want to be optimistic and not have to think about those things. But it is a reality. And for women’s clubs that are tied into men’s clubs, it’s kind of the easy thing to chop off, right? You can just cut those expenses or cut the women’s team entirely. And I think there’s a lot of fear around the world right now of that happening.

But look, we’ve existed off of 4% of media attention for a very long time, so I don’t think that’s going to dramatically change with a pandemic. It’s not going to increase, and how can it dramatically decrease? We’re already in the media basement. There’s nowhere else to go. So from that standpoint, I think it’s much ado about nothing. I’m not worried about media coverage right now.

The thing that keeps me up at night is certainly thinking through the situation from a financial perspective. I do believe the fans will be back. They’re going to support us, and our season ticket members have been incredible through this time. But I worry about sponsorships. I do. That’s a really big financial piece of the puzzle for us, so that one keeps me up at night. But I do believe companies are going to be looking for unique and strategic ways, especially digitally, to interact with consumers, and I believe I’ve put my club in the best position possible to capitalize on that through all the connections we’ve made with the community during this time. So that’s really all I can do, is stay optimistic and do the best I can to set the stage for the future.

NWSL commissioner Jessica Berman is defending the league's salary cap, addressing growing concerns about player retention this week — just days before soon-to-be free agent Trinity Rodman takes the San Jose pitch for Saturday's 2025 Championship match.

"We want Trinity in the NWSL, and we will fight for her," said Berman about the Washington Spirit star, responding to a report in The Athletic claiming that competing US top-flight outfit Gainbridge Super League has offered Rodman a contract surpassing the NWSL's current salary cap limitations.

"She is representative, or a proxy, of our broader point, which is that we want top players to play here, and we believe that we are already doing that and can continue to attract those players," Berman added.

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The NWSL's hard salary cap approach has come under fire amid recent high-profile departures of US talents like now-Chelsea FC teammates Naomi Girma and Alyssa Thompson, but Berman insists that the mechanism remains crucial to the league's parity.

"There are teams in other leagues that could compete in our league, but there are no leagues that could compete with our league," she explained, emphasizing the unique position the NWSL holds in the global soccer landscape.

"Compensation is not the only thing that players consider when deciding where to play," she continued. "We look at a whole host of factors, on the basis of the conversations that we have with players from our league and from players around the world."

The NWSL also confirmed Berman's multi-year contract extension this week, with executive committee chair Carolyn Tisch Blodgett saying in a statement that "[Berman's] vision for sustainable growth, along with her ability to fuel enduring momentum, has positioned the league for long-term success."

The soccer season's biggest showdown has finally arrived, as the No. 2 Washington Spirit and No. 8 Gotham FC take the pitch for Saturday's 2025 NWSL Championship match in San Jose.

Both teams enter the final steeped in postseason experience, with the Spirit winning their first title in 2021 before falling just short of a second in 2024, while Gotham lifted their first trophy in 2023.

"It feels like another NWSL game — we have competitive people on both sides," Gotham forward Midge Purce told JWS this week. "And it's fun. Stakes are high."

Despite entering as the postseason's No. 8 seed, Gotham insists they're far from underdogs, while the Spirit also view Saturday's matchup as a heavyweight bout.

"Both teams, we have different players but a similar idea — we all want to be protagonists," said Washington manager Adrián González. "Both teams want to win the ball as quick as possible. We love pressing high. I think it's going to be a good game for the fans."

"It's two teams that are very good tactically, two teams that are going to study how to counterpart each other," agreed Gotham head coach Juan Carlos Amorós. "Then it's going to be those moments of brilliance — it could be set pieces — certain moments where players take responsibility."

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How to watch the 2025 NWSL Championship

The 2025 NWSL season comes down to Saturday's final between No. 8 Gotham FC and the No. 2 Washington Spirit.

This year's championship match kicks off from San Jose at 8 PM ET, with live coverage airing on CBS.

Gotham FC's Emily Sonnett would like everyone to know that her longtime teammate and close friend Rose Lavelle is a very good defender.

"Cannot forget that," she told Just Women's Sports at Thursday's NWSL Championship Media Day. "Gotta write about that."

A World Cup champion and Olympic gold medalist with the US women's national team, the respect that Lavelle almost instantly garners from the opposition creates significant space for her Gotham teammates. And since joining the team in 2024, she's taken well to the club's high-pressing, quick-transition style. 

"She takes up a lot of attention," said Sonnett. "The way that she leads silently on the field, like a ghost — you don't know when she's going to get [the ball] and do something brave, and then, bam, she's there."

Gotham teammates spotlight Lavelle’s two-way brilliance

Lavelle has been a constant during Gotham’s unlikely championship run, both a locker room leader and a Fellow Gotham and USWNT star Midge Purce would also like everyone to know about Lavelle's prowess on both sides of the ball.

"It's hard to describe when you play with someone who's that good, it's just special," she said. "She can do special things on and off the ball — something she doesn't get a ton of credit for."

She's such a force, in fact, that Purce wasn't aware of the one achievement that's eluded Lavelle throughout her illustrious career — winning an NWSL title.

"Rosie, I didn't realize!" Purce exclaimed upon learning she's never won a league championship — despite being on the Gotham squad that took down Lavelle's Seattle (née OL) Reign in the 2023 NWSL Final. "She deserves the world."

From Breakers to Gotham: Rose Lavelle's winding NWSL journey

Lavelle needs little introduction to a soccer audience. A perennial winner on the international stage and a midfield maestro with the ball at her feet, the 30-year-old is a fixture of the global women's game. But her NWSL career has been a bit more nuanced. 

A Wisconsin standout with serious USWNT interest right out of college, Lavelle signed her first professional contract with the now-defunct Boston Breakers in 2018, entering a league almost unrecognizable to today's thriving NWSL ecosystem.

Boston folded the following year, sending Lavelle to Washington during a dark competitive period for the Spirit. She was later somewhat unceremoniously traded to Seattle in 2021, while playing overseas with the WSL's Manchester City. That Reign team went on to fall to none other than Gotham FC in the 2023 NWSL Championship — with Lavelle scoring Seattle's only goal.

In 2024, Lavelle got to make her own choices. She jumped ship, signing with the NY/NJ club that so silenced Seattle the previous season as part of a flashy free agency class.

How Lavelle battled injury and reclaimed her NWSL influence

Regardless of tonight's outcome, Lavelle's greatest triumph this season might simply be taking the pitch for a full 90 minutes. The 30-year-old has struggled with injuries throughout her professional career, but bouncing back from offseason ankle surgery was especially taxing. Her prolonged recovery impacted her ability to make a difference on the field, as she watched Gotham's form waver early in 2025.

"It was a pretty big surgery," Lavelle said, acknowledging that she's had to adjust her role within the team to maintain a presence off the pitch.

So she found ways to stay involved. She shared opinions in team meetings, staying connected with teammates in order to forge a seamless transition once she could handle more significant playing time. 

"She supported me for the first half of the season, when she wasn't even on the field," said rookie midfielder Sarah Schupansky. "And she didn't only support me, she supported the whole team."

Lavelle admitted that even now she doesn't feel 100%. But she also has a veteran's perspective on the bigger picture. "I still have to give myself the grace of acknowledging that it's going to be an up and down journey," she said.

"Being able to play with Rose, obviously, with the national team, has been incredible," Sonnett remarked. "But seeing the way that she's been able to train in NWSL, seeing that grit — I know she's battled through injury. [But] being able to see her train, I learn a lot from her."

Chasing the one women's soccer trophy that’s eluded her

Having won all there is to win at the international level, Lavelle's legacy doesn't ride on a single title. But her teammates would love to help check off that particular box on behalf of their locker room leader.

"I adore playing with her, and I adore her off the field," said Purce. "I definitely want to see her lift that trophy — she's going to be just fantastic."

As for Lavelle herself, the game is the fun part. And raising a trophy at the end of 90 minutes is just a benefit of the greater goal.

"This is what you play for," said Lavelle.

"This season is so long and hard. But then you get to these moments and this is the fun part, win or go home. We're all just fighting for each other, amped up, playing every single day."

Star England defender Esme Morgan made an impression on her new Washington Spirit teammates even before she set foot on US soil — just by the sound of her voice.

"Looking at Es on social media before she came, I just thought her voice was so angelic," Spirit goalkeeper Aubrey Kingsbury told Just Women's Sports at NWSL Championship Media Day in San Jose. "Even the first weeks, I couldn't even focus on what she was saying — I'm like, 'I am in the presence of the Queen.'"

If the former Manchester City defender wasn't already the NWSL team's quintessential English international, she cemented her prowess after winning a European Championship with the Lionesses earlier this summer. Since joining the Spirit in 2024, the center back has become a player to watch on both sides of the Atlantic, after making a bet on herself by transferring to the notoriously fast-paced NWSL in search of greater responsibility on the pitch.

A die-hard NFL fan with a bubbly personality and loyal TikTok following, Morgan immediately took to life in the US. Her proper British accent belies a fierce competitor on the field. She's a force in the locker room, fusing social connections that greatly contributed to the Spirit reaching a second straight NWSL final. And she's also good for more than a little bit of banter.

"Es is just super entertaining, she's really good at getting under my skin," added Kingsbury with a laugh. "She brings… a lot of sunshine to the locker room, and obviously is just a fun person to play with." 

But it's not all puppies and rainbows. Ceding last year's championship to the Orlando Pride still stings for Morgan. And she's turned that pain into intensity — one that's fueled her and her teammates all the way back to the precipice of NWSL glory.

How Esme Morgan energized Washington Spirit’s team culture

Washington's camaraderie is palpable, something midfielder Hal Hershfelt credits in part to Morgan's readiness to spend time with her teammates off the pitch, no matter the occasion.

"Honestly, she came to the team and we did a lot more team events and stuff like that," she said. "She's so extroverted, willing to get people together, get people grooving."

Morgan recalls a time early in the 2025 preseason, after Spirit captain Andi Sullivan announced she was pregnant with her first child ("the whole team had gone crazy," she remembered). A group of players had ridden their bikes to get ice cream, including recent signing Narumi Miura, who had only been in market for a few days.

"We were all just chatting about [Sullivan], and Rumi goes, 'I love this team!'" Morgan said. "She'd been here four days. We were like, 'Oh my gosh, Rumi, we love you too!' I think that speaks to the environment that we have."

The team's comfort with one another is also evident on the pitch, whether it's Morgan and midfielder Croix Bethune hitting Cam Ward's football celly in front of Audi Field's sold-out home crowd, or the trust permeating the defense as they confront ongoing injuries. 

"We definitely hold each other to high standards," said Kingsbury. "We all really want to win, and we all really want to do well for each other."

Esme Morgan bets on the NWSL to elevate her England career

Morgan arrived in the US on a mission.

She was named to England's World Cup squad in 2023, but spent the tournament on the bench, watching on as an unused substitute as the Lionesses finished second to Spain.

So when she got the opportunity to transfer to the NWSL the following year, proving her national team worth was front of mind. 

"She wanted to take a step forward, knowing that this league would challenge her," said Washington manager Adrián González. "I think she's done an amazing job, especially adapting herself to the type of games we have here."

The defender favors the NWSL's summer schedule, as it allows her to stay in shape for major international tournaments. And as she told JWS earlier this year, the US league's speedy, possession-oriented style has made her a better overall player. Morgan had always been good with the ball at her feet, but her time in Washington has significantly improved her off-ball positioning and ability to go toe-to-toe with the world's best attackers.

Her desire to improve only grew stronger after the Spirit fell short of last year's NWSL title. "That was something that at the time provided a huge fire inside me," she said. "I worked super hard in the off-season, doing things on the pitch that I knew would complement the areas of the game that I wanted to improve."

From Euros glory to NWSL grind: Esme Morgan returns to form

The work is paying off. She played a key role as a reserve center back in the Lionesses's successful UEFA Women's Euro defense this summer, replacing Gotham defender — and 2025 NWSL Championship opponent — Jess Carter in England's hard-fought semifinal victory over Italy. She went on to lift the trophy with her national team teammates, after avenging their World Cup loss against Spain in the European Championship final. 

Winning a major international title accomplished a childhood dream, but Morgan had to quickly re-orient herself after rejoining the Spirit in DC.

"Immediately after the Euros was when I felt the most tired. It was just like a come-down after that high," she reflected. "But I've since rallied and [felt] fresh and ready coming into the last couple of games."

How team love fuels the Washington Spirit's NWSL Championship quest

Heading into tonight's NWSL Championship, Morgan's focus on winning hasn't changed. But the source of her desire has shifted some, a full year after last year's disappointing exit. Washington faced adversity due to injury this season, in many ways mirroring their 2024 arc. But they've also continued to prioritize joy — on and off the pitch.

"We've overcome lots of challenges as a group, but stuck together throughout," Morgan said. "Now my passion and desire to win this weekend comes not from me losing out last year. It comes from the love I have for this group and the desire to win with these girls."

Another thing driving her? A victory tonight would put Morgan in rare company, completing her 2025 trophy case with both an international and league.

"I had the best time in the summer, achieved a lifelong goal. And ever since I've come to the Spirit, I've wanted to win the championship," she said. "It would be the perfect year, really."