Around June of last year, Angel City FC’s Head of Community Catherine Dávila called up Lily Barrett-O’Keefe, executive director of Common Goal.

The two had worked together when Angel City helped launch the Anti-Racist Project in February, and Dávila had an idea to build off of that initiative.

“LGBTQ+ issues and inclusion are at the center of everything the NWSL does and is,” she said to Barrett-O’Keefe. “We should do a project like the Anti-Racist Project but with LGBTQ+ issues.”

Homophobia has been a prevalent issue in men’s and women’s soccer around the globe, while anti-LGBTQ+ and anti-trans legislation sweeps across the United States. The Major League Soccer-Liga MX All-Star Game last August was halted due to homophobic chants from the crowd. Recently in the NWSL, the Orlando Pride apologized in a joint statement with the Black Swans supporters’ group for asking the group to take down a banner that read “GAY” in accordance with signage policies. The North Carolina Courage faced backlash from fans in December after signing Jaelene Daniels, a formerly retired U.S. women’s national team player who has spoken out against gay marriage and refused to wear the USWNT’s Pride jersey.

Coming out of her conversation with Dávila, Barrett-O’Keefe was all in. She proceeded to bring the idea to life with the help of Common Goal, a global social impact collective.

Dávila called the San Diego Wave FC, who were also eager to get involved, and the Wave then recruited clubs from the other major professional soccer leagues in the U.S., Canada and Mexico: Tigres UANL, Chicago Fire FC, Oakland Roots, Pacific FC, Philadelphia Union and San Diego Loyal SC.

Ahead of hosting the 2026 FIFA World Cup, the clubs came together to launch a 12-month program for stakeholders that includes over 100 hours of LGBTQ+ inclusion training led by the Common Goal project, Play Proud and its partners — Inside Inclusion, Impact International and Stonewall UK. Included in each club’s delegation are a leader of their supporters’ group and a community-based coach from their city.

Angel City hosted the first five-day residential event in Los Angeles last week.

“We went into it saying Pride, LGBTQ+ inclusion and issues and conversations and voices are not just June, and especially when we’re Angel City and especially when we’re in women’s soccer,” Dávila said. “This is year-round for us.”

Angel City plans to develop club policies for the season based on what they learn in the workshops, which will then translate into a long-term strategy of inclusivity. Until the second residential event in December, hosted by Tigres, the clubs that attended the event in L.A. have an accountability system in place. They also have the opportunity to schedule ongoing meetings with Play Proud’s experts, which Dávila hopes Angel City holds on a weekly or bi-weekly basis.

Thank you @CommonGoalOrg @stonewalluk @IMPACTIntl and @weareangelcity for the Play Proud residency program for this incredible group of people who will end homophobia in North American soccer. ❤️🧡💛💚💙💜 pic.twitter.com/KaB2uvUDzp

— Nichole Peterson (@nicholepeterson) April 14, 2022

Angel City players could sit in on the Play Proud workshops last week if they wished. Defender Paige Nielsen only planned to be there for the morning, but when noon hit, she asked if she could stay for the rest of the day.

Nielsen didn’t know anyone in the room except teammate Madison Hammond, but she felt like she did because of the way everyone empowered each other with their personal stories and moments of vulnerability.

“We don’t have that many safe spaces anymore,” she said. “People call you out all the time, whether that’s online, in school. There’s Don’t Say Gay bills. You can’t talk about things. And this is a safe room.”

Nielsen recalled the instructor using a saying about calling people “in” instead of “out,” emphasizing how to react to issues in a way that’s educational and positive.

A quote that Nielsen and Dávila reflected on was: “The standard you walk past is the standard you accept.”

“That really hit home for me because I’m such a hippie and I’m like, ‘No words or anything will bother me. I know my worth.’ But that comes from a place of privilege,” Nielsen said. “The more conferences and the more things we learn about how much you are privileged versus a lot of people, it makes me want to do a lot more and help others.”

In one of the many ways privilege was demonstrated throughout the week, the instructor set up four different rows of chairs with four people in each row. The leader of the session put a trash bin in front of the first row. Everyone had 10 seconds to get their crumpled piece of paper into the bin.

As papers flew overhead, the people in front of the bin simply reached out and placed theirs in. One person in the back row made their shot. The woman next to him gave up because she couldn’t even see the bin; she just believed it existed. Meant to reflect privileged people in society, the participants in the front row of seats had the advantage over people in the back, who could only take a chance with their throw and hope for the best.

Check out @CommonGoalOrg’s new Play Proud merch! It’s Augment Reality (AR)-activated merchandise that links fans to inspiring, bilingual storytelling about the topic of LGBTQIA+ inclusion in soccer 🏳️‍🌈🏳️‍⚧️⚽️⬇️ https://t.co/M3pxjPVqw4 pic.twitter.com/fOVeXlAIBE

— Kai (@hiyakaiya) April 12, 2022

Every conversation Angel City has this season will have been touched by Play Proud. The goal is to make the learnings feel so routine that they won’t need to be reactive when new issues arise, internally or externally.

“If we’re going to take a stand on inclusivity, on diversity, on the importance of these things, not just morally but to our businesses, we have to be OK talking about them,” Dávila said. “We have to be excited talking about them.”

Since the beginning of preseason in February, Angel City players have been vocal about how much they appreciate playing for a club that aligns with their values of inclusivity, equality and empowerment. ACFC’s efforts to put the LGBTQ+ community front and center is just another step in that direction.

“It gets me excited because I’m around amazing people, amazing staff who want to do something bigger than just play a sport,” Nielsen said. “They want to use the sport as an avenue to help kids, inspire others.”

Jessa Braun is a contributing writer at Just Women’s Sports covering the NWSL and USWNT. Follow her on Twitter @jessabraun.

The NCAA is turning up the heat on the next two seasons of non-conference basketball competition, with powerhouse programs from the University of South Carolina and the University of Southern California set to determine which team is "The Real SC" via a special two-game series.

The acronymic rivals will first meet at Crypto Arena in Los Angeles on Saturday, November 15th, 2025, before heading to Bon Secours Wellness Arena in Greenville, South Carolina, on the same date the following year.

In anticipation of high ticket demand, series host Complete Sports Management shifted both games to the aforementioned higher-capacity venues, rather than utilizing the teams’ usual on-campus arenas.

"I will always choose elevating women's basketball, and that's especially true in scheduling," South Carolina coach Dawn Staley said in a team statement. "I know Complete Sports Management has the same mission, and I like their creativity in bringing not just two great programs together, but engaging their fan bases on both coasts in a debate they love to have."

View this post on Instagram

A post shared by Just Women’s Sports (@justwomenssports)

Series to showcase the best of NCAA basketball

The newly created series won't just decide "The Real SC," it also pits two of the sport's historic programs against each other in an SEC vs. Big Ten and East Coast vs. West Coast battle for bragging rights.

The defending champion Gamecocks are currently ranked No. 2 in the nation as they gear up for the 2025 March Madness tournament, in which they'll seek a fifth straight Final Four berth and an overall fourth NCAA title.

Meanwhile, the Trojans are chasing South Carolina up the AP Poll in the No. 4 spot, with a goal to equalize with Gamecocks by claiming a third national championship this season. If they're successful, it will be USC's first NCAA trophy since 1984.

Regardless of the 2024/25 NCAA tournament's outcome, both teams will likely still roster multiple future WNBA stars for the foreseeable future, with fans banking on seeing current sophomore stars like South Carolina's MiLaysia Fulwiley and USC's JuJu Watkins featuring in both games of "The Real SC" series.

How to buy tickets to USC vs. South Carolina in "The Real SC"

Tipping off in LA on November 15th, 2025, tickets for the first meeting between the Gamecocks and Trojans in "The Real SC" series will be available for purchase online this Friday at 1 PM ET.

Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.

Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.

Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.

Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.

"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."

Basketball leads women's sports ad impact numbers

The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.

The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.

Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.

With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.

One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.

Gymnastics, volleyball draw advertisers to NCAA women's sports

The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.

That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.

All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.

Gotham FC set the scene for NWSL club's 2025 season on Tuesday, dropping their official 24-athlete roster and new player-led leadership group while handing longtime USWNT defender Tierna Davidson the captain’s armband ahead of Saturday’s regular-season kick-off.

At 26 years old, the 2019 World Cup champion and 2024 Olympic gold medalist succeeds retired goalkeeper Michelle Betos as the NJ/NY squad's captain, heading up Gotham’s leadership alongside fellow defenders Jess Carter and Mandy Freeman, as well as midfielders Rose Lavelle and Nealy Martin.

Gotham also removed star forward Midge Purce from her season-ending injury designation on Tuesday, opening the door for the 29-year-old USWNT standout to return to the NWSL pitch for the first time since tearing her ACL in last season's opener.

The 2023 NWSL Championship MVP tallied 16 goals across her 46 career appearances for Gotham before sitting out the entirety of the 2024 season.

Gotham aims for successful 2025 behind refreshed roster

Following last year’s third-place finish, the 2023 NWSL champs saw a handful of big-name departures, prompting the club to adopt a more measured approach to this season’s roster rebuild.

"Change is normal in this environment, right?" Martin told JWS in January. "People have got to do what’s best for their career, but it hurts losing your friends on your team just personally, selfishly."

"Professionally, you have to take it in stride and see how all the new pieces can fit together," she continued. "How you can highlight new people’s best talent in the system that you’re playing."

Once considered a superteam, Gotham definitely looks a little different this time around, but early season moves display the club's interest in transforming steady consistency into a winning squad — with or without massively deep star power.

Gotham FC's official 2025 team roster

• Goalkeepers: Ann-Katrin Berger, Ryan Campbell, Shelby Hogan
• Defenders: Bruninha, Jess Carter, Tierna Davidson, Mandy Freeman, Lilly Reale, Emily Sonnett
• Midfielders: Sofia Cook, Jaelin Howell, Rose Lavelle, Nealy Martin, Stella Nyamekye, Taryn Torres
• Forwards: Esther Gonzalez, Khyah Harper, Cece Kizer, Gabi Portilho, Midge Purce, Sarah Schupansky, Jéssica Silva, Ella Stevens, McKenna Whitham

While NCAA basketball's Power Four conference tournaments wrapped up on Sunday, teams from mid-major Division I leagues are still battling for invites to the Big Dance, where they'll aim to upset top March Madness contenders.

Already harnessing upset momentum is former Pac-12 squad Oregon State, who won the West Coast Conference (WCC) tournament as the No. 4 seed on Tuesday.

After conference realignment saw most of the starters from last season's Elite Eight team transfer to Power Four programs, Oregon State finished the 2024/25 regular-season at 16-15 (12-8 in WCC play).

This week, however, the Beavers found another gear, tearing through their tournament and upsetting the two WCC regular-season co-champions along the way.

Oregon State paves a path to NCAA tournament underdog

First, Oregon State narrowly defeated top-seeded Gonzaga 63-61 in Monday's semifinals, before beating back-to-back defending champion No. 2-seed Portland 59-46 in Tuesday's tournament finale — only the fourth loss suffered by the Pilots all season.

Oregon State's unlikely March Madness bid is the program's 13th overall, and the ninth in the NCAA tournament's last 11 editions.

"I'm just so happy and so proud of this team," said Oregon State head coach Scott Rueck. "For this group to cover the ground that they did this year, from day one until now, is absolutely remarkable. It's one of the most special things I've been a part of."

The Beavers’ surge, however, holds consequences for both Portland and Gonzaga, whose slim chances of making Sunday's bracket now rest with the NCAA selection committee.

While Portland is a more recent contender on the national stage, Gonzaga hasn't missed an NCAA tournament since 2016, with the Bulldogs appearing in all but two brackets since their 2007 March Madness debut.

NCAA underdogs looks to spur chaos in March Madness

Should they make the cut, at-large underdogs Portland and Gonzaga would join Oregon State and other smaller conference champions in trying to bust brackets by upsetting top contenders in the first few rounds of the NCAA's competition.

Other mid-major standouts are already considered likely members of the 68-team national pool, with current projections listing Fairfield University (Metro Atlantic Athletic Conference) and new No. 24-ranked South Dakota State (Summit League) claiming seeds as high as No. 9.

Projections also show that the Ivy League is on the precipice of sending a full trio of upset-hungry teams to the NCAA tournament.

While regular-season champion Columbia is expected to claim a national No. 11 seed after Saturday's conference tournament final, strong seasons from both Princeton and Harvard have the pair currently snagging one of the final four at-large bracket spots.

Atlantic 10 tournament victors George Mason could also pose a threat to Power Four contenders, with the Patriots clinching their first-ever NCAA tournament berth on Sunday despite ceding the regular-season conference title to Richmond.

Though it’s not always wise to bet against heavyweights in the NCAA tournament's opening rounds, emerging college basketball underdogs are embracing the spotlight — and welcoming the opportunity to shake things up after Selection Sunday.