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Angel Reese led all March Madness athletes in NIL merchandise sales

Angel Reese gained national fame after leading LSU to the 2023 NCAA Championship. (C. Morgan Engel/NCAA Photos via Getty Images)

Angel Reese sold the most merchandise of any March Madness player, and she did it with just one merchandise drop.

Through NIL Store, players can drop personalized lines of merchandise. Throughout March Madness, players such as UConn’s Nika Mühl and LSU’s Flau’jae Johnson dropped gear. Angel Reese signed with NIL Store late, but she released merchandise after she hit 1 million followers on Instagram and TikTok in the wake of her team’s national title.

“When she dropped her LSU NIL jersey just days after the National Championship victory, it caught like wildfire,” wrote NIL Store. “She is the face of women’s college basketball, and arguably all of college basketball as a whole.”

Of the top-selling athletes, half were from the women’s tournament. Mühl came in third, while Johnson sold the fourth-most merchandise. Only men’s national player of the year Zach Edey sold more.