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As Team USA goes for gold in 3×3 basketball, a movement to grow the game takes off

Allisha Gray, Stefanie Dolson and Kelsey Plum (along with newcomer Jackie Young) will represent the U.S. in the first-ever 3×3 event at the Olympics. (Guo Chen/Xinhua via Getty Images)

It used to conjure up images of kids in homemade jerseys, outdoor courts with the sun beating down on hot pavement, and players past their prime with sore knees and creaking joints not capable of running full court.

Maybe it was something you did to fill a weekend or to help stay in shape for 5-on-5. Or maybe, you took your kids to a tournament, in hopes of tiring them out on a summer day.

Years ago, it was always an offshoot, never the main event. But that is no longer true.

Whatever your notions of 3-on-3 basketball are, get rid of them.

This isn’t your mother’s 3-on-3.

The sport is sleeker, more exciting and more well-known. It also has a different name. At the professional and Olympic levels, this type of basketball is referred to as “3×3” or, if you’re really in on the lingo, just “3x.”

Whatever you call it, this brand of basketball is on the rise. And with the United States women’s 3×3 team set to take Tokyo in pursuit of a gold medal, the momentum has only begun.

Of course, those notions of what 3-on-3 basketball is didn’t come out of nowhere, and neither did 3×3.

The world of 3-on-3 serves as a foundation for the more elite, streamlined version of the game. But while the sport has evolved into something bigger, the roots are still there, growing in their own ways.

Take Spokane, Wash., for example. It’s home to over 200,000 people, Gonzaga University and, every summer, the world’s largest 3-on-3 tournament.

For the last 31 years, downtown Spokane has closed streets and set up outdoor courts so that upwards of 20,000 people can play 3-on-3 basketball.

Executive Director, and former Gonzaga basketball player, Matt Santangelo has been in charge of Hoopfest for the last seven years. The tournament is loosely based on the Gus Macker model in the Midwest, which was founded by Scott McNeal in his parents’ driveway in Lowell, Mich.

When Hoopfest began, the goal was to bring the tradition of 3-on-3 to Washington.

And while the tournament has required meaningful dedication and resources from the Hoopfest staff, the organizers aren’t surprised that one of Spokane’s biggest money-making events is based around 3-on-3.

“I think it just makes the sport so much more accessible, for lack of a better term,” Santangelo said. “Just the nature of 3-on-3, it is a great way to learn the game.

“There are so many different levels to play at. You might be playing at the Olympic level, you might be playing at the professional level, you might be playing at the event, recreational level. The access to the sport makes it so special.”

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An aerial view of Hoopfest, home to the largest 3-on-3 basketball tournament. (Hoopfest)

Hoopfest has been going strong for three decades. Santangelo and his crew have managed to walk the line between traditional 3-on-3 basketball and the changing landscape of the game.

At the Olympic and professional levels, the game is played according to FIBA rules: with a 12-second shot clock, the first team to score 21 points wins; if neither team gets to 21, the game ends at the 10-minute mark, and the team with the most points is crowned the winner. Baskets count as one or two points, and players must clear the ball to the 3-point line on possession changes.

When Kelsey Plum, Stefanie Dolson, Allisha Gray and Jackie Young — who replaced Katie Lou Samuelson after the latter tested positive for COVID-19 — take the court against France on Saturday, they will be following those rules.

That leads to a fan-friendly, high-intensity brand of basketball.

“I think we are going to introduce people around the world to a new sport that they are going to really like,” Plum said in a press conference after Team USA was announced. “It’s very fun to watch. Very entertaining, very fast-paced, high intensity, very physical.”

At Hoopfest, the rules are a bit different. The games are 25 minutes long and played to 20 points.

Anyone can play: men, women, kids, casual athletes and former pros. And the style of play changes based on who is participating.

“People have taken the 3-on-3 model and put different fingerprints on it and shaped it a little differently,” Santangelo said. “There are different offerings, and I think that is great. There’s not just one way to play basketball, and we get to continue to make this game more accessible.”

Claire Soulek is 10 years removed from her basketball career at Gonzaga University. Back then she was Claire Raap, and a part of the Gonzaga women’s team that made the program’s first (and only) Elite Eight run in 2011 during her senior year.

These days, she doesn’t have much time for basketball between teaching cooking, sewing, health and the occasional P.E. class to middle schoolers in Spokane and caring for her 5-month-old daughter, Kinsley. But she carves some out anyway to volunteer at Hoopfest. It’s a chance to stay connected to the game and the community where she played.

At Gonzaga, Soulek was blessed with a dedicated fan base that, she notes, not every women’s team had, especially a decade ago.

The best part, she said, was the smiling faces of little girls lining up for autographs and photographs after the games.

When they looked at Soulek, they saw their dreams playing out in front of them. And to Soulek, that is the beauty of 3×3. It’s simply another outlet for girls to learn about the game, and to be inspired to pursue basketball.

“The fact that 3-on-3 has gone from grassroots to now the Olympics, you never know what little girl is watching and is going to be like, ‘This is my sport. This is what I love. And you know what? I’m going to work hard to improve my skills and be good at it,’” Soulek said. “It just provides another opportunity for them to go further in the sport of basketball.”

Opportunities are still limited. Both Soulek and Santangelo know that.

Santangelo spent six years playing professional basketball overseas. The gap between players like him and players in the NBA is smaller than you might think.

“The degree of separation between number 6 on an NBA roster and number 10 million is really, really small,” he said. “One through five, those players are really special. And six through 10 million, they are special, too, but they can’t go to the Olympics, or maybe they can’t get paid to play basketball.”

Now, apply that same line of thinking to the WNBA. There are 30 NBA teams and 29 G-League teams. There are just 12 WNBA teams, and a total of 144 roster spots.

All it takes is a quick scan of WNBA headlines to see how many top-caliber players are cut from teams every day. Just this season, Shyla Heal, the No. 8 overall draft pick, was traded and waived.

It’s simple: Within the current landscape of women’s professional basketball, there is more talent than there are roster spots.

That’s one of the first things Alanna McDonald thought of when she was watching the 2017 FIBA 3×3 World Cup in France. Since its debut in 2010 at the Summer Youth Olympics, 3×3 has gained popularity around the world, but the United States wasn’t following the same trajectory.

McDonald isn’t a basketball player. She played volleyball at Brown and professionally overseas. Maybe that’s why she was able to recognize the potential for 3×3 that others missed: She saw it through a volleyball lens, likening it to indoor volleyball and beach volleyball. The two sports coexist at a high level and offer more opportunities for athletes to pursue the sport.

“There is so much talent,” McDonald said. “We want to make sure there are more paid opportunities for women. We want there to be expansion here in the U.S. for these super talented women.”

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With 3x3 basketball now in the Olympics, young girls have another sport to aspire to. (Hoopfest)

So, McDonald started researching. She talked to USA Basketball and FIBA. She watched countless 3×3 games and investigated how it would fit into the landscape of women’s basketball in the United States.

Then, she took her idea to Seattle Storm president Alisha Valavanis. The two are connected through Force 10 Sport Management, but when McDonald approached Valavanis at an event, it was essentially an elevator pitch.

Valavanis saw what McDonald had seen, and suddenly McDonald was in board meetings turning her concept into reality.

“We recognized there was already a gap between the opportunities for men and women, and 3×3 is a great game,” Valavanis said. “We wanted to get in on the ground floor and see if we could get it moving on the women’s side.”

In 2019, Force 10 launched the country’s first professional 3×3 women’s basketball team, with the purpose of creating a pipeline and supporting USA Basketball’s mission to qualify for the Olympics. Today, there are four professional women’s 3×3 teams in the United States, sponsored by the Storm and the Chicago Sky.

McDonald hopes that, eventually, every WNBA team will also have a 3×3 team, and she expects the sport to continue to grow at a rapid pace.

“As soon as the Olympics hit, I think there is going to be a lot of interest, a lot of hype,” she said. “That momentum is something we are expecting to sort of take off, because everyone watches the Olympics, and I think fans are really going to love it.”

That’s how movements like this get started. A casual spectator becomes a fan, and then becomes a champion of the sport. Or a little girl sees her heroes playing on TV and develops a life-long passion.

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Allisha Gray and Team USA trained in Las Vegas before leaving for Tokyo. (USA Basketball)

That’s what happened to Stefanie Dolson when she watched the Olympic opening ceremonies as a kid.

“I remember they had, like, these funny caps on,” she said. “And it just looked like an amazing opportunity. And that really sparked my interest.”

Now, Dolson and the rest of the USA 3×3 team will be that inspiration for someone else.

The sport of 3-on-3 basketball is going through an incredible shift. From grassroots to gold medals, the different branches of the game continue to influence each other.

In Soulek’s middle school P.E. class, there is an entire unit devoted to 3-on-3 basketball. No doubt the popularity of the sport at a global and professional level is trickling back down to kids. But if you think about it, it’s not a true trickle-down effect, but rather a full-circle moment.

Because let’s not forget where this all began. In driveways, with kids and their friends, a hoop and a ball.

Notre Dame Star Olivia Miles to Forgo 2025 WNBA Draft, Enter NCAA Transfer Portal

NCAA transfer portal entrant Olivia Miles #5 of the Notre Dame Fighting Irish dribbles the ball during game against TCU Horned Frogs in the Sweet Sixteen round of the 2025 NCAA Women's Basketball Tournament.
Miles will reportedly enter the transfer portal. (Greg Fiume/NCAA Photos via Getty Images)

Notre Dame standout Olivia Miles will forgo the 2025 WNBA Draft, instead opting to stay in the NCAA for her final year of college eligibility. But she reportedly will not for the Fighting Irish.

Miles is set to enter the transfer portal, posted ESPN’s Shams Chariana on Monday, moving on from Notre Dame after back-to-back Sweet 16 exits.

"Notre Dame's Olivia Miles — the projected No. 2 pick in the WNBA draft this month — will forgo the draft and enter NCAA's transfer portal, sources tell ESPN," the journalist posted on X. "The 22-year-old top prospect makes unprecedented decision to use her one year remaining of college instead of the draft."

Miles shakes up the 2025 WNBA draft

Miles will certainly have her choice of top-ranked NCAA programs. But the projected No. 2 draft pick’s decision also has major implications on both the 2025 WNBA Draft and the 2026 draft lottery.

The junior started all 34 games this season for Notre Dame. She averaged a career-high 15.4 points per game while maintaining 48.3% effectiveness from the field.

"I love college. I think I've outgrown it a little bit, though, so that makes my decision tougher to stay. It's comfortable, a place where you have security," the star guard told ESPN after Saturday's loss.

With UConn’s Paige Bueckers sitting comfortably at No. 1, expected Top 5 pro recruits USC’s Kiki Iriafen, South Carolina’s Te-Hina Paopao, and fellow Irish Sonia Citron could all see a rankings boost.

Final Four Spotlight: Can South Carolina Win Another NCAA Championship?

Bree Hall #23 hugs Dawn Staley Head coach of the South Carolina Gamecocks after defeating the Duke Blue Devils.
South Carolina has come back from two-straight second half deficits in the NCAA tournament. (Eliana Eichorn/NCAA Photos via Getty Image)

As South Carolina women's basketball returns to the Final Four, the 2024 NCAA champions’ March Madness journey hasn’t exactly mirrored last year’s dominance. But their resilience has kept them very much in contention.

The Gamecocks bounced back from third-quarter deficits in their last two tournament games, relying on tight defense and smart positional rotations to wear opponents down.

“It is that type of year, that for us, there’s not any blowouts,” head coach Dawn Staley said after her team’s Elite Eight win over Duke. “We have to grind for every single win that we can get.”

NCAA tournament player MiLaysia Fulwiley lays up a shot during South Carolina 2024/25 NCAA basketball regular-season finale win over Kentucky.
MiLaysia Fulwiley led South Carolina through this year's SEC tournament. (Jacob Kupferman/Getty Images)

South Carolina taps into depth after WNBA departures

After losing center Kamilla Cardoso to the 2024 WNBA Draft, the Gamecocks harnessed their depth, relying on strict minute restrictions to disrupt game flow and launch second-half runs.

Sophomore standout MiLaysia Fulwiley has popped off the bench, complementing leading scorer Joyce Edwards and inside show-runner Chloe Kitts.

One of the team’s key veteran leaders, senior Te-Hina PaoPao has been a grounding force as the only player averaging 25+ minutes per game.

March Madness star Chloe Kitts #21 of the South Carolina Gamecocks celebrates a basket against the Vanderbilt Commodores in the fourth quarter during the quarterfinal round of the SEC women's basketball tournament at Bon Secours Wellness Arena on March 07, 2025 in Greenville, South Carolina.
Forward Chloe Kitts has been instrumental for South Carolina under the rim. (Eakin Howard/Getty Images)

Defense is key to Gamecocks victory

For the Gamecocks to become back-to-back champs, they’ll have to lean hard on their time-honored calling card: defense.

"Look, I mean, at this point it's not going to look pretty. Okay? It's not," Staley said after South Carolina narrowly escaped Sweet 16 opponent Duke. "There are stretches in each game that is not going to look pretty… Some of it's not going to look as smoothly as us coaches and players envision or how you practice, but you certainly have to get down and play the kind of game that's presented in front of you, and we'll do that."

“If we’re not scoring a whole lot of points, then we gotta up our defense,” she continued. “If we’re scoring a lot of points, we gotta up our defense.”

USWNT Adds Friendly Against Canada as Davidson Exits Camp with Injury

Crystal Dunn #19 of the USA kicks the ball in the first half against Canada in the final of the 2024 SheBelieves Cup.
The US last played Canada in the 2024 SheBelieves Cup. (Andy Lyons/Getty Images)

The USWNT announced their final match of the summer’s three-game international window yesterday, with the team set to take on northern neighbors Canada in Washington, DC on July 2nd.

The friendly rounds out a bill that also includes two previously announced clashes with the Republic of Ireland scheduled for June 26th (Commerce City, Colorado) and 29th (Cincinnati, Ohio).

Team Canada Coach Casey Stoney on the field ahead of summer friendly with USWNT.
Casey Stoney joined Team Canada in January 2025. (Ira L. Black - Corbis/Getty Images)

Canada coach Casey Stoney has an edge on the US

With much of Europe focused on the 2025 Euros, July’s bout with Canada will mark the North American nations’ 67th meet-up — but the first under Canada’s new boss.

Coach Casey Stoney arrived in Canada after parting ways with the San Diego Wave last June, her two years of NWSL experience providing extra familiarity with many USWNT stars.

Stoney previously led WSL side Manchester United for four seasons, giving her further insight into current USWNT manager — and ex-Chelsea head coach — Emma Hayes’s style.

USWNT faces Brazil without injured defender Tierna Davidson

Yesterday, the US posted a major roster change ahead of this month’s friendlies against Brazil, with Gotham center-back Tierna Davidson officially sidelined due to a knee injury suffered last weekend.

Davidson will be replaced by 19-year-old Angel City defender Gisele Thompson, who earned her first two senior caps during February’s SheBelieves Cup.

While Hayes’s USWNT is all about fierce competition and roster experimentation, mounting injuries could force the team into thinner lineups than expected — and up the competition across the board.

Texas, UConn Punch Tickets to the 2025 NCAA Final Four

Sarah Strong #21 of the UConn Huskies wins the tip off over Rayah Marshall #13 of the USC Trojans during the Elite Eight round of the 2025 NCAA Tournament ahead of March Madness Final Four.
UConn advanced to the Final Four. (Tyler Schank/NCAA Photos via Getty Images)

No. 1 seed Texas and No. 2 seed UConn punched their tickets to Tampa last night, joining No. 1 seeds UCLA and South Carolina in the Final Four after two tight matchups closed out the NCAA tournament’s fourth round.

Texas got the best of in-state foe TCU 58-47, behind a game-high 18-point performance from SEC Player of the Year Madison Booker.

UConn then handled USC 78-64, holding off the JuJu Watkins-less Trojans as superstar guard Paige Bueckers followed up her career-high 40-point Sweet 16 performance by dropping 31 points on the night.

"We're just so grateful, but we know like the journey isn't done," Bueckers said after the game. "We want our story to continue as long as possible, and we have business to finish."

Texas books first Final Four appearance since 2003

After four Elite Eight appearances in five years, the Longhorns finally punched their ticket to the Final Four — their first time back since 2003 — behind a tenacious defense that forced 21 TCU turnovers.

“Anybody that watched that game today, when they turned the TV off, they had to go, ‘Wow, that freaking team plays their ass off,’” Texas head coach Vic Schaefer said after the game.

"I'm having fun with it now," Booker told reporters. "March Madness — you’re supposed to have fun."

"I’m so proud of myself and proud of my team to get to this moment," Harmon said after registering 13 points against TCU.

"Rori Harmon is still that girl," echoed Booker.

March Madness star Paige Bueckers #5 of the UConn Huskies reacts to a play under the basket against the USC Trojans during the Elite Eight round of the 2025 NCAA Tournament ahead of the Final Four.
UConn superstar Paige Bueckers dropped 31 points to secure the Huskies' Final Four berth. (Tyler McFarland/NCAA Photos via Getty Images)

Bueckers leads UConn to the NCAA Final Four

The Huskies are headed to their fourth Final Four in the last five years. They advanced on a balanced scoring strategy that saw three different players put double-digit points on the board.

In addition to Bueckers’s 30-piece, freshman phenom Sarah Strong ran the frontcourt. Strong paired 22 points with 17 rebounds and four assists for her fifth postseason double-double. Additionally, Princeton transfer Kaitlyn Chen bolstered the backcourt with 15 points of her own.

"There's Disneyland, there's Disney World and then there's UConn World," Auriemma said. "These are fantasy numbers that make no sense. You couldn't predict this and you couldn't script this at all."

All four remaining teams have the potential to win a national championship. Now it’s a matter of who can deliver when the going gets tough.

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