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Athletes Unlimited announces sports betting partnership with Sportradar

(Jade Hewitt/Athletes Unlimited)

Athletes Unlimited has entered into a multi-year partnership with Sportradar Integrity Services to bring sports betting to its women’s sports leagues, it announced Thursday.

“We are thrilled to partner with global industry leader Sportradar as we continue to expand our betting platform for our fans. We are committed to building a legitimate and safe experience that will help us generate increased interest in our sports leagues while preserving the integrity of our play,” said Nicole Pawlak, AU’s senior director of special projects.

Through the partnership, Sportradar will help protect AU from match-fixing and betting-related corruption by providing bet monitoring and reporting via its Universal Fraud Detection system. Additionally, players and AU employees will undergo education and prevention services, including access to a series of webinars on topics like match-fixing, social media integrity and the league’s anti-harassment policy. They’ll also conduct an integrity audit to help strengthen AU’s policies.

The partnership expands on Sportradar’s roster of women’s sports events, which includes basketball, soccer, tennis and golf. They also have a number of partnerships in the collegiate sports landscape.

“By choosing Sportradar as its integrity partner, Athletes Unlimited is taking a critical and proactive step in safeguarding its brand and business, as its competitions continue to grow and attract more interest from fans,” said Jill Exley, Sportradar’s integrity partnerships director. “We look forward to supporting them with our industry-leading integrity products and services and being a part of their exciting journey as they revolutionize how women’s professional sports are organized and experienced by fans.”

AU joins a plethora of other women’s leagues and teams who have implemented sports betting since its legalization. In August, the WNBA Players Association announced a partnership with Gaming Society, with the hope of advancing women’s sports through betting and gamification.

In July, the Phoenix Mercury became the first women’s sports entity to ink a sports betting deal, announcing a multi-year partnership with Bally Corporation.

Athletes Unlimited is currently in Week 2 of its basketball season, with the second day of games tipping off on Friday at 7 p.m. ET.