The Atlanta Dream is showing respect, teaming up with Cash App and streetwear brand Playa Society to launch the "Pay Some Respect to Women's Sports" campaign — starting with a new center-court design.
To kick off their latest bold move, the WNBA franchise unveiled their new look this week, showcasing the campaign's title slogan across the State Farm Arena floor.
The "statement court" will be on full display during the Dream's 2025 home-opener against the Indiana Fever on Thursday night.
Following the game, the boldly designed black, white, and green court will relocate to an area youth nonprofit, donated in an effort to inspire young girls "to chase their dreams like their favorite WNBA team."
The campaign also extends beyond the hardwood, with the team collaborating with Playa Society on a "Pay Some Respect to Women's Sports" retail line.
"This unprecedented court design and retail collection is just the beginning," said Atlanta Dream president and COO Morgan Shaw Parker in a Wednesday press release. "Paying respect to women's sports is at the heart of this partnership and our goal is to set a new standard for how brands and teams collaborate to elevate girls and women who are earning that respect every day."