The Association of Volleyball Professionals has been bought by Bally’s Corporation, the casino and sports betting company announced Tuesday.
Bally's Corp. has acquired AVP, the top U.S. beach volleyball tour 🏐The casino & sports betting co. has big plans for AVP:- Broadcast on its networks- Incorporate interactive content- Gamify, expand the sportFormer AVP owner Donald Sun will stay on to aid the transition. pic.twitter.com/oI3pjEITT0— Front Office Sports (@FOS) July 13, 2021
Bally's Corp. has acquired AVP, the top U.S. beach volleyball tour 🏐The casino & sports betting co. has big plans for AVP:- Broadcast on its networks- Incorporate interactive content- Gamify, expand the sportFormer AVP owner Donald Sun will stay on to aid the transition. pic.twitter.com/oI3pjEITT0
In a statement, Bally’s Corp. said the deal creates “a significant opportunity for the company to gamify and incorporate interactive content into beach volleyball, which, in turn, will drive traffic to Bally’s platforms and promote customer acquisition.”
The AVP has featured volleyball stars such as Misty May-Treanor and Kerri Walsh Jennings as the foremost beach volleyball tour in the United States.
The AVP’s former owner, Donald Sun, will stay on through the transition.
Three events are scheduled for this season, starting in Atlanta the week after the Tokyo Olympics.