Barbie is honoring women in sports with its 2023 Career of the Year collection.
The new collection, which was announced and launched Wednesday, includes four Barbie dolls, all with different careers in sports — from general manager to sports reporter. The special release comes after the success of the “Barbie” movie and of the Women’s World Cup over the summer.
Mattel’s annual Barbie career collections feature dolls in “culturally relevant and aspirational roles in fields where women are underrepresented,” the company said in a press release. Barbie has had more than 250 careers, according to Mattel.
“Women have been working towards greater gender equality in sports for decades, but still in 2023, women only make up 25% of U.S. college level head coaches and only 30% of global sports participants are women,” Mattel continued. “This year, our Career of the Year lineup highlights four careers in the sports industry … to encourage girls to pursue involvement in sports and increase opportunities for girls as the next generation of empowered women.”
The four careers represented in the collection are a general manager, referee, coach and sports reporter. In past years, Barbie already has been a tennis player (1962), an Olympic skier (1975), a baseball player (1998), a soccer coach (2008), a basketball player (2018), a hockey player (2020), a volleyball player (2023) and more.
In addition to the collection, Mattel is partnering with Voice in Sport and will host a virtual mentoring session for 12- and 13-year-old girls on “Building a Career in Sports.”