The buzz-filled, block-long line started forming outside 594 Broadway well before noon yesterday. Lines outside stores are nothing new in SoHo, but this one felt pretty refreshing.

The store folks were waiting on is a new “pop-up museum” from Wilson that celebrates the brand’s long history in tennis as New York City readies for the US Open. And the real draw was the tennis legend who was on hand to officially open the location: the truly incomparable Billie Jean King.

Rather than relaxing in the glow of her 39(!!!) Grand Slam titles (12 singles, 16 women’s doubles and 11 mixed doubles), her massive role in the feminist movement (you’ve heard of the “Battle of the Sexes,” hopefully) and her unimpeachable status as an icon in the tennis and LGBTQ communities, the 77-year-old King is as busy as ever.

King strolled into the venue waving and smiling at guests and ready to talk through Wilson’s impressive role in growing the sport of tennis, as well as discuss her just-released book, All In, an autobiography that pays special attention to her commitment to social justice. 

Merely being in the presence of such a legend is pretty awe-inspiring. In King’s case, hearing her talk at an event that would have been awesome even if she just posed for a couple of pics, it’s doubly special since everything she says is so thoughtful.

One picture in the exhibit focused on Jack Kramer, who helped make tennis a viable profession after decades of it being strictly amateur.

“I did not like being an amateur,” King said to her co-host/guide Katrina Adams as they paused at the image. “We were the best players in the world. And where was the money going, anyway? Finally, in 1968, we got pro tennis.”

In front of a picture of Serena Williams, one of the few players, men or women, to achieve more on the court than King, she looked admiringly at the image of the 23-time Grand Slam singles champ. After reflecting proudly on what Williams achieved when she won the 2017 Australian Open while 3 months pregnant, King said, “At my age, I’ve seen a lot of generations come and go. And it’s a little sad. Now it’s Serena, Federer, Nadal’s turn—they’re winding down. There’s definitely a shift.”

The last photo in the first-floor exhibit space featured Federer himself, another Wilson racquet user with 20 Slam titles to his name. Here, King just nerded out on tennis, breaking down Fed’s ability to keep his head still and the way he’s gradually changed his grip on his backhand. It wasn’t terribly useful information for non-tennis experts, but hearing King speak so intently on it provided SMR-inducing pleasure just the same.

Having completed the mini-tour, King, Adams, a few members of the media and some special guests from the Harlem Junior Tennis and Education Program, for which former WTA pro Adams serves as the Executive Director, headed upstairs for a more intimate chat. 

As Adams told JWS of her friend and mentor, “Billie Jean has never retreated in the background of anything. She is truly a hero to men and women alike for what she stands for. She’s authentic in every way. And anyone that is out there fighting for positive advocacy for equality and inclusion, we need those people.”

King, who founded the Women’s Sports Foundation in 1974, only got more captivating as the conversation continued. She gave a perfect summary of the importance of Title IX and took attendees back to the early 70s when she was one of the original nine women who signed on to launch the women’s tour.

Later, King gave props to Just Women’s Sports (*smile emoji*).

“I love what you’re doing,” she said about JWS. “Even though 40 percent of professional athletes are women, we only get 4 percent of the attention. This is helping that void and get the word out, which I think is fantastic.”

Asked her thoughts on Naomi Osaka and the defending U.S. Open champ’s ongoing issues with the media, especially around press conferences, King had a lot to say.

“I haven’t had a chance to listen to her and ask that question, but I need to. I’m giving her space,” King said.

“I just want her to take care of herself, and every woman athlete, every male athlete, all athletes to take care of themselves.

“But part of your obligation as an athlete, as a professional athlete—or a performer, or in entertainment—is we have to talk to the media, because that’s part of our promotion, it’s part of our giving back for the kids, and to get people interested in our sport. They have to know who you are… how do they get to know who you are?”

King also touched on the preparation needed for the professional athlete off of the court or the field.

“I think Rookie School is really important,” she said. “You’ve gotta go through courses and you’ve got to understand what it means to be a professional athlete or entertainer. And part of that is you have to talk to the media. It’s horrible now. I’ve talked to media people. They can never get interviews with any of the players. I’m like, this is ridiculous. That’s part of their obligation. They say they have social media and their own brand, but that’s not enough. You’ve got to give to others that are helping you.”

King, gesturing at the four reporters surrounding her, said, “Also, each one of you is trying to make a living. I used to sit in media conferences and, every guy—it was almost all men then—every single guy in there was just trying to make a living.

“And they were good writers! I liked reading what they had to say, even if I didn’t agree with them. We’re kind of all in this world together. So it’s not just about ‘me and my career,’ it’s about everyone. And so how can you find that balance of taking care of yourself first, and then finding ways to give back?” 

Wrapping up, King said, “I’m just not sure if we’re given enough information and understanding of what it means to be a professional athlete. I just don’t know.”

Among King’s qualities that shone throughout the event were her energy, generosity, wisdom and thoughtfulness. As Adams gave accolades for All In, King never failed to give props right back for Own the Arena, the book Adams released earlier this year. And King’s request to give the mic to the teenagers and kids in the audience to ask their thoughts and feelings about certain issues highlighted the greater mission of connecting across generations.

If King’s never-ending work to improve both sports and society at large have taught us anything, it’s that we can be sure she’ll keep going, raising others up, and making the world a better place along the way.

When San Diego's home match against the Washington Spirit ended in a 0-0 draw on June 22nd, the NWSL officially pressed pause on the regular season, entering an extended summer break as international tournaments kicked off around the world.

And while the US club league has dimmed its lights before — most recently during the 2024 Paris Olympics — this is the first year it's ever stopped play to accommodate major regional competitions like Copa América, WAFCON, and UEFA Women's Euro 2025.

Why the new approach? The league's global presence has never been stronger. And that's not just because high-profile players like Naomi Girma and Crystal Dunn swapped their NWSL jerseys for European kits earlier this year. It goes the other way, too. Once an assumed stronghold for homegrown talent, the NWSL has diversified its ranks, with top players heading overseas this window.

US broadcasters buy into growing Euros interest

No event has showcased this shift greater than the European Championship. The tournament was once siloed away from the average Stateside soccer fan. But this year, 18 NWSL players representing 12 countries are Switzerland-bound — three-times the number playing in England just three years ago.

And fans are ready to dig in. The 2025 Euros will be the most accessible in history, with FOX Sports recently doubling down on broadcasting the competition in the US.

The network has committed to 31 matches, including 19 games on linear TV and every knockout round match. It will also provide pre- and post-game analysis, aiming to develop a major market player while riding out the sport's popularity boom.

With increased visibility and plenty of familiar faces, NWSL fans are set to become Euro 2025's prime audience. And for players, showcasing the league's impact shapes the perception of football in the US, allowing the NWSL the opportunity to strengthen its reputation despite never taking the pitch this July.

Euros stars say perceptions of the NWSL are shifting

Only one NWSL player featured on England's 2022 Euros-winning roster. That was Houston forward-turned-defender Rachel Daly, before she returned to the WSL and retired from international play. 

That number tripled in 2025, after Gotham FC defender Jess Carter, Spirit defender Esme Morgan, and Pride goalkeeper Anna Moorhouse were called up to the Lionesses's title defense in Switzerland.

It's not Carter's first Euros, but this will be the first year she joins from an NWSL team. An England mainstay since her 2017 senior debut, she said she never felt like a move to the US would jeopardize her national team standing. Just so long as her performance stayed consistent.

"People were probably apprehensive about coming here before, because it's so far away from your family and friends," Carter told Just Women's Sports. "But also because the NWSL was traditionally known as just a transitional league. And to a lot of people in Europe, it wasn't technical enough."

Carter isn't alone in her assessment. Both Morgan and Moorhouse told JWS they were familiar with the NWSL's reputation as a "kick and run" league. Though that stereotype didn't match their experiences on the ground.

"Most [NWSL] teams are trying to play possession-based football, albeit a little more direct than Europe," Morgan said. "I think that's far more exciting to be a part of, and also more challenging as a defender because there are such fast transitions."

"The league is changing here in the US," echoed Carter, who departed Chelsea for Gotham in 2024. "It's becoming more technical."

NWSL play helped Morgan secure her spot with England

That hybrid style — plus more starting opportunities — have bolstered Morgan's status with England. Coach Sarina Wiegman already knew the Manchester City product as a powerful line-breaker on the ball. And her ability to wear down the low block while holding the lion's share of possession has only improved. 

"I felt confident coming here," she continued. "As long as I continued to work on the things that I wanted to improve, and every weekend was putting in good performances for the Spirit, that would be enough to put me in the running for selection."

The NWSL's speed has also elevated her play. "[Wiegman] has spoken to me the last couple of times about being really pleased with what I've been able to do, in terms of being a little bit more aggressive, proactive, physical in my duels, and winning aerial balls," she said. "I've developed so much in that space since playing in America."

Both Morgan and Carter competed with England at the 2023 World Cup, 30-year-old Moorehouse is gearing up for her first major tournament with the national team. And coming from an Orlando side stacked with international talent — namely Brazil legend Marta and Zambia superstar Barbra Banda, among others — the goalie credited her NWSL team for keeping her on her toes every day.

"Marta humbles me on a daily basis, I'm not gonna lie," she laughed. "To see that day in-day out, it's only for the better. It's only going to improve my game."

Summer NWSL schedule benefits Euros-bound players

As coveted national team roster spots reflect both consistency and form, NWSL players have a quiet advantage. Thanks to the summer NWSL schedule, they're guaranteed to be completely match-fit going into any major tournament.

That the NWSL runs opposite to the more traditional fall-to-spring European setup has sometimes been a point of tension overseas. This was especially true in past years, when the league did not suspend regular-season play for more than a weekend or two during longer international windows. That practice forced previous Euros competitors to choose between club and country. 

This year, however, players view the cross-conditioning to be as much of an asset as an anticipated challenge when they return to finish out the season.

"I spoke to quite a few of the US girls in the past about the fact that the summer schedule might have helped their performance in international tournaments," said Morgan, pointing out the NWSL-heavy USWNT's major tournament success.

"I feel like I'm peaking at the right time, going into the tournament in midseason," echoed Moorhouse, who is set to serve as backup to Chelsea goalkeeper and presumptive England starter Hannah Hampton.

Learning to balance club and country

Still, there are downsides. It's not always easy to travel in and out of market ahead of a big international opportunity, but each player finds their own way to stay on top of whichever task is in front of them, whether at home or abroad.

Sometimes that divide between club and country is literal. "We have a [NWSL] team app where we have communication," Gotham and Germany goalkeeper Ann-Katrin Berger told media after her Euros call-up. "I was like, 'Look, if you need something, you have to text me on WhatsApp. Because this app is not working for me when I'm at the international break, and the same way around.'"

For Carter, the NWSL's schedule helps her compartmentalize, keeping her laser-focused on both individual and team goals.

"I'm someone that either is all in or all off," she explained. "I've got to make sure that I'm still eating right, training right, when all I want to do is sit by the beach and have an ice cream."

"I want fans to fall in love with women's football even more"

Carter and Berger aren't the only Gotham standouts packing their passports this month. Star forward Esther González is also committed to play for the always-dangerous Spanish national team. Fellow forward Jéssica Silva will represent Portugal and recent signing Josefine Hasbo is set to join Denmark. And the excitement is palpable, both on and off the pitch.

"It's really great to see that our fans get to support us even whilst we're not at Gotham. Because they're invested in us as people, not just Gotham," says Carter. "I want fans to fall in love with women's football even more, regardless of where it's being played."

As for Morgan, she could be battling against the Spirit's newest signing, Italy's Sofia Cantore. The rest of their teammates will definitely be watching from home — along with a very special guest.

Before Morgan left, her teammates assured her they would be up in the morning cheering her on. "And mak[ing] my kitten watch too, which is very cute," she added.

She said she likes imagining NWSL fans following their favorite club players through the tournament, staying engaged in the game even as the league takes a break.

Encouraging NWSL fans to watch the 2025 Euros

Moorhouse echoed Morgan's hope that the Euros will allow US fans to continue weaving women's football into their lives during the downtime.

"In the US, when I get up on a Saturday morning, all the games are on," she said, referencing the time change. "To me, that's so cool. I'm eating my breakfast, drinking my coffee, and I've just got football on the telly."

"Go and get your breakfast," she urged. "Get your pancakes. And watch some good football."

The third Grand Slam of 2025 is officially underway, as the world's top tennis stars hit the grass courts in London for the annual Wimbledon Championships on Monday.

World No. 16 Barbora Krejčíková enters as the Slam's reigning champion, with all of the WTA's current Top 10 — none of whom have ever won at Wimbledon — looking to dethrone the 2024 victor.

No. 3 Jessica Pegula looks to be an early frontrunner, as the US star picked up steam following her defeat of No. 4 Iga Świątek 6-4, 7-5 in Saturday's championship match of the 2025 Bad Homburg Open, a Wimbledon tune-up tournament.

A 2023 Wimbledon quarterfinalist, Pegula has already earned three titles this year, gaining significant momentum as she hunts a career-first Grand Slam trophy.

"[Pegula has] an amazing game, and showed it throughout the tournament," Świątek said following Saturday's loss. "Hopefully, we will have many more finals together."

The first day of 2025 Wimbledon action saw No. 1 Aryna Sabalenka cruise through her first-round match against Canada's No. 194 Carson Branstine in straight sets, while No. 8 Madison Keys battled to a narrow three-set victory over Romania's No. 58 Elena-Gabriela Ruse.

Fellow US contender No. 12 Amanda Anisimova played the most dominant first-round match of the Slam, ousting Kazakhstan's No. 33 Yulia Putintseva 6-0, 6-0 to open her tournament run.

Italy's No. 5 Jasmine Paolini, a 2024 Wimbledon finalist, also kicked off her 2025 run with a win, downing Latvia's No. 402 Anastasija Sevastova in three sets on Monday afternoon.

Pegula will open her campaign against Italy's No. 116 Elisabetta Cocciaretto on the second day of first-round action at 6 AM ET, with Świątek, 2025 French Open champ No. 2 Coco Gauff, and 2024 Wimbledon quarterfinalist No. 10 Emma Navarro also rounding out Tuesday's bill.

How to watch the 2025 Wimbledon Championships

The 2025 Wimbledon women's tournament runs through the July 12th championship.

Live continuous coverage of the London Grand Slam airs on ESPN.

The Minnesota Lynx are back on the prowl, after the return of MVP frontrunner Napheesa Collier from injury fueled the WNBA-leaders to two straight weekend wins.

Minnesota first outlasted the No. 4 Atlanta Dream 96-92 in overtime on Friday before thumping the last-place Connecticut Sun 102-63 on Sunday, with Collier racking up 49 points over the two-game span.

Collier's bounce-back couldn't have come at a better time, as the WNBA announced Sunday that the Lynx forward will captain the 2025 All-Star Game alongside Indiana Fever guard Caitlin Clark.

"It's really cool," Collier said of the news. "I went from never being a starter to captain."

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Both Collier and Clark will have an early chance to test their leadership skills in Tuesday's 2025 WNBA Commissioner's Cup championship game, when the defending champs Minnesota Lynx will take on first-time finalists Indiana.

With a second straight title on the line, red-hot Minnesota hold the advantage coming into the Commissioner's Cup final, but a healthy Clark could make all the difference for up-and-down No. 8 Indiana.

Meanwhile in the WNBA standings, as the Lynx continue to hold court at the top, this weekend saw the Mercury overtake the Liberty at No. 2, thanks in large part to Phoenix's 106-91 Friday victory over New York.

Along with Sunday's 90-81 loss to the Dream, the reigning champs have dropped five of their last seven games, as now-No. 3 New York struggles without injured center Jonquel Jones.

How to watch the 2025 WNBA Commissioner's Cup final

While the other 11 league teams rest until Thursday, the Minnesota Lynx and Indiana Fever will take Tuesday's court in a battle for the 2025 WNBA Commissioner's Cup.

The in-season tournament's grand finale will tip off at 8 PM ET, with live coverage on Prime.

The world No. 1 USWNT earned another lopsided result against No. 25 Ireland on Sunday, handing the Girls in Green a second straight 4-0 loss despite extensive lineup changes on both sides.

Veteran forward Lynn Biyendolo opened the scoring in her first match as USWNT captain, followed by first-ever senior team goals from both debutant defender Izzy Rodriguez and attacker Yazmeen Ryan.

Second-half USWNT sub Alyssa Thompson found the back of the net in the 86th minute to finish padding the 4-0 scoreline over Ireland.

With one more friendly against No. 8 Canada set for Wednesday, USWNT head coach Emma Hayes rotated all 11 starters on Sunday, trusting bubble players to overcome inexperience to produce a result.

"The level has been set to be relentless in the pursuit of performing and progressing," Hayes said after the game. "It's not about understanding everything in our playbook, but developing the confidence and bravery to deliver."

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The victory also marked the USWNT's 600th program win, with midfielder Sam Meza joining Rodriguez in picking up the 23rd and 24th first caps of the Emma Hayes era.

"I feel like everyone is not only trusting the process, but carrying out all the things we ask them to do," said Hayes of her new additions. "Everybody showed themselves so well."

Though the US keeps stretching its depth and coming out on top, the need to develop strong connections on the pitch could force tough roster decisions in the future.

How to watch the USWNT vs. Canada on Wednesday

The USWNT will cap their three-friendly summer break against rivals Canada on Wednesday at 7:30 PM ET.

Live coverage of the clash in Washington, DC, will air on TNT.