Sunday’s Ohio State upset of Iowa was the most-watched regular season women’s college basketball game on any network since 2010, NBC Sports announced on Monday.
In total, the game averaged 1.93 million viewers. Of those viewers, 1.86 million came on NBC stations. Viewership peaked at 3.9 million viewers in overtime as Ohio State pulled away from Iowa to win the game 100-92.
Sunday’s Iowa-Ohio State overtime thriller on NBC and @peacock is the most-watched regular season women’s college basketball game since 2010.
— NBC Sports PR (@NBCSportsPR) January 23, 2024
Details here: https://t.co/FiBA74QBWe pic.twitter.com/brbdZkP7mH
That number is the latest in what has been a number of increasing viewerships in women’s basketball. Last March’s championship game between Iowa and LSU drew an average of 9.9 million viewers, with the game airing on ABC for the first time.
Other sports, such as softball and gymnastics, have also seen increased viewership. Earlier this month, ESPN’s Sprouts Collegiate Classic drew 634,000 viewers, the most-watched regular season NCAA gymnastics meet in ESPN history.