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Ohio State’s upset of Caitlin Clark and Iowa draws 1.93 million viewers

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COLUMBUS, OHIO - JANUARY 21: Cotie McMahon #32 of the Ohio State Buckeyes reacts after making a basket during the game against the Iowa Hawkeyes at Value City Arena on January 21, 2024 in Columbus, Ohio. Ohio State defeated Iowa 100-92 in overtime. (Photo by Kirk Irwin/Getty Images)

Sunday’s Ohio State upset of Iowa was the most-watched regular season women’s college basketball game on any network since 2010, NBC Sports announced on Monday.

In total, the game averaged 1.93 million viewers. Of those viewers, 1.86 million came on NBC stations. Viewership peaked at 3.9 million viewers in overtime as Ohio State pulled away from Iowa to win the game 100-92.

That number is the latest in what has been a number of increasing viewerships in women’s basketball. Last March’s championship game between Iowa and LSU drew an average of 9.9 million viewers, with the game airing on ABC for the first time.

Other sports, such as softball and gymnastics, have also seen increased viewership. Earlier this month, ESPN’s Sprouts Collegiate Classic drew 634,000 viewers, the most-watched regular season NCAA gymnastics meet in ESPN history.