Iowa basketball star Caitlin Clark signs with Hy-Vee as first athlete partner


Iowa basketball sophomore guard Caitlin Clark is getting in on the NCAA’s new name, image and likeness boom, becoming the first college athlete to partner with Hy-Vee, an Iowa-based grocery store chain.

The two announced the partnership on Wednesday, making the Iowa basketball standout the latest in a line of athletes to partner with the chain. Other notable athlete partnerships include Patrick Mahomes, Travis Kelce and Kirk Cousins.

“My family and I decided early on that we were going to be selective about partnerships, we wanted something special,” Clark said in a release. “Hy-Vee was an ideal match because we share so many values. I admire Hy-Vee’s leadership in our communities and how they are committed to giving back, especially in the areas of education and health and wellness.”

Clark stated during the announcement that she will be involved in health and wellness campaigns for the store as well as promoting some of her favorite items at the grocer on social media.

“While Hy-Vee has sponsored many collegiate sports programs across our eight-state region, we’re elated to have Caitlin as our first official NCAA athlete partner,” said Donna Tweeten, Hy-Vee’s executive vice president, Chief of Staff and President of Hy-Vee Marketing and Media. “Caitlin has already accomplished so much in the world of basketball. We look forward to being a part of her journey and supporting her as she pursues more accomplishments and continues to break even more records along the way.”

Clark is poised to have another standout season as a sophomore. She was recently named to the preseason AP All-American team and has been named to the watchlist for the Nancy Lieberman award.

As a freshman, Clark led the country in scoring and total assists, earning the Dawn Staley Award for the most outstanding collegiate guard in the country. Additionally, she was named a second team AP All-American.