Iowa basketball sophomore guard Caitlin Clark is getting in on the NCAA’s new name, image and likeness boom, becoming the first college athlete to partner with Hy-Vee, an Iowa-based grocery store chain.

Excited to be apart of the @HyVee team for the next 3 years! A homegrown Iowa company that’s a household name in the Midwest! https://t.co/5wJQu4IISY

— Caitlin Clark (@CaitlinClark22) October 27, 2021

The two announced the partnership on Wednesday, making the Iowa basketball standout the latest in a line of athletes to partner with the chain. Other notable athlete partnerships include Patrick Mahomes, Travis Kelce and Kirk Cousins.

“My family and I decided early on that we were going to be selective about partnerships, we wanted something special,” Clark said in a release. “Hy-Vee was an ideal match because we share so many values. I admire Hy-Vee’s leadership in our communities and how they are committed to giving back, especially in the areas of education and health and wellness.”

Clark stated during the announcement that she will be involved in health and wellness campaigns for the store as well as promoting some of her favorite items at the grocer on social media.

“While Hy-Vee has sponsored many collegiate sports programs across our eight-state region, we’re elated to have Caitlin as our first official NCAA athlete partner,” said Donna Tweeten, Hy-Vee’s executive vice president, Chief of Staff and President of Hy-Vee Marketing and Media. “Caitlin has already accomplished so much in the world of basketball. We look forward to being a part of her journey and supporting her as she pursues more accomplishments and continues to break even more records along the way.”

Clark is poised to have another standout season as a sophomore. She was recently named to the preseason AP All-American team and has been named to the watchlist for the Nancy Lieberman award.

As a freshman, Clark led the country in scoring and total assists, earning the Dawn Staley Award for the most outstanding collegiate guard in the country. Additionally, she was named a second team AP All-American.

Fever rookie Caitlin Clark rocketed to the upper tiers of Sportico's annual highest-paid women's sports athletes report on Wednesday, landing in 10th place with an estimated $11 million in yearly earnings.

With tournaments like the US Open guaranteeing equal purses across men's and women's events, tennis players dominated the findings, accounting for nine of the 15 entries. This includes first-place Coco Gauff, who, with $9.4 million in prizes plus $21 million in endorsements, tops the list for the second year in a row.

Skier Eileen Gu came in second, complementing her individual earnings with the list's highest-estimated endorsement profits at $22 million. Gymnast Simone Biles came in at No. 9 with an estimated $11.1 million in total income.

Golfers Nelly Korda and Lydia Ko also made the cut, mirroring the LPGA Tour's expanded purses.

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Report highlights endorsements in women's sports

The report underlines the continued importance of endorsements in the women's game — particularly within team sports, where many athletes rely on supplemental income to boost relatively small pro salaries.

However, 2024's estimated $221 million in total earnings is up 27% over last year, with 11 athletes making at least $10 million compared to six in 2023.

Sportico's 15 highest-paid women's sports athletes

1. Coco Gauff: $30.4 million
Prize money: $9.4 million | Endorsements: $21 million

2. Eileen Gu: $22.1 million
Prize money: $62,000 | Endorsements: $22 million

3. Iga Świątek: $21.4 million
Prize money: $8.4 million | Endorsements: $13 million

4. Zheng Qinwen: $20.6 million
Prize money: $5.6 million | Endorsements: $15 million

5. Aryna Sabalenka: $17.7 million
Prize money: $9.7 million | Endorsements: $8 million

6. Naomi Osaka: $15.9 million
Prize money: $870,000 | Endorsements: $15 million

7. Emma Raducanu: $14.7 million
Prize money: $671,000 | Endorsements: $14 million

8. Nelly Korda: $14.4 million
Prize money: $4.4 million | Endorsements: $10 million

9. Simone Biles: $11.1 million
Prize money: $135,000 | Endorsements: $11 million

10. Caitlin Clark: $11.1 million
Salary/bonus: $100,000 | Endorsements: $11 million

11. Jasmine Paolini: $10 million
Prize money: $6.5 million | Endorsements: $3.5 million

12. Jeeno Thitikul: $9.1 million
Prize money: $7.1 million | Endorsements: $2 million

13. Jessica Pegula: $8.2 million
Prize money: $4.2 million | Endorsements: $4 million

14. Elena Rybakina: $7.9 million
Prize money: $3.9 million | Endorsements: $4 million

15. Lydia Ko: $6.7 million
Prize money: $3.2 million | Endorsements: $3.5 million

The 2024 NCAA DI volleyball tournament officially kicks off on Thursday, when 64 teams will gear up to battle for postseason glory in this weekend's first and second rounds.

The college court's best have their sights set on competing in the December 22nd national championship match in Louisville, Kentucky.

Along with the 31 conference champions who automatically received postseason invites, the NCAA committee revealed its 33 selectees in Sunday's selection show. The top 32 teams are seeded one through eight in their respective bracket quadrants, and teams are guaranteed to only face non-conference opponents through the tournament's second round.

Leading the field with nine teams each are the ACC, Big Ten, and SEC, followed by the Big 12 with six squads selected.

The four teams who finished atop the national rankings — Pitt, Louisville, Nebraska, and Penn State — all earned No. 1 seeds.

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ACC powerhouses take aim at first national title

Sitting atop the rankings for most of the season, overall No. 1 seed Pitt showcases the ACC's immense depth, despite the conference having yet to produce a champion. The Panthers, who finished with Division I's best record at 29-1, have come achingly close over the last three seasons, falling short in the national semifinals each year.

Pitt's only loss this season came courtesy of ACC newcomer No. 2 SMU, a team they could face in the regional finals after landing in the same bracket quadrant.

Similarly, Louisville has been a consistent contender for the conference, becoming the ACC's first-ever team to make the championship match in 2022. Last year, the Cardinals failed to advance to the Final Four for the first time since 2020, stumbling in a five-set quarterfinal thriller against conference rival Pitt.

Big Ten dynasties seek continued dominance

After battling through arguably the sport's toughest all-around conference, Big Ten behemoths Penn State and Nebraska will take aim at their eighth and sixth program titles, respectively. Only former Pac-12 team Stanford — now a No. 2 seed in their debut ACC season — boast more NCAA championships than the Nittany Lions or Huskers.

Both teams finished their 2024 regular season campaigns neck-and-neck, posting 29-2 overall records and going 19-1 in conference play to share the Big Ten title. Penn State holds the tournament edge, however, maintaining their streak as the only NCAA team to make all 44 championship brackets — one more than Nebraska.

Each faces an uphill battle in the 2024 championship field. The Huskers must contend with longtime rivals and 2021 champs No. 2 Wisconsin in their quadrant. Meanwhile, the Nittany Lions find themselves in the same quadrant as reigning back-to-back champion Texas, who grabbed a No. 3 seed after a rollercoaster season. 

How to watch the 2024 NCAA DI Volleyball Tournament

The first and second rounds of the NCAA volleyball tournament will take place at 16 campus sites between Thursday and Saturday.

No. 5 BYU will kick off the action against Loyola Chicago at 3:30 PM ET on Thursday, with all 32 first-round and 16 second-round matches airing across ESPN platforms.

The USWNT ended 2024 with an unlikely win, overcoming a Dutch shooting barrage to earn a 2-1 comeback victory in Tuesday's Euro trip closer.

The world No. 1 squad looked overrun for much of the first half as the No. 11 Netherlands outshot the US 14-1. Oranje rookie Veerle Buurman ultimately broke through with a 15th-minute goal off of a corner kick to give the Netherlands a well-earned lead.

That said, the USWNT held tight, equalizing in the 44th minute when Buurman headed in Tierna Davidson's free kick for an own goal.

Subs made all the difference in the game's second half, taking back enough control to mount an impressive US comeback. In just her fourth cap, forward Yazmeen Ryan produced her first international assist, finding her Gotham FC teammate Lynn Williams streaking into the penalty area to put away the 71st-minute sliding goal that allowed the US to gut out the win.

"I thought today we demonstrated by not being at our best, both in and out of possession, that finding a way to win is a sign of a great team," commented US boss Emma Hayes after the match.

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SWNT keeper Alyssa Naeher's epic final match against he Netherlands

Longtime starting goalkeeper Alyssa Naeher earned Player of the Match honors with six stunning saves in her final USWNT performance on Tuesday. The now-retired star finishes her international career with 89 wins, 69 clean sheets, and 112 starts in her 115 caps.

Reflecting on her final year in goal for the States, Naeher said after Tuesday's match, "I think part of why I've been able to play with so much extra joy and smiles and really enjoy it this year even more, is I really felt like it was the last the whole time."

A golden 2024 to fuel 2025 USWNT success

With Saturday's draw against No. 2 England and Tuesday's victory over the Netherlands, the USWNT ends 2024 on a 20-match unbeaten streak that included their 16th Concacaf title and fifth Olympic gold medal.

After taking the US reins in May, head coach Hayes caps the year with a 13-0-2 record, with eight of those wins coming against FIFA-ranked Top-15 teams.

The momentum Hayes has built sets the stage for continued success next year. The USWNT will kick off 2025 with a mid-January training camp to run concurrently with a "Futures Camp," designed to identify and develop young talent for the senior squad.

The first matches on the USWNT's 2025 schedule will come in February, when the team hosts No. 7 Japan, No. 15 Australia, and No. 21 Colombia in the 10th annual SheBelieves Cup.

On today's episode of The Late Sub, host Claire Watkins wraps up a banner year for the USWNT. She starts by diving into how Tuesday's dramatic 2-1 win over the Netherlands, discussing how it showcased just how far the team has come and what they’ll need to do to continue to grow in 2025.

Later, Watkins chats through the lessons learned from the USWNT midfield's recent performances, plus the differences in player form between their clubs and national team.

Finally, she dishes about Alyssa Naeher's epic final performance, underlining how much the starting goalkeeper will be missed as she officially retires from the USWNT.

The Late Sub with Claire Watkins brings you the latest news and freshest takes in women’s sports. This is the weekly rundown you’ve been missing, covering the USWNT, NWSL, WNBA, college hoops, and whatever else is popping off in women’s sports each week. Special guest appearances with the biggest names in women’s sports make The Late Sub a must-listen for every fan. Follow Claire on X/Twitter @ScoutRipley and subscribe to the Just Women’s Sports newsletter for more.

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