Recently retired WNBA superstar Candace Parker has her next gig lined up: president of women’s basketball at Adidas.
Parker announced her retirement at the end of April, bringing a close to a 16-year professional career spanning three WNBA championship titles with three different teams. And now, she’s stepping into a slightly different role — this time off the court — with longtime sponsor Adidas.
"The brand and I have grown together, and we’ve done some amazing things," she told Fast Company in an exclusive interview published Wednesday morning. "I’m excited about what the future holds on this side of things, because I’m so passionate about growing the game of basketball."
Parker initially signed with Adidas at the end of her first professional season in 2008, going on to spend the vast majority of her illustrious WNBA career linked to the German athletic brand. In 2010, she became the first woman to receive a signature Adidas shoe: the ACE Commander.
Her most recent Adidas collaborations include basketball sneakers Exhibit B (2022) and Exhibit Select (2023) in a variety of different colorways, as well as limited edition off-court apparel.
In 2022, Parker led a mentorship program for the brand’s first class of NIL-sponsored college athletes, a stacked roster that involved the likes of rising star Hailey Van Lith, among others. In her new position, she’ll be "overseeing pretty much everything" when it comes to the brand’s women’s basketball operations.
That "everything" includes weighing in on shoe and clothing design, navigating new and existing athlete partnerships, and taking control of Adidas' grassroots growth strategies. She’ll also help with "how we actually speak to the women’s basketball consumer," Eric Wise, who leads the brand’s global basketball business, told Fast Company.
According to Parker, the decision to accept the offer hinged on her desire to be more than just "the face" of Adidas women’s basketball.
"I said to [Adidas], 'I don’t want to be a mascot,'" Parker said. "'I really want to be in the meetings, and I want to be a part of making decisions.'"