The 2022-23 women’s college basketball season tips off Monday, taking us on a four-month journey that culminates with the best time of the year, March Madness.

Before the games begin, Just Women’s Sports’ basketball experts explain which teams and players they’ll have their eye on during an action-packed season. JWS’ Eden Laase, Lyndsey D’Arcangelo and Rachel Galligan make their picks for end-of-season award winners and predict breakout players, surprise teams and much more.

Freshman of the Year

Laase: Lauren Betts, Stanford

Betts will have her work cut out for her, given the depth and talent of Stanford’s frontcourt, but her talent is unmatched. Eventually, I envision the No. 1 recruit carving out an important role for the 2020 national champion Cardinal — likely off the bench. Betts is a skilled passer whose touch around the rim is that of a player far beyond her age. I expect Stanford to make a deep run this season, and Betts will be a big part of that.

D’Arcangelo: Kiki Rice, UCLA

There are a handful of freshmen who have an opportunity to make an immediate impact on their teams, including Ayanna Patterson (UConn), Janiah Barker (Texas A&M) and Lauren Betts (Stanford). But I’m going with the No. 1-ranked point guard in the nation and 2022 Gatorade Player of the Year, Kiki Rice. UCLA went 18-13 last season, and Rice is the type of player who can come in and help turn the Bears’ program around with her shot-making skills, confidence and court vision.

Galligan: Maya Nnaji, Arizona

The 6-foot-4 freshman forward out of Hopkins, Minn. is Arizona’s highest-rated recruit in program history, at No. 9 in the Class of 2022. Nnaji’s length, athleticism and versatile skill set will give Adia Barnes a much-needed offensive and defensive asset for her system. I fully expect Nnaji to get thrown into the rotation early and often, and to have an impact on Arizona from the jump as a complement to fifth-year forward Cate Reese.

Defensive Player of the Year

Laase: Aliyah Boston, South Carolina

I see a lot of repeat awards in Boston’s future, starting with the DPOY. Beyond the obviously impressive numbers (8.4 defensive boards and 2.4 blocks per game last season), Boston anchors the South Carolina defense in a way that dictates everything around her. Having an elite rim protector and rebounder like Boston allows the entire defense to be more aggressive. Even if she’s not initiating a big defensive play, like a block, Boston is making steals and forcing opponents into poor possessions, simply because her teammates know if they make a mistake going for a steal, she will be there to back them up.

D’Arcangelo: Aliyah Boston

Boston and Stanford’s Cameron Brink are two of the strongest defensive players in women’s college basketball, and that’s not going to change this year. But Boston’s endless hustle on the boards and dominance in the paint continue to set her apart. She averaged 7.4 defensive rebounds, 2.4 blocks and 1.2 steals last season, while committing only 1.4 fouls per game. Boston’s impressive combination of body control, timing and rim protection is almost uncanny, and it’s scary to think she will only keep getting better in her senior season.

Galligan: Aliyah Boston

This is a no-brainer based on the defensive dominance we have seen from Boston during her career at South Carolina. Boston’s imposing size, rim protection and rebounding ability are unmatched. Last season, the Gamecocks allowed just 50.7 points per game, ranking third in the nation. They were also first in blocks per game and in the top five in defensive and offensive rebounds per game. Their ability to frustrate and suffocate opponents offensively starts with the presence of the three-time SEC Defensive Player of the Year.

Coach of the Year

Laase: Kellie Harper, Tennessee

The Volunteers have improved every year with Harper at the helm. They advanced to the second round in 2021 and followed that up with a Sweet 16 run last season. But that squad was plagued by injuries, keeping top players like Rae Burrell and Jordan Horston out for extended periods. Joining Horston this season are key transfers Harper secured in the offseason, most notably Rickea Jackson from Mississippi State. The Vols start the year ranked fifth in the country, and they have the tools to make a deep tournament run.

D’Arcangelo: Vic Schaefer, Texas

In his first two years as head coach, Schaefer has led Texas to back-to-back Elite Eight appearances. Ranked third overall in the AP’s Top 25 preseason poll, the Longhorns have their sights set on the Final Four. I think Scheafer has enough talent on this roster to get there. With Rori Harmon on the cusp of a breakout season and Shaylee Gonzales coming over from BYU, Texas could have its best season since 2003.

Galligan: Kenny Brooks, Virginia Tech

Brooks has assembled a squad that’s projected to finish second in the ACC, with three players on the all-preseason list for the first time in program history. Veteran returners Elizabeth Kitley, Georgia Amoore, Cayla King and Kayana Traylor accounted for 67 percent of Virginia Tech’s scoring last season. With Ashley Owusu (Maryland transfer) and Taylor Soule (Boston College transfer) entering the mix this season, the Hokies have the firepower to make a deep NCAA Tournament run. Brooks has a longstanding reputation of development and could very well be in the conversation for Coach of the Year toward the end of the season.

Player of the Year

Laase: Aliyah Boston, South Carolina

I’m picking Boston on the same criteria as I did last season: the top player on a top team who is elite on both offense and defense. Nine times out of 10, I’ll choose the same player for DPOY and POY, simply because I put a lot of stock into defensive abilities. We’ve already gone over Boston’s defensive prowess, but her offense is equally impressive. She averaged 16.8 points and 12.5 rebounds a game last season while shooting 54 percent from the field. That level of efficiency is exemplary when you consider the kind of defensive matchups, double teams and contact she is facing night in and night out.

D’Arcangelo: Caitlin Clark, Iowa

A dynamic scorer with incredible court vision, Clark led the nation in both points (27) and assists (eight) per game in 2022. But having the ball in her hands the majority of the time hindered her ability to get open looks. With Central Michigan transfer Molly Davis in the Hawkeyes’ backcourt as an additional ball handler, Clark will be free to come off screens and even post up against smaller guards. She worked on her strength and conditioning in the offseason, raising her game to yet another level. In 2021, Paige Bueckers won the POY race. Last season, it was Aliyah Boston. This year, I think it’s Clark’s turn.

Galligan: Aliyah Boston

For me, it comes down to the most dominant player in the country on the most dominant team in the country. Boston’s greatness has been on full display over the course of her three years at South Carolina, and I believe this season will be her best yet for the preseason favorites.

All-American Team

Laase: Aliyah Boston, Caitlin Clark, Ashley Joens, Haley Jones, Elizabeth Kitley

D’Arcangelo: Aliyah Boston, Caitlin Clark, Haley Jones, Azzi Fudd, Elizabeth Kitley

Galligan: Aliyah Boston, Caitlin Clark, Haley Van Lith, Haley Jones, Elizabeth Kitley

Breakout player

Laase: Ashley Owusu, Virginia Tech / Destiny Adams, North Carolina

I’m picking two players this time around because I think they will break out in different ways.

Owusu isn’t your typical breakout player because she is a well-known and established talent, having averaged 14.3 points and 3.7 assists per game last season. But Maryland clearly wasn’t a good situation for the guard, whose numbers actually decreased from her sophomore to junior season. At Virginia Tech, she will play in tandem with Elizabeth Kitley and be able to run the offense while also serving as a top-scoring option. I expect a rebirth for Owusu.

Adams is completely different — and maybe a slightly niche — choice. Adams didn’t put up big numbers as a freshman last season, playing just 8.3 minutes per game, but the 6-3 forward has everything coaches look for in a player. Her build, aggression, versatility and athleticism will all come in handy for the Tar Heels this year. North Carolina made it to the Sweet 16 last year thanks to Alyssa Utsby and Deja Kelly, but increased production from Adams could push them even farther in 2022-23.

D’Arcangelo: Rori Harmon, Texas

Harmon’s freshman season was already impressive, with the guard averaging 11 points, five assists and 2.4 steals for the Longhorns. But it was her performance in the Big 12 tournament that made people across the country start to pay attention. Harmon won the Big 12 tournament MVP after scoring 66 points in a three-game span and leading Texas to a championship. The Big 12 Freshman of the Year may only be 5-6, but she plays beyond her size and she’s primed for a breakout season.

Galligan: Elizabeth Kitley, Virginia Tech

I think this will be a breakout year for Kitley from a name-recognition standpoint. With the roster they have in place this season, the Hokies are primed for success, giving the reigning ACC Player of the Year an opportunity to emerge in the national spotlight. The 6-6 forward has developed into a top WNBA prospect after averaging 18.1 points and 9.8 rebounds per game and shooting 55 percent from the field last season. This is the season women’s basketball fans across the country really start to pay attention.

Surprise team

Laase: UNLV

The No. 13-seed Rebels gave No. 4-seed Arizona everything it could handle in the first round of the 2022 NCAA Tournament before falling 71-67. UNLV returns its top six scorers and a heap of athleticism this season. I expect them to win the Mountain West and earn a tournament bid. Due to an unimpressive non-conference slate, I don’t anticipate UNLV getting a ton of attention until the postseason. But when they get there, this team could make a deep tournament run.

D’Arcangelo: Syracuse

Syracuse head coach Felisha Legette-Jack has the potential to win Coach of the Year in her first season at the helm. The Orange are looking to rebound after a public coaching scandal, players transferring in droves and consecutive mediocre seasons. Legette-Jack brings stability and passion to her alma mater, both qualities the program needs. She also brought senior Dyaisha Fair — the fifth-leading scorer in the nation at 23.4 points per game — and last season’s MAC Freshman of the Year Georgia Wooley with her from Buffalo. Syracuse has the talent to hold its own in the ACC and make a splash late in the season.

Galligan: Penn State

Coach Carolyn Kieger has steadily improved Penn State’s win totals the last three seasons while changing the culture with players who fit her style. The team’s roster has versatility, length and depth at all five positions. The Nittany Lions will be led by senior Makenna Marisa, one of the top guards in the Big Ten with the potential to rise up the national ranks after averaging 22.2 points per game her junior year. East Carolina transfer Taniah Thompson should also make an immediate impact for Penn State as Kieger’s team takes the next step in its evolution.

Pick for NCAA champion

Laase: South Carolina

D’Arcangelo: South Carolina

Galligan: South Carolina

Eden Laase is a Staff Writer at Just Women’s Sports. Follow her on Twitter @eden_laase.

Lyndsey D’Arcangelo is a contributing writer at Just Women’s Sports, covering the WNBA and college basketball. She also contributes to The Athletic and is the co-author of “Hail Mary: The Rise and Fall of the National Women’s Football League.” Follow Lyndsey on Twitter @darcangel21.

Rachel Galligan is a basketball analyst at Just Women’s Sports. A former professional basketball player and collegiate coach, she also contributes to Winsidr. Follow Rachel on Twitter @RachGall.

With Sunday's final match looming, the competition is heating up at the 2025 BNP Paribas Open at Indian Wells — though several top US players are no longer feeling the fire after falling short in the Round of 16.

Unseeded 28-year-old Swiss contender Belinda Bencic claimed arguably the tournament's biggest upset thus far, with the wild card ousting world No. 3 Coco Gauff on Wednesday.

Despite Gauff taking the first set, 2020 Olympic champion Bencic prevailed, fighting through multiple medical timeouts to snag the win.

Fellow US standout No. 4 Jessica Pegula suffered a similar fate, losing to Ukraine’s No. 23 Elina Svitolina in a three-set match heavily impacted by three hours of rain delays on Tuesday.

With the 5-7, 6-1, 6-2 come-from-behind win, Svitolina advances to her first Indian Wells quarterfinals in six years.

World No. 1 Aryna Sabalenka and defending Indian Wells champion No. 2 Iga Świątek continued their dominance through the Round of 16, with each booking their quarterfinals berth without dropping a single set at the tournament.

Bencic to face last-standing US player Madison Keys

Another US star stands between Bencic and Friday's semifinals, as 2025 Australian Open champ and freshly minted world No. 5 Madison Keys continues her winning form in California.

The endurance and tenacity that earned Keys her first-ever Grand Slam title is on display at Indian Wells, where she outlasted Belgium's No. 28 Elise Mertens after three back-and-forth sets on Monday before surviving a difficult battle against Croatia's No. 19-seed Donna Vekić in Wednesday’s Round of 16.

By winning the 4-6, 7-6 (7), 6-3 clash, Keys is now riding a 15-match victory streak into Thursday's quarterfinal.

"I kind of just started deciding I was going to go for a little bit more," she said afterwards. "Really happy to be able to get that match and get that win and play another match here."

How to watch Thursday's 2025 Indian Wells quarterfinals

Thursday's quarterfinal round kicks off with Świątek taking on China's 2024 Olympic champion No. 8-seed Qinwen Zheng in a gold-medal rematch at 2 PM ET.

Svitolina will take on No. 9-seed Mirra Andreeva at 4 PM ET, with Keys set to contend with Bencic at 5:10 PM ET.

Sabalenka will close out the round at 8 PM ET, when she'll face her first seeded opponent all tournament in No. 24-seed Liudmila Samsonova.

Live coverage of all matches will air on the Tennis Channel.

USWNT forward Mallory Swanson has yet to join the Chicago Stars for 2025 play due to a personal matter, with the NWSL club confirming Wednesday that the standout striker will not feature in their Friday season opener against the reigning league champion Orlando Pride.

Chicago originally noted Swanson’s absence alongside their preseason roster announcement, adding that the organization is "fully supportive of her decision."

"I'd like to thank the club and the fans for their understanding during this time," Swanson said in the club's January release. "I appreciate the kindness and encouragement from my teammates and all the Stars staff and hope to be back with the team and playing in front of our fans as soon as I can."

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Triple Espresso dwindles to a single shot

After lighting up the Paris pitch last summer, the USWNT's gold medal-winning attacking trio of Swanson, Sophia Wilson (neé Smith), and Trinity Rodman — self-dubbed the "Triple Espresso" — have yet to reunite on the national team roster, due in part to load management.

While a lingering back issue has kept Rodman out of every USWNT camp since the 2024 Olympics, the Washington standout made her return to play as a second-half substitute during the Spirt’s 2025 Challenge Cup win last Friday.

Portland Thorns star Wilson — who hasn’t played with the US since October — is officially out for the entire 2025 NWSL season after announcing her first pregnancy last week.

As for Swanson, a return timeline for both club and country remains unclear, with Chicago now preparing to open the season without their celebrated striker.

"Top player in the world, but the game still goes on," Stars head coach Lorne Donaldson told media Wednesday. "We still have players that we have to focus on, and I think that just gives somebody else another opportunity to come out and just say, 'Okay, I can do it,' because the game is not going to wait for us."

In a year without a major international tournament, maintaining player health on and off the field is massively important, leaving clubs adjusting to their shorthanded rosters and fans cheering for a very different NWSL than last season.

How to watch the 2025 NWSL season kick-off

The first peek at the new NWSL rosters in action hits fields this weekend, with all 14 clubs notching their first minutes by Sunday night.

The Chicago Stars will kick off 2025 play against the Orlando Pride at 8 PM ET on Friday, with the match streaming live on Prime Video.

At the same time, Rodman's Washington Spirit will take on a new-look Houston Dash, streaming live on NWSL+.

With Wilson sidelined, the Portland Thorns will face 2024 NWSL semifinalists KC Current in their 12:45 PM ET season opener on Saturday, with live coverage airing on ABC.

The NCAA is turning up the heat on the next two seasons of non-conference basketball competition, with powerhouse programs from the University of South Carolina and the University of Southern California set to determine which team is "The Real SC" via a special two-game series.

The acronymic rivals will first meet at Crypto Arena in Los Angeles on Saturday, November 15th, 2025, before heading to Bon Secours Wellness Arena in Greenville, South Carolina, on the same date the following year.

In anticipation of high ticket demand, series host Complete Sports Management shifted both games to the aforementioned higher-capacity venues, rather than utilizing the teams’ usual on-campus arenas.

"I will always choose elevating women's basketball, and that's especially true in scheduling," South Carolina coach Dawn Staley said in a team statement. "I know Complete Sports Management has the same mission, and I like their creativity in bringing not just two great programs together, but engaging their fan bases on both coasts in a debate they love to have."

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Series to showcase the best of NCAA basketball

The newly created series won't just decide "The Real SC," it also pits two of the sport's historic programs against each other in an SEC vs. Big Ten and East Coast vs. West Coast battle for bragging rights.

The defending champion Gamecocks are currently ranked No. 2 in the nation as they gear up for the 2025 March Madness tournament, in which they'll seek a fifth straight Final Four berth and an overall fourth NCAA title.

Meanwhile, the Trojans are chasing South Carolina up the AP Poll in the No. 4 spot, with a goal to equalize with Gamecocks by claiming a third national championship this season. If they're successful, it will be USC's first NCAA trophy since 1984.

Regardless of the 2024/25 NCAA tournament's outcome, both teams will likely still roster multiple future WNBA stars for the foreseeable future, with fans banking on seeing current sophomore stars like South Carolina's MiLaysia Fulwiley and USC's JuJu Watkins featuring in both games of "The Real SC" series.

How to buy tickets to USC vs. South Carolina in "The Real SC"

Tipping off in LA on November 15th, 2025, tickets for the first meeting between the Gamecocks and Trojans in "The Real SC" series will be available for purchase online this Friday at 1 PM ET.

Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.

Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.

Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.

Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.

"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."

Basketball leads women's sports ad impact numbers

The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.

The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.

Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.

With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.

One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.

Gymnastics, volleyball draw advertisers to NCAA women's sports

The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.

That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.

All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.