Upstart 3×3 league Unrivaled Basketball stole some of the WNBA's thunder over the 2025 All-Star weekend, with the offseason venture announcing Saturday the signing of 13 NCAA stars to new NIL deals.
Headlining the group is USC guard and 2025 National Player of the Year JuJu Watkins, with the Trojan junior joined by Hannah Hidalgo (Notre Dame), MiLaysia Fulwiley (LSU), Ta'Niya Latson (South Carolina), Syla Swords (Michigan), Audi Crooks (Iowa State), Madison Booker (Texas), and Olivia Miles (TCU).
Rounding out the new signees are a pair of reigning national champions in UConn guard Azzi Fudd and forward Sarah Strong — the 2025 National Freshman of the Year — as well as a trio of UCLA Bruins: guard Kiki Rice, center Lauren Betts, and forward Sienna Betts.
The younger Betts sister, Sienna, is notably the only incoming freshman inked by Unrivaled.
Bringing the 3×3 league's current college class to a total of 14 players is LSU guard Flau'Jae Johnson.
Unlike the 13 other players, Johnson's NIL deal is a renewal, with Unrivaled extending their partnership with their second-ever college signee.
Last season, Unrivaled inked just two NIL deals with NCAA stars, partnering with Johnson after signing former UConn guard and current Dallas Wings rookie All-Star Paige Bueckers.
While Bueckers and Johnson both secured equity in the league last year, this year's deals — with Johnson as well as the 13 other NCAA players — do not include that benefit, though Watkins holds an additional unique position as one of Unrivaled's initial investors.
Despite the NIL partnerships, Unrivaled does not guarantee any future roster spots to the 14 athletes.
While the league is targeting a two-team expansion for the league's 2027 season, Unrivaled plans to keep their core roster number at 36 next year, though injury replacement players are again on the table.