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Dawn Staley says women’s sports are ‘at an all-time high’

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Lance King/Getty Images

Dawn Staley has a simple message for those that don’t think anyone watches women’s sports: they’re wrong.

Staley’s shirt, which read “Everyone Watches Women’s Sports,” caught the attention of social media on Saturday. Postgame, she was asked about the shirt, which she says was sent to her. But the message is simple.

“A lot of times people think that people aren’t watching,” she said, before noting that those people are wrong. “Women’s basketball and women’s sports are at an all-time high. And it’s in high demand.

“Let people know, because there are a lot of people out there that don’t think we’ve got the numbers behind our sports, when it comes to women.”

Last year’s NCAA Final Four and national championship set viewership records, with 9.9 million people tuning in to watch LSU and Iowa play. Elsewhere, the WNBA and NWSL have seen record viewership in the last year as well.

The NWSL recently signed a new media rights deal, meanwhile, both women’s college basketball and the WNBA are set to negotiate new television contracts in the coming years. The NCAA is currently exploring options for the women’s college basketball tournament – which is traditionally packaged with other NCAA sports minus the men’s tournament, and is widely considered undervalued as is.