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Emma Cannon, the WNBA’s exemplar of never giving up

(Barry Gossage/NBAE via Getty Images)

On the day of the 2022 WNBA Draft, Emma Cannon was kicking back and getting ready to watch it all unfold. Hours before the Atlanta Dream selected Kentucky alum Rhyne Howard with the first overall pick, Cannon thought about all of the other players who wouldn’t hear their names called.

So, she decided to put her thoughts in a tweet and share them with the women’s college basketball world.

“I knew the majority of [players] weren’t gonna make it. I wanted everyone to know that when one door closes, there’s always another opportunity,” says Cannon, 33, now in the fourth season of her stop-and-start WNBA career. “If you are willing to work at your craft and willing to get better, then go overseas. You can still make money, you can still make a name for yourself. Somebody will eventually see you.

“But don’t just give up. Don’t think it’s the end of the world because you didn’t make it to the WNBA. It’s not.”

Cannon knows what she’s talking about. Her tweet wasn’t just 240 characters of blind support. It shared words of wisdom based on her own lived experience.

Cannon took a different road to the WNBA. It was a longer and bumpier path than most players experience, but it led her to where she is today — back in the WNBA with the Indiana Fever.

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Cannon, defending Phoenix's Shey Peddy during a game in June, is known for her tenacity off the bench. (Christian Petersen/Getty Images)

Western New York isn’t known as a women’s basketball mecca, but the area has produced some notable talent.

Rochester native and Miami alum Shanice Johnson, the fifth overall pick of the San Antonio Stars (now Las Vegas Aces) in 2012, spent five seasons with the Indiana Fever from 2015-19 and one with the Minnesota Lynx in 2020. Cierra Dillard, a 2019 second-round pick of the Lynx, and current college standout Dyaisha Fair are also from Rochester. They played for the University at Buffalo under head coach Felisha Legette-Jack, who was hired as the new head coach of her alma mater, Syracuse University, in the spring; Fair followed soon after as a transfer.

Cannon knew Johnson. Though they didn’t play for the same high school, they were close in age and crossed paths on the local basketball circuit. Like Johnson, Cannon went south to play college basketball at Central Florida instead of staying in the area.

“We have great talent here. But Rochester itself is like a lower-class city, so it’s hard to get out of there,” Cannon says. “So we try to make the best of what we can. I hate the snow, I’m not gonna lie. I ain’t no snowbird. That’s why I ran to Florida the first chance I could.”

At Central Florida, Cannon shined. She was named to Conference USA’s All-Freshman Team after averaging 11.7 points and 8.7 rebounds per game. As a sophomore, Cannon made the Conference USA First Team and broke the school record for rebounds in a single season with 393. She then transferred to Florida Southern — a Division II school — for her senior year and averaged 15.7 points and 12.1 rebounds per game.

Despite the numbers and accolades, Cannon’s senior campaign didn’t draw the attention from WNBA general managers and coaches as she had hoped. The 2011 draft came and went without her name being called.

“I really didn’t have too many thoughts,” she says candidly. “Like, OK, I didn’t make it to the WNBA. But I knew that I wanted to hoop.”

Cannon was playing with someone at the time who had competed overseas. The teammate said if Cannon was interested, she could help her pursue that career path.

Cannon jumped at the opportunity and secured an agent. She joined Osnabrucker SC in Germany, and then TSV Wasserburg after that, getting experience and visibility in the EuroCup League. For Cannon, it wasn’t just an opportunity to play professional basketball, but also to develop and grow as a player and travel the world.

“I took that and ran with it because I loved it,” she says. “But I knew in the back of my mind I always wanted to come home and play, because that’s home. You can’t get everyone to come overseas to watch you. I knew I wanted to get back to the W.”

While overseas, Cannon went toe-to-toe with some of the best players in the WNBA and held her own. What caught the eye of then-Phoenix Mercury head coach Sandy Brondello was Cannon’s performance in the Russian Premier League. Cannon played for Chevakata Vologda in 2017 and competed against UMMC Ekaterinburg, where Brondello was an assistant coach.

That season, Cannon led the team with 31 points and 12.5 rebounds per game. Brondello offered her a contract to play for the Mercury that same year.

“My mom was the first person that I called,” says Cannon. “I cried. It’s something that I wanted. It was crazy, because a lot of people at a certain age start to lose hope. A lot of people start to tell you it’s not possible, and you start to doubt. But I kept faith, I kept working. I worked my ass off every day. And I just knew that eventually, if it was meant to be, that it would happen.”

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Cannon and Diana Taurasi have stayed close since playing together for the first time in 2017. (Ron Hoskins/NBAE via Getty Images)

Cannon fit in well with the Mercury from the start of the 2017 WNBA season. She and Brittney Griner became close friends and are “thick as thieves” to this day. She also bonded with WNBA legend Diana Taurasi.

“From the day I met her, I knew she was not only an amazing person but a great teammate,” Taurasi recalls. “And just to see her career evolve the last five or six years just tells you how hard of a worker she is. You know how much teams value what kind of a person she is.”

After one season in Phoenix, Cannon returned overseas. She signed with the Aces in 2020 and spent time with the Aces, Connecticut Sun and Indiana Fever in 2021 on hardship contracts. After averaging a double-double and winning an Israeli league championship with Elitzur Ramla in April, she returned to the Mercury for a brief stint earlier this season and has since landed back with the Fever.

Cannon’s willingness to come off the bench and do whatever teams need her to do is something coaches value. And she never takes the minutes she’s given on the court for granted, scrapping for 5.5 points and 2.4 rebounds across 19 games for Indiana this season.

No matter where she goes or how long she’s there — whether it’s one or two games or a month-long stay — Cannon always has the same outlook.

“You come in and you be yourself, period. You don’t dwell on who you are or what got you there, regardless of how long you’re playing [in a city],” she says. “It’s only 144 spots. So, when you’re called upon, you just gotta be thankful. Take the opportunity for what it is. For me having that opportunity with Connecticut, it led to me having an opportunity with Indiana. Take it and run with it.”

Sun head coach Curt Miller only coached Cannon for a handful of games during her time in Connecticut. But the impression she left on him is an indelible one.

“You’re not supposed to have a favorite as a coach, but [Emma] was one of my favorite people to coach,” Miller says. “I just love her personality, love that she’s so positive and can really help beyond her basketball statistics. I just think she can really help teams with her positivity.”

Cannon, Miller emphasizes, is in a tough spot as a veteran role player at this point in her career. Minimum contracts for veterans with three or more years of experience don’t always fit under teams’ salary caps, especially as those teams start committing more money to their star players. That makes it difficult for players in Cannon’s position to find a permanent home in the WNBA, even though her value is evident.

There’s no guarantee that Cannon will be on a WNBA team next season. Still, she’s content to maximize her role for the Fever, who are in last place at 5-27 and out of the playoffs but are wrapping up a crucial season for developing their young talent. When Cannon is on the bench, she’s one of the loudest cheering on her teammates. And when she’s on the floor, she’s giving it everything she’s got.

“Emma’s high work ethic is always the same, whether starting or coming off the bench,” says Fever general manager Lin Dunn. “She values her opportunity to be in the WNBA. Every team needs an Emma Cannon.”

Looking back on it now, Cannon wouldn’t change a thing. That bumpy road to the WNBA, the one off the beaten path, the one less traveled — it turned out to be a pretty fun and exciting ride.

“I feel like I’ve gotten the best of both worlds because I’ve played against a lot of WNBA players overseas before I even made it to the league,” Cannon says. “Work hard. Write down your goals. And go out and achieve them.”

Lyndsey D’Arcangelo is a contributing writer at Just Women’s Sports, covering the WNBA and college basketball. She also contributes to The Athletic and is the co-author of “Hail Mary: The Rise and Fall of the National Women’s Football League.” Follow Lyndsey on Twitter @darcangel21.

Kelley O’Hara and Crew Dissect the SheBelieves Cup Roster on ‘Sports Are Fun!’

Cover image for Sports Are Fun! with Kelley O'Hara showing USWNT coach Emma Hayes.
Kelley O'Hara talks Emma Hayes's latest USWNT roster on this week's 'Sports Are Fun!' (Just Women's Sports)

Welcome to another episode of Sports Are Fun! presented by TurboTax.

A new episode of Sports Are Fun! dropped today, with soccer icon Kelley O'Hara, sports journalist Greydy Diaz, retired NWSL great Merritt Mathias, and JWS intern BJ professing their hottest takes all things women's sports — joined this week by current WNBA star and former UConn legend Stefanie Dolson.

But first, the lineup takes a good look at USWNT coach Emma Hayes's 2025 SheBelieves Cup roster.

"I think this is an interesting point in time for this team and Emma as a coach," says O'Hara. "She is now having to make decisions and choose to leave people off that she's had consistently since she's been there for the purpose of trying younger talent, newer talent, uncapped talent."

"My only pushback to you is that in the past, when younger talent has been brought in the expectation is that you don't see significant minutes or opportunity within games," answers Mathais. "I think that's a massive shift, like performing or having runs within the NWSL does now get you an opportunity to see if your ability and your talent transfers to a level that is higher."

"And if you are going to start having this conversation and see what depth you have, what pipeline you have, whether you like it or you don't like it, this roster seems to be very aligned within this runway you have leading up to the World Cup," she adds.

In addition to chatting with Dolson about all things basketball, the Sports Are Fun! squad also tackles iconic walk-out songs, the week's wild NCAA upsets, how to avoid tanking your checking account, and so much more.

Stef Dolson invites 'Sports Are Fun!' into UConn's playbook

Later, guest star Stefanie Dolson joins the part to talk about college basketball, the WNBA, and Unrivaled — starting with a look at her alma mater UConn and their up-and-down NCAA season so far.

Diaz kicks the interview off with a question: "As a former multi-champion, do you think this UConn team with Azzi [Fudd], with Paige Bueckers, and their supporting cast, do you think they have what it takes to win it all?"

"They needed a big win," Dolson says of UConn's upset victory over top contenders South Carolina on Sunday. "I think a game like this was really important for them to kind of build that confidence. And I know that they've had a lot of tough games — when they played USC, that was a huge game for them although they didn't come out on top, it just showed how tough they are."

"I'm always gonna put my money on UConn. If you're a Husky, you're a Husky for life," Dolson continues. "I would never count them out, but there are a lot of really, really good teams — UCLA, USC, Texas — a lot of really, really great teams so I think it's going to be a fun tournament.

Dolson then looks back on her time at UConn, sharing an insider's perspective on how legendary head coach Geno Auriemma ran things.

"We had a lot of different rules in terms of teams and how we wanted to play," she remembers with a laugh. "And even if we won by 40, if we didn't play well, Geno was making us run."

Sports Are Fun! graphic featuring soccer legend Kelley O'Hara.
'Sports Are Fun!' places Kelley O'Hara at the intersection of women's sports and fun. (Just Women's Sports)

About 'Sports Are Fun!' with Kelley O'Hara

'Sports Are Fun!' is a show that’ll remind you why you fell in love with women's sports in the first place. Join World Cup champ, Olympic gold medalist, and aspiring barista Kelley O'Hara as she sits down with sports journalist Greydy Diaz and a revolving cast of co-hosts and friends. Together, they're talking the biggest, funnest, and most need-to-know stories in the world of women’s sports.

From on-court drama to off-field shenanigans, to candid (and silly) chats with the most important personalities in the space, this show screams "Sports Are Fun!"

Subscribe to Just Women's Sports on YouTube to never miss an episode.

Women’s Basketball Greats Moore, Bird Top 2025 Hall of Fame Nominations

2025 Naismith Hall of Fame nominees Maya Moore and Sue Bird stand on the court during a 2012 WNBA Playoff game.
Maya Moore and Sue Bird are in the running to enter the Naismith Basketball Hall of Fame. (David Sherman/NBAE via Getty Images)

Several women’s basketball greats earned nominations to the Naismith Memorial Basketball Hall of Fame on Friday, with Maya Moore, Sue Bird, and Sylvia Fowles among the Class of 2025’s 17 finalists for first-ballot induction.

After leading UConn to back-to-back undefeated NCAA seasons en route to the 2009 and 2010 national titles, Moore won four WNBA championships across seven seasons with the Minnesota Lynx. The 2014 WNBA MVP and six-time league All-Star also earned a pair of Olympic gold medals in 2012 and 2016 before exiting the game to pursue criminal justice reform in 2018.

Fellow Husky alum Bird also won two NCAA titles at UConn before picking up five Olympic gold medals with Team USA and four WNBA championships in her 21-season career with the Seattle Storm. Despite retiring in 2022, Bird remains the WNBA's career assists leader with 3,234 dimes, and her 13 All-Star nods still sets the league record.

Before joining Moore in leading the Lynx to WNBA championships in 2015 and 2017 — and earning Finals MVP awards during both runs — Fowles helped her alma mater LSU to four straight Final Four appearances. Her 14-year pro career included four Olympic golds, eight All-Star nods, four Defensive Player of the Year awards, plus the 2017 WNBA MVP trophy. When Fowles exited the sport in 2022, she did so as the WNBA's career rebounds leader, with a total of 4,006 boards.

Also on the 2025 Naismith ballot is Stanford standout and 1996 Olympic gold medalist Jennifer Azzi, who spent five years in the WNBA before retiring from play in 2004. Azzi now serves as the chief business development officer for the Las Vegas Aces.

Naismith committee to decide Hall of Fame class

A 24-member Honors Committee will assess all 17 finalists. Those who garner at least 18 committee votes will earn admittance into the Hall of Fame.

The Class of 2025 will be announced in during the NCAA men’s Final Four in San Antonio, Texas, on Saturday, April 5th, with an official enshrinement ceremony to follow at a later date.

Report: Cleveland Wins WNBA Expansion Team Bid

The Cleveland Rockers walk across the court during a 2001 WNBA game.
Cleveland has reportedly won the bid for the 16th WNBA team. (Lisa Blumenfeld/ALLSPORT)

The WNBA appears poised to accept a bid from Cleveland to become the league's 16th franchise, with Sports Business Journal (SBJ) putting the Midwestern city’s chances of earning an expansion team "as high as 90%."

Led by Dan Gilbert, the majority owner of the NBA's Cleveland Cavaliers, the investor group will reportedly revive the name and branding of the Cleveland Rockers ahead of the team’s 2028 debut. The Rockers were one of the WNBA's inaugural teams, competing from the league's 1997 debut season until the team's 2003 folding.

SBJ also cited an estimated expansion fee of $250 million, setting a new league record by fully doubling the $125 million fee shelled out by Portland, the WNBA's incoming 15th franchise.

That massive check combined with access to top-notch facilities likely elevated Cleveland’s bid, which includes plans for the incoming Rockers to operate out of the Cavs' current training facility after the NBA team moves to a new center in 2027.

Big expansion team bids spark additional WNBA growth

SBJ's report also indicated that the WNBA has begun considering growth beyond their previously stated three-year, 16-team strategy, with an eye toward stretching to 18 squads in the short-term and 20 franchises by 2030.

Like Cleveland's bid, immediate access to NBA infrastructure has reportedly placed two markets at the front of the line for an expansion nod: a revival of the four-time WNBA champion Houston Comets and a net-new Philadelphia team. That said, three other former WNBA franchises — the Detroit Shock, the Miami Sol, and the Charlotte Sting — are rumored to be in the mix as well.

However, those ex-WNBA cities face stiff competition with bids from new markets like Austin, Nashville, Kansas City, Jacksonville, St. Louis, Milwaukee, and Denver entering the race in recent months.

Seizing the moment after a banner 2024 season, the WNBA is appearing to fast-track expansion rather than put prospective owners with deep pockets on hold — and turning some heads in the process as fears about growing too big, too quickly start to crop up.

UConn Rattles AP Poll Rankings with Top 5 Upset Over South Carolina

UConn basketball guard Azzi Fudd dribbles up the court against South Carolina.
Azzi Fudd posted 28 points to help UConn defeat South Carolina on Sunday. (Jeff Blake/Imagn Images)

No. 4 UConn bagged their first signature win of the season on Sunday, taking down then-No. 4 South Carolina 87-58 to snap the Gamecocks’ 71-game home winning streak. Dating back to 2020, South Carolina's string of home victories was the fourth longest in Division I women's basketball history.

"They had their way with us," South Carolina head coach Dawn Staley said after the game. "There's no trying to find a silver lining to it. We got beat. We got beat bad."

Leading the beatdown was Husky guard Azzi Fudd, who notched a game-high 28 points while teammates Paige Bueckers and Sarah Strong each snagged double-doubles en route to UConn's massive victory.

Despite dominating the Big East this season, UConn has struggled against non-conference foes, picking up losses against Notre Dame, USC, and, for the first time since 2007, Tennessee.

"We needed to prove that to ourselves, that we could never let up for 40 minutes," Fudd said on Sunday.

"More than anything else, it was evident today that we played to win," echoed UConn head coach Geno Auriemma.

Texas forward Madison Booker drives past LSU's Flau'Jae Johnson in Sunday's NCAA basketball tilt.
With Sunday's win over LSU, Texas is on track to contend for the SEC regular-season title. (Adam Davis/Icon Sportswire via Getty Images)

Top 10 upsets set the stage for March Madness

UConn wasn’t the only team showing out against Top 10 teams on Sunday, as then-No. 3 Texas took down former No. 5 LSU 65-58 in just the second SEC loss of the Tigers' season.

Now riding on three straight Top 8 wins, including humbling the reigning champion Gamecocks on February 9th, Texas currently sits atop the SEC standings. With less than two weeks of 2024/25 play left, the Longhorns have a real shot at the conference's regular-season trophy, as well as the key postseason seeding that title bestows.

Overall, the weekend’s slate tossed any presumptions about March Madness out the window, with top-ranked contenders stepping up to bust brackets before they’ve even been created. The only thing to expect? The unexpected.

Notre Dame's Hannah Hidalgo raises her arm in celebration during Monday's win over Duke.
Notre Dame is ranked No. 1 in the AP basketball poll for the first time since 2019. (Michael Miller/ISI Photos/Getty Images)

Elite action paves Notre Dame's rise to No. 1

Last week’s NCAA onslaught brought bedlam to Monday's AP Top 25, with Notre Dame enjoying the view from the top after earning their first No. 1 ranking since 2019.

Sunday's top matchups sent South Carolina and LSU down two spots each to Nos. 6 and 7, respectively, while UConn earned an equitable rise to No. 5 with their defeat of the Gamecocks. Meanwhile, by taming the Tigers, Texas scaled up one spot to sit just behind Notre Dame at No. 2.

As for then-undefeated No. 1 UCLA, the Bruins fell two spots to No. 3 after their Thursday loss to crosstown rival USC, who leapt from No. 6 to No. 4 with the win.

Notre Dame is flying high for now, but with an unranked loss amid their ranked wins, their grip on the top slot is far from ironclad.

The Irish did manage to cement their No. 1 status with a 64-49 dismantling of No. 11 Duke just hours after Monday’s poll update, flexing their national prowess with a big ACC win.

However, UCLA and Texas each received multiple first-place votes this week, proving the AP's No. 1 ranking is far from unanimous as teams stare down their last few regular-season games.

With March fast approaching, conference tournament seeding could boil down to Top 10 wins — and teams will need every bit of leverage they can manage as the NCAA tournament looms.

UCLA guard Kiki Rice shoots over Michigan State's Grace Van Slooten on Sunday.
UCLA bounced back from their first season loss with a narrow win over Michigan State on Sunday. (Kirby Lee/Imagn Images)

AP College Basketball Top 25: Week 16

1. Notre Dame (23-2, ACC)
2. Texas (26-2, SEC)
3. UCLA (24-1, Big Ten)
4. USC (23-2, Big Ten)
5. UConn (24-3, Big East)
6. South Carolina (23-3, SEC)
7. LSU (25-2, SEC)
8. Ohio State (22-3, Big Ten)
9. North Carolina (23-4, ACC)
10. TCU (24-3, Big 12)
11. Duke (20-6, ACC)
12. Kansas State (24-4, Big 12)
13. NC State (20-5, ACC)
14. Kentucky (20-4, SEC)
15. Tennessee (19-6, SEC)
16. Oklahoma (19-6, SEC)
17. West Virginia (21-5, Big 12)
18. Alabama (21-5, SEC)
19. Baylor (22-5, Big 12)
20. Georgia Tech (21-5, ACC)
21. Maryland (20-6, Big Ten)
22. Michigan State (19-6, Big Ten)
23. Creighton (21-4, Big East)
24. Oklahoma State (20-5, Big 12)
25. Illinois (21-5, Big Ten)

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