F1 Academy announced a landmark deal with Sephora this week, as the women's racing series named the global beauty retailer its Official Beauty Retail Partner.
The agreement reflects both organizations' commitment to elevating women's racing on the world stage, with Sephora bringing immersive fan activations to select F1 Academy races throughout the 2026 season. The partnership extends to F1 Paddock Club luxury hospitality, with Sephora's glam bars available to Paddock Club guests at 18 Grands Prix across the season.
The retailer will additionally throw a new end-of-year drivers' celebration spotlighting progress and performance.
As part of the deal, Sephora will sponsor Spanish driver Natalia Granada, joining the 2026 F1 Academy grid for her rookie season. Granada will compete in the "SEPHORA operated by PREMA" car, with designs inspired by the brand's signature black-and-white stripes and red accents.
Granada subsequently completes the season's full-time lineup, with races beginning this week in Shanghai. She impressed during the inaugural F1 Academy rookie test in 2025.
"Joining forces with them is incredibly powerful," said F1 Academy managing director Susie Wolff.
"This partnership goes far beyond beauty; together, we are challenging outdated stereotypes and redefining who and what belongs in motorsport."
F1 Academy launched in 2023 as an all-women's single-seater racing series created to accelerate women's racing in motorsport. The series features 14 races across seven rounds, all held alongside the FIA Formula One World Championship.
The series reaches more than 160 territories via over 35 broadcasters while streaming live worldwide on F1TV YouTube.
