The 2027 Women's World Cup is taking shape, as FIFA introduced the tournament's official branding at a ceremony in host country Brazil on Sunday.
The first-ever iteration of the tournament in South America will adopt the slogan "GO EPIC," an imperative that "calls on fans everywhere to be part of an unforgettable adventure."
Additionally, the branding of the competition's 10th edition includes a sonic identity "inspired by Brazilian rhythms, samba-infused percussion, and Afro-Brazilian heritage."
"Brazil lives and breathes football, and you can feel the excitement here about welcoming the world and hosting a historic event," said FIFA president Gianni Infantino at the governing body's launch event in the famed Copacabana neighborhood of Rio de Janeiro. "You can also feel something even more powerful, as this country is fully committed to making this a watershed moment for the women's game."
The logo pays homage to the Brazilian flag as well as the shape of a soccer pitch, with the design featuring a letter W and its inversion, a letter M — uniting the English words "women" and "world" with their Portuguese counterparts "mulheres" and "mundo."
"Football is about love and Brazil loves football," said Brazil soccer legend Marta, the World Cup's all-time leading scorer, in a video message at Sunday's event. "Our country is ready to embrace the women's game with pride, emotion and belief."
Calling her country's hosting duties "a dream come true," fellow Brazil icon Formiga — the only athlete, man or woman, to compete in seven World Cups — said Sunday that "2027 will be about opening doors. This World Cup will show girls everywhere they belong on the biggest stage."