Everything about this year’s NCAA Tournament is trending up, from viewership to attendance to Final Four ticket prices.

Ticket prices for the women’s Final Four on Friday outpace those for the men’s Final Four on Saturday on the secondary market.

Yes, the venue is smaller – the men are playing in NRG Stadium, which is home to the Houston Texans and seats nearly 75,000, while the women are playing in the Dallas Mavericks’ American Airlines Center, which seats 20,000. But the prices still speak to the increasing profile of the women’s game.

For the women’s final weekend, an all-session ticket cost at least $475 on Stubhub and $335 on Vivid Seats as of Thursday afternoon, according to ESPN. Meanwhile, on the men’s side, tickets were going for $65 and $66, respectively.

For the semifinals alone, tickets start at around $184 for the women and at just $44 for the men’s.

“I really think the sky’s the limit. I don’t know if ticket prices are as indicative because ours is in an actual basketball arena, and they’re playing in a football stadium. I don’t know how much that affects it,” Iowa star Caitlin Clark said. “But I think it shows the demand that people want to be here and be in the arena that seats 20,000 people.

“More than anything, I’m just lucky and we’re just lucky to get to play on a stage in front of so many people that love the game and want to watch our game.”

No. 2 seed Iowa will face No. 1 overall seed South Carolina in the second semifinal at 9 p.m. ET, while No. 1 seed Virginia Tech will face No. 3 seed LSU in the first semifinal at 7 p.m. ET. Both games will air on ESPN.

“It’s exciting. I’m happy,” LSU standout Angel Reese said. “It’s exciting the women’s game is growing. Being able to see that many people coming to our games — honestly, when I came to LSU, I knew what it was going to be. We get 15,000 fans coming to our games, even on the off-night.

“Just seeing the game growing like this and in a Final Four for the first time, I’m just excited, and I’m excited to see all the people that are coming tomorrow.”

The increase in viewership and attendance throughout the postseason has not gone unnoticed. Viewership on ESPN has hit all-time highs, with anticipation mounting that Friday’s Iowa-South Carolina matchup could shatter records. Attendance has also increased throughout the tournament.

“I think it’s pretty incredible,” Clark said. “I think it’s starting to get the viewership, the attention, things like that that it deserves. When people really turn on the TV or sit in the seat, they understand how good the product is and how much fun it is to watch.”

And if you ask South Carolina coach Dawn Staley, the popularity of this year’s tournament has been years in the making.

“It’s been building towards this for a long time,” Staley said. “Fortunately for us — not just South Carolina, but us as women’s basketball — we’ve got a lot of star power behind our sport.”

The players, for their part, understand their role in growing the game.

“I think the most exciting part about it is being a part of history,” said LSU’s Alexis Morris. “We’re literally watching the game grow and change right in front of our faces, and we’re playing a huge part in it. It’s an honor, and I’m just super excited to be a part of it.”

No. 2-seed Oklahoma won their third NCAA gymnastics championship in four years on Saturday, topping fellow finalists No. 4 Utah, No. 5 UCLA, and No. 7 Missouri with an overall score of 198.0125.

With seven titles since 2014, Oklahoma regains its reputation as the sport's current dynasty, finishing atop the podium after falling short of a three-peat last year.

"Our theme wasn't redemption this year at all," Oklahoma head coach K.J. Kindler told reporters after Saturday's victory.

"Does it make it sweet? Yes, but this team was capable of this last year. We just failed. And people fail all the time. They fail every day. And we talk about [it] all the time that the glory is in getting back up again."

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Freedom allowed Oklahoma to reclaim NCAA gymnastics crown

Last year, the then-defending champion Sooners stumbled in a shocking loss in the national semifinals, a fate the 2024 champion LSU squad similarly suffered last Thursday, when the top-seeded Tigers failed to advance to the final meet of 2025.

Between overcoming the semifinals hurdles themselves and seeing LSU ousted — arguably Oklahoma's biggest competition entering the weekend — the Sooners were able to breathe easier and enjoy their last competition of the season.

"After advancing, and we got to today, we were free," said senior Audrey Davis. "We had no weight on our shoulders. We were free to do our best gymnastics."

That freedom had the Sooners leading the charge, finishing their first rotation on beam tied with eventual runners-up UCLA before taking full control of the meet — Oklahoma grabbed a second-rotation lead on the floor and never relinquished it.

As for the rest of the field, Missouri earned a program-record third-place finish in their first-ever NCAA final, while nine-time champions Utah closed their season in fourth.

For Oklahoma senior Jordan Bowers, the final weekend of her collegiate career was one for the books.

In addition to the team title, Bowers won the individual all-around competition during Thursday's semifinals — a day that also crowned LSU’s Kailin Chio (vault), Missouri’s Helen Hu (beam), and UCLA's Jordan Chiles (uneven bars) and Brooklyn Moors (floor) as national apparatus champions.

"Just truly a fairytale ending," Bowers said on the ABC broadcast. "I'm so freaking proud of this team, and I'm so proud to be a Sooner."

Stanford shattered the NCAA softball attendance record this weekend, welcoming 13,207 fans inside the university’s football stadium for Saturday's "Big Swing"  game against Cal.

In the most-attended non-football contest in Stanford Athletics' history, the Cardinal softball crowd surpassed the sport's previous attendance record of 12,566, set on the first day of the 2024 Women's College World Series (WCWS) in Oklahoma City.

The history-making game also blew past the NCAA softball regular-season record of 9,259 fans, a feat reached less than two weeks ago when reigning champions Oklahoma defeated local rivals Oklahoma State on April 9th.

"It was kind of like a mini College World Series experience," Stanford junior outfielder Kyra Chan said after the game.

Despite dropping the record-breaking matchup 10-8 to their new ACC rivals, No. 16 Stanford ultimately secured the three-game series against the Golden Bears with wins on Thursday and Friday.

Friday's 9-3 victory was particularly impactful, clinching the Cardinal a spot in their first-ever ACC championship tournament next month — the first postseason stop as Stanford hunts a third-straight appearance in the WCWS semifinals.

Stanford softball fuels argument for larger women's sports venues

Softball isn't the only sport leading the recent surge in record-breaking NCAA women's sports crowds.

After shifting a volleyball match into its football stadium in August 2023, Nebraska welcomed not just the sport's biggest crowd, but the largest to ever attend any women's sporting event in the US.

Shortly thereafter, Iowa's "Crossover at Kinnick" blasted through the NCAA women's basketball attendance mark by moving an exhibition game featuring the Caitlin Clark-led Hawkeyes into the university's football venue.

Though the move to massive football stadiums was intentional to snag both Nebraska's and Iowa's respective records, Stanford's venue shift was not initially an attendance-hunting move.

The Cardinal's entire 2025 softball season is being played on the gridiron as the team's new $50 million stadium and state-of-the-art training facility is under construction.

Taking advantage of that added capacity was a no-brainer, with Stanford specifically branding and marketing their rivalry "Big Swing" game to capitalize on their temporary digs — and to continue making the overall case for expanding women's sports' venues.

"I think that you see a consistent theme that there aren't big enough venues for women's sports to be able to draw the fans that they can draw," Stanford softball head coach Jessica Allister pointed out.

"Hopefully, a lot of people who showed up to Stanford for the first time to watch a softball game will come back and see us in our beautiful stadium."

The Washington Spirit scored another unlikely victory on Saturday, snapping the Orlando Pride's 22-game home unbeaten streak with a narrow 1-0 win — fueled by newly signed Nigerian striker Gift Monday's debut NWSL goal.

"We knew it was going to be a fight," Spirit goalkeeper Aubrey Kingsbury said after the game. "We know they're physical, so we came [and] we matched that."

Washington continues to eke out wins despite a depleted roster, with a full 11 players unavailable for Saturday’s 2024 NWSL championship rematch due to injury.

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At the top of that injury list is star forward Trinity Rodman, with the 22-year-old's agent telling The Washington Post that she's "taking time away from team activities" to meet with a club doctor in London about her lingering back issues.

Other noteworthy absences to the Spirit's current lineup include 2024 NWSL Rookie and Midfielder of the Year Croix Bethune (hip), defensive midfielder Hal Hershfelt (ankle), veteran defender Casey Krueger (knee), and French forward Ouleye Sarr (SEI – back).

Washington, however, continues finding ways to win, with the Spirit sitting third in the league standings, where they're tied with second-place Orlando on points.

That said, despite flipping the script against the reigning champs, the Spirit's roster woes — and, in particular, Rodman’s uncertain timeline — casts a shadow over the club's 2025 redemption tour.

Kansas City rises atop the NWSL

Also benefitting from the Spirit's win was the Kansas City Current, who used both Washington's victory and their own comfortable 2-0 result against the 10th-place Houston Dash on Saturday to leapfrog the Pride and claim first place on the NWSL table.

With five wins in as many matchdays, the Current are now the league's only undefeated team remaining this season.

After a red-hot start to the 2025 NWSL season, Angel City saw their unbeaten streak squashed by a Gotham side that defeated the LA club 4-0 on Friday.

Failing to register a single shot on target against the NJ/NY club, ACFC's loss dropped their goal differential to -1, dropping the team to fifth on the NWSL table despite sitting tied with the now fourth-place Gotham on points.

Angel City's unexpected moonshot in the season's first four matchdays is still a strong sign for the 2022 expansion club, but Friday’s stumble underlines just how much more progress they’ll look to make under incoming manager Alexander Straus.

"We have a really young squad right now," said Angel City captain Sarah Gorden following the game. "And we just played a really experienced team. This is part of the process, and it's part of a long season."

Gotham snags momentum with second major 2025 win

Bolstered by star forward Midge Purce's return — not to mention a brace from striker Esther — Saturday's win returned 2024 NWSL semifinalist Gotham to the league's upper echelon following an offseason roster overhaul and a mediocre 2025 season start.

Along with a victory over North Carolina last week, the NJ/NY club now holds significant season momentum with their two straight statement wins.

"We've been working very hard in training, and it's showing in the matches," said Esther. "Everyone is giving their all, and we're really united as a group."

Ultimately, while Angel City’s growing pains were perhaps inevitable, Gotham’s sudden surge after a slow start is shaking up the NWSL standings.