When it comes to women’s lacrosse, Michele DeJuliis has seen it all. 

An All-American at Penn State, she helped the US women’s national lacrosse team win gold at the 2009 Women’s Lacrosse World Cup, having been a part of the program since 1994. A 2013 inductee to the US National Lacrosse Hall of Fame, she served as the commissioner of the United Women’s Lacrosse League before founding and guiding the Women’s Professional Lacrosse League, which had just signed a major sponsorship deal with Nike before it was forced to fold in 2020 due to COVID-19. 

After decades of fighting for the future of her sport, watching the WPLL fold was hard and emotional for DeJuliis. But after talking with Jon Patricof and Jonathan Soros, the Co-Founders of Athletes Unlimited, DeJuliis felt confident in the direction of professional women’s lacrosse. 

As one door closed, another opened, with DeJuliis immediately pivoting to partner with the upstart league. 

“As emotional as it was for me, it was the right decision for the women that play our game,” she says. “Knowing that Jon and Jonathan have a serious passion for giving women’s sports the opportunity to be in the spotlight.

“They don’t leave a stone unturned.”

DeJuliis’ drive to grow the game of lacrosse is bone-deep. It’s what first inspired her to start Ultimate Goal Lacrosse 20 years ago. It’s what allowed her to persevere through the ups and downs and arrive at her current role as Senior Director at Athletes Unlimited. And it’s what helps her to know that Athletes Unlimited has the power to grow the sport.

Having led Ultimate Goal Lacrosse for so long, she knows not only the value of developing kids early, but also for those kids to see their sport on TV.

“It’s all the opportunities that we would have wanted in the WPLL and [Patricof and Soros] having the resources to do it,” she says. “To have our sport, as long as the major impact people in our sport have been trying for years, especially at the collegiate level to get our sport on TV. And to have that now?”

DeJuliis knows that visibility matters. And with Athletes Unlimited games airing on CBS Sports Network and FS1, as well as being streamed on Facebook and YouTube, the sport of women’s lacrosse has never had so much concentrated exposure. 

“What I love about it is that we’re able to be in so many homes across the U.S. Hopefully those people are sports freaks, or just love to watch whatever sport they can on TV, and they’re catching our games.”

Team @kwooood and Team @haleywarden25 brought us an entertaining battle to the first sudden-victory overtime in Athletes Unlimited history‼️

Watch all the highlights that led to @unkentrolable's overtime GOAL ⤵️#BeUnlimited pic.twitter.com/tTL57ZC46P

— Athletes Unlimited (@AUProSports) August 4, 2021

DeJuliis credits the people within the organization for having the vision and teamwork needed to bring lacrosse to the next level. 

“It takes a team and everybody within the AU community is all in, nobody has egos,” she says. “This is about getting a job done. Everybody is working so hard to make sure that these women have a great experience.”

Part of creating that experience has meant making the game faster. 

The Athletes Unlimited shot clock is 60 seconds, compared to the NCAA’s 90. The field is shorter and skinnier, only 95 yards by 60 yards as compared to the NCAA’s 120 yards by 75 yards. The rosters are also smaller, something that Athletes Unlimited says attracts “complete athletes” who are capable of playing both ends of the field.

These changes weren’t just made to speed the game up. The smaller rosters are also part of a larger campaign to make lacrosse more accessible and increase the chances of the sport’s inclusion at the 2028 Olympics in Los Angeles.

The sport’s Olympic goal took a monumental step forward on July 20, when the International Olympic Committee voted to grant World Lacrosse, the international federation for lacrosse, full recognition.

The decision was exciting, if not surprising for DeJuliis. 

“I think it will happen,” she says. “It’s just a matter of time. You just have to remain hopeful and do whatever you can to support the Olympic dream.”

While Athletes Unlimited’s first priority is developing a sustainable professional league, those within the organization understand that they’re fighting for the future of the sport as a whole, and that Olympic inclusion would be downright game-changing. 

For DeJuliis, the best thing AU can do is showcase the sport at its best. 

“I hope that the Olympics, anybody that’s involved in that committee, can see what we’ve got displayed here and say, ‘this is something that we gotta have’,” she continued.

Adjusting the field and roster sizes may have been difficult for athletes and organizers, but it, too, will help in getting lacrosse to LA.

In order for a sport to be included in the Olympics, it needs to have international participation from at least 40 countries on three different continents. Having smaller roster sizes makes it easier to get more countries on board. The fewer people per team, the more affordable it is for countries to sponsor and train.

“There’s so much opportunity,” DeJuliis says. “Anybody that can now dedicate time and money, the sizing of this it’s just more manageable.

“I can only imagine that countries that start picking it up, we’ll see a huge jump in their growth… [and] their ability to actually perform and be competitive in World Lacrosse.”

At the last Women’s Lacrosse World Championships in 2019, 22 countries participated. Nine of them were new to the tournament. But even during a COVID year, World Lacrosse has only continued to grow, as was made evident by the IOC’s recognition. 

“I think [World Lacrosse] has made tremendous progress from where we were two years ago to now, having that recognition is unbelievable,” she says.

Even with all of the Olympics discussion, the scheduling of the Athletes Unlimited to coincide with the Tokyo Olympics was purely coincidence. Ultimately, it was what worked for some of the players to be able to compete while also focusing on the World Cup or coaching collegiately. 

At the same time, as people are plugged into a summer of sports, Athletes Unlimited gives fans a reason to keep the TV on, during and even after the Olympics conclude. 

“I think that with all that goes on in our world, especially with all of the things everybody’s been through, this is something that people need,” she says. “It’s just another opportunity to see another cool sport that is being showcased.

“Hopefully they flip on a channel and they watch for 10 seconds and they’re like, ‘I gotta keep watching’.”

Watch now, watch next year, and there’s a good chance you’ll be watching in 2028 as well.

Editor’s note: Athletes Unlimited is a sponsor of Just Women’s Sports.

Gotham and Dove are teaming up, with the 2023 NWSL champs signing a record-setting multi-year kit partnership with the beauty brand on Thursday.

As Dove's first major investment in a women's sports team, the move also ranks as the highest-ever back-of-jersey sponsorship deal in NWSL history.

While Gotham did not provide specific numbers, the contract surpasses Bay FC's then-record $500,000 deal with private equity giant Sixth Street.

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Dove joins Gotham in fight to keep girls in sports

The partnership is a part of Gotham's "Keep Her in the Game" initiative, a community effort launched last August to help adolescent girls stay in sports. Dove will serve as the program's presenting sponsor.

"Dove is the ultimate leader in female strength and empowerment, and we could not be prouder to partner with the brand in a number of impactful ways," Gotham FC chief business officer Ryan Dillon said in the team's release. "We are excited to team up with Dove to create key pathways for young female athletes to stay in sports, develop confidence, and become strong future leaders."

"The partnership is taking effect at a crucial time when supporting girls in sports has never been more important."

With girls twice as likely as boys to abandon sports by age 14, "Keep Her in the Game" aims to bolster young athletes' resilience and amplify the joy and connection that happens on and off the playing field.

After impacting 30 local New Jersey and New York youth clubs and more than 500 players in 2024, the initiative is aiming to double its reach in 2025. It will also pass the proverbial mic to the young athletes themselves by creating a Youth Leadership Council.

"The data is clear: Sports build confidence, leadership skills and resilience in young women, benefiting them for years to come," stated Laura DiMiceli, the head of personal care sports marketing for Dove's parent company, Unilever North America. "Dove is committed to supporting 'Keep Her in the Game' as part of our overall mission to help young girls pursue sports and keep playing the games they love."

Unrivaled 3×3 Basketball will crown its first-ever 1v1 tournament champion on Friday night, when all four semifinalists take the court with a $200,000 grand prize on the line.

Vinyl guard Arike Ogunbowale will kick off the semis against Mist forward Aaliyah Edwards, before Unrivaled co-founder and Lunar Owls forward Napheesa Collier faces Rose forward Azurá Stevens. The victors will immediately advance to the night's best-of-three final series.

Notably, Friday's set puts alma mater pride on center court. A trio of UConn alums in Collier, Stevens, and Edwards will all clock in, while Ogunbowale reps Notre Dame — one of just three teams to beat the Huskies this NCAA season.

Along with those priceless bragging rights, the semifinalists are battling for a six-figure payday, though none will leave empty-handed. Each are guaranteed at least $25,000, with $50,000 on deck for the tournament's runner-up.

The players' Unrivaled teammates will also be watching with interest, as the winner's entire 3×3 team will snag $10,000 each.

Though 1v1 can feel like a schoolyard version of basketball, with this much money involved, expect the competition to rise miles above playground tussles.

Endurance could decide Unrivaled 1v1 tournament champion

Friday's format is in part a test of stamina, as players stare down a grueling schedule where the eventual winner must play either three or four 1v1 games in a single night.

To that end, Collier's elite conditioning could make her the favorite, if she can outlast Stevens in the pair's semifinal.

"Her motor is unmatched," Stevens said of Collier's endurance, a key factor in her success so far. "I try to conserve some energy in between possessions, especially when the games get really tiring."

Motors aside, Friday's title will boil down to fundamentals — and which athlete best leverages their personal skillset.

"I have to use my size and stick to my strengths," said Edwards. "It’s about imposing my will and getting the job done."

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How to watch the Unrivaled 1v1 tournament finals

The inaugural Unrivaled 1v1 tournament concludes on Friday. Live coverage begins at 7:30 PM ET on TNT.

The last perfect DI basketball season has officially fallen, as USC phenom JuJu Watkins put up a historic performance to lead the No. 6 Trojans to a 71-60 win over then-undefeated No. 1 UCLA on Thursday.

Watkins finished the night with 38 points, 11 rebounds, five assists, and eight blocks, becoming the first DI player to register an overall stat-line so robust in 20 years.

"It took everything. It's been a rough couple weeks for me," Watkins said after the game, referencing uncharacteristic performances leading up to Thursday's rivalry matchup. "To be able to kind of snap back into it and get into my rhythm here at Galen versus UCLA, it's really all I could ask for."

"I'm really just like a kid out there and living out my dream."

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Throughout the back-and-forth battle, Watkins's consistency made all the difference. She scored every one of USC's 14 second-quarter points, and helped lead a monster fourth quarter in which the Trojans slammed the door by outscoring the Bruins 24-8.

"I didn't teach JuJu any of that," commented USC head coach Lindsay Gottlieb after the game. "[I] just try to put her in situations to be her best self, and she does most of that work. What I was so impressed with tonight, obviously, was just the mentality she came out with."

With the marquee win, USC now sits firmly atop the Big Ten. That said, UCLA will have a chance to avenge the loss in the pair's March 1st rematch, when that final regular-season game could decide the conference title.

Until then, the Trojans will be riding high on their Thursday night dominance.

"We'll never forget this night," Gottlieb said. "It's as good as anything I've ever seen."

How to watch Top 10 NCAA basketball this weekend

With no undefeated teams left in DI basketball, Watkins's performance has put the field on notice to not make any assumptions about who might end up on top.

While Sunday will see USC roll against unranked Washington and UCLA try to bounce back against No. 22 Michigan State, the NCAA slate will also serve up two huge Top 10 matchups.

First, No. 7 UConn will take their final major regular-season test when they visit No. 4 South Carolina at 1 PM ET, when Paige Bueckers and the Huskies will aim to pull off a similarly impressive USC-inspired upset.

Then at 3 PM ET, No. 5 LSU heads to No. 3 Texas, where the Tigers will hunt their first win over the Longhorns in more than 22 years.

Both elite meetings are set to air live on ABC.

The brand-new professional Women's Lacrosse League (WLL) made its official debut this week just outside of Washington, DC, where its first-ever game saw the New York Charging take down the Maryland Charm 14-13 in the WLL Championship Series.

After the inaugural Tuesday result, the action continued on Wednesday, when the California Palms opened their WLL account by getting the better of the Boston Guard in a tight 16-15 matchup.

Founded and run by the Premier Lacrosse League, the WLL fosters top-level competition as the sport gears up for its 2028 Olympic return.

The four-team WLL Championship Series follows an Olympic-style "sixes" format. Unlike traditional lacrosse, which uses a larger pitch and 10 athletes per team, sixes employs a condensed field with six players per side.

In the Championship Series, teams are first competing in three round-robin games to determine semifinal seedings. The tournament will culminate with the knockout semifinal and final rounds on Sunday and Monday, respectively.

WLL looks to level up lacrosse ahead of 2028 Olympics

Despite the competition's quick turnaround, the WLL represents a growing professionalization movement in women's lacrosse — with all involved betting big on the sport's Olympic success in LA.

When lacrosse steps back onto the Olympic stage in 2028, it will have been 80 years since its last 1948 outing — and even then, it was merely a demonstration event. The last time the sport earned medals was in 1908.

Furthermore, the sport's entire Olympic history rests in the men's game — 2028 will see women take the Olympic lacrosse pitch for the first time ever.

"We are honored to be a part of the WLL, and we couldn't be more excited to bring this game to the fans in new ways than ever before," said Boston Guard star Charlotte North in a league statement.

"We firmly believe that this is the beginning of what will be a monumental movement in the game of professional women's lacrosse, and for female athletes around the globe.... It's our time."

How to watch the WLL Championship Series

The tournament's round-robin play continues with the Maryland Charm facing off against the Boston guard at 9 PM ET on Thursday, before the California Palms contend with the New York Charging at 6 PM ET on Friday.

All WLL Championship Series games will stream live on ESPN+, with Sunday's and Monday's knockout rounds airing live on ESPN2.