UEFA Women's Euro 2025 made a splash across the pond, drawing an average of 458,000 US viewers per match across FOX platforms to mark a 97% viewership increase over the 2022 edition — making this year's tournament the most-watched English-language Women's Euro on record.
Building off the 2025 competition's previously reported record-breaking numbers, Sunday's grand finale between defending champs England and 2023 World Cup winners Spain averaged 1.35 million US viewers — a 53% increase in viewership over the last Women's Euro championship match.
Even more, the broadcast ultimately peaked at 1.92 million fans tuning in, making it the most-watched English-language Women's Euro Final on record.
The historic viewership is a major win for broadcaster FOX, who secured the women's tournament's first-ever US media deal back in May.
Initially committing to live coverage of 20 of the tournament's matches, record returns motivated the broadcast giant to quickly pivot and air all 31 matches live as part of its FOX Sports Summer of Soccer campaign.
"More and more people are tuning in to watch soccer in the US," FOX Sports commentator and UWSNT vet Carli Lloyd told The Athletic. "There's just been an incredible amount of soccer on display, which has been fantastic for the sport."