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Interview: Chris Plonsky Discusses Texas’ Plan For Bringing Sports Back

University of Texas women’s Athletic Director Chris Plonsky talks about Texas’ reasons for staying with the Big 12 athletic conference with 10 teams after last week’s departure of Nebraska and Colorado to the PAC-10. (Photo by Robert Daemmrich Photography Inc/Corbis via Getty Images)

Chris Plonsky is the Chief of Staff and Executive Senior Associate Athletics Director at the University of Texas. She previously served as the Women’s AD at Texas, and has worked in college athletics for over 40 years. Below, she spoke with Just Women’s Sports about how UT is working to come back, the importance of reviving college football, and what comes next. 

What is Texas’ plan for reopening? And how has the university handled going virtual? 

We’re hoping to bring back some of our athletes by July 1st. That is the plan, but it could change. We’ve been in online learning for a while now, like most campuses, and it has been a difficult adjustment. Texas is not one of those campuses that had a massive online course offering beforehand. We’re a real big, touchy-feely campus. I hate to say that, but we really are. The humanities and the personal presentation part of teaching here has been at the heart of our institution forever. I think it’s why our education is so good.

Kids are now digital natives so they’ve really managed it well. From a sports perspective, it’s been devastating mentally because it was so sudden. I think kids are more resilient than us old people, but our coaches, they’re almost stir-crazy. We have a coaches’ Zoom meeting once a week and they’re so pent up right now. They want to be able to do more. We hope there’s a way that some sort of normalcy can be approached. But it’s certainly going to be in waves because as we know, even with little baby openings, we’re not ready yet, and we won’t be for a while.

The state is starting to reopen. What are some of the sanitation measures that have been put in place? 

Starting on Monday, there were 30 essential football-related staff employees who were permitted to go back to work. At the front of our North End Zone, we have a screening station, and employees had to pre-submit a questionnaire. Do you have any symptoms? Have you been in contact? There’s temperature-taking, boom, right there done by two sports medicine personnel. You get a wristband if you pass muster, and then you go to your socially distanced area. You have to wear a mask. And it’s very likely when we have student athletes back, they’re going to probably have to wear a mask to work out.

So much of the national conversation revolves around whether football can come back. Could you explain why that sport is so important to the bigger picture? 

The economic driver for those of us in the Power Five conferences is football, and the donations, ticket purchases and television that are tied to football. Right now, we’re slashing budgets just like the other schools you read about. We haven’t spent much at all. We’ve turned off the spigots, except what we need to keep our kids on scholarship and people on payroll and services through remote means.

But we literally have to have that sustaining economic engine of football in some form. Even if it’s football with limited fans, or football on television only — can you imagine the TV ratings? We saw that the WNBA and the NFL virtual draft ratings were some of the highest ever. So we’re hoping and crossing our fingers.

If you sat in our coaches’ Zoom meeting with us Wednesday morning, you would have seen every coach from golf to volleyball to softball to baseball just saying, “We understand it. You guys have to prepare first to see if the football staff and students can return in graduated ways, at whatever time frame the leadership of local agencies, health agencies, and our conference set.” Because if we can keep people healthy, socially distanced with hygiene and sanitation practices in place, and if we can keep the football team healthy in whatever six week period they say they need to train before a season starts, then we will have a blueprint for the other sports. That’s sort of the Texas plan right now, if you will.

So if some type of adjusted football season happens, let’s say no fans, but broadcast money is there, do you guys think that’s enough to support the rest of the programs for the year?

It would be enough if we have some football, but it’s certainly going to be adjusted. Our non-conference schedules are likely to be continually adjusted as we lead towards September. Sports whose competitive seasons are in the spring but do a lot in the fall might have to sacrifice a squeeze in the fall in order to have their spring season. We’re already having schools call us to say they can’t travel to Austin in the fall. As we go forward, there might be a surprise a day.

We can regionalize. We’re lucky, because we’re in Texas, so most of our conference opponents are nearby. The beauty of conferences is you might keep your regular season schedule. It just might need to be compressed to save money. But being in a geographically proximate, busable location, as Texas is, could be really helpful in this COVID environment.

This is where you really find out about your culture and your fabric. You’ve got to plan for every extreme. We’re going to prepare for all possibilities, but we need to stay positive.

How would you describe the overall outlook of your group given the uncertainty surrounding the situation? 

I think there’s a fighter’s spirit in all of us that are involved in athletics. We’ve all learned to deal with adversity, because that’s what sports are about. We love to learn. We love to compete. And when you lose, you learn from losses and you recover to try to get ready for the next win. You know there’s going to be another opportunity. So trying to get this done and achieve in some fashion is where we’re going to start. And then we’ll face whatever comes to us and we’ll be ready for that.

At the heart of all of this is who we’re serving. We desperately want to give our student athletes, both men and women, the opportunity to represent our school and to compete. And to do anything less than that, it would be heart-wrenching for us and them.

At some point our national health experts are going to get their arms around this and they already are making incredible progress. The question is when and how. The tough part of this will be keeping ourselves self-sustaining. If certain avenues of revenue do not appear, the next natural thing will occur. And that I think is very applicable to what all athletic departments are going through right now. It’s collaborative, it’s transparent, it’s good communication, but it’s also very hopeful. And I think what we can count on is that we’ve got really creative, incredibly intense competitive minds here that care about young people.

Portland Thorns Ink NWSL-Record Sponsorship Deal with Ring

The Portland Thorns inked a multiyear sponsorship deal with home security company Ring this week, marking the most lucrative jersey partnership in NWSL history.

While exact terms were not disclosed, sources confirm that the sum surpasses Bay FC's $2.6 million per-year contract with Sutton Health, as well as Gotham FC's similarly undisclosed Dove sponsorship, reported as a league record last week.

"Working with Ring goes beyond logo placement— it's about deepening our connection with fans and enhancing their experience," said Lisa Bhathal Merage, governor of Portland Thorns and Portland WNBA, in a team release.

"Ring's vision aligns perfectly with our mission to bring fans closer to the team and the game. This collaboration provides unprecedented access and strengthens the bond between our players, fans, and city while continually elevating the fan experience.”

In addition to jersey placement, Amazon-owned Ring will also feature on Portland's cold-weather jackets and media backdrops. Ring also plans to engage in several community initiatives.

Emily Sonnett shows off the new Dove sponsorship above her last name on her Gotham jersey.
Dove's partnership with Gotham is the brand's first major investment in a women's sports team. (Gotham FC)

Brand partnership deals surge in value across the NWSL

NWSL branding deals are skyrocketing in value, with Gotham FC announcing the a then-record back-of-jersey deal in league history with Dove just last week.

Angel City broke the previous front-of-jersey value record in 2022, as their partnership with DoorDash reportedly brought in over $10 million over the course of a five-year deal.

The race to the top doesn’t stop on the field, as brands increasingly buy into the vision of women’s sports with evaluations skyrocketing and visibility higher than ever.

WNBA Standout Monica Wright Rogers Named First GM of Toronto Tempo

Teresa Resch, President, Tempo Basketball Club introduces Monica Wright Rogers as GM of WNBA team Toronto Tempo.
Monica Wright Rogers (L) will serve as incoming WNBA franchise Toronto Tempo’s GM. (R.J. Johnston/Toronto Star via Getty Images)

The WNBA’s 14th franchise is gearing up for its 2026 debut, with the Toronto Tempo introducing former WNBA and NCAA star Monica Wright Rogers as their inaugural general manager on Thursday.

A two-time WNBA champion with the Minnesota Lynx and three-time collegiate All-American at Virginia, Wright Rogers’s resume lists coaching and front office stints at both the college and pro level. She most recently served as the Phoenix Mercury’s assistant general manager.

“The unique combination of experience that Monica will bring to this team is incredible. She’s a proven champion who understands the game from so many different perspectives,” said Toronto Tempo president Teresa Resch in a team release.

“And she’s so much more than the collection of her experiences. Monica is an incredible relationship-builder with a sharp eye for talent who embodies everything we want the Toronto Tempo to stand for: she’s warm, welcoming, smart, driven and fiercely competitive. We couldn’t be more thrilled to have her on board.”

A sold-out crowd of more than 19,000 WNBA fans packed Scotiabank Arena for a 2024 WNBA preseason game in Toronto.
A sold-out crowd of more than 19,000 fans packed Scotiabank Arena in Toronto for a 2024 WNBA preseason game . (Jordan Jones/NBAE via Getty Images)

Wright Rogers adds WNBA experience to Toronto expansion team

The WNBA announced its first-ever expansion into Canada in May 2024.

An investment group led by Toronto billionaire Larry Tanenbaum and his Kilmer Sports Ventures filed the WNBA expansion bid. Tanenbaum also chairs Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs, Raptors, Toronto FC, Argos, and Marlies.

Tanenbaum originally explored an expansion team via MLSE, but was turned down by other members of the board. 

Wright Rogers will lead basketball operations for the Tempo, including hiring a head coach and building out the inaugural roster.

“The excitement about this team, and around women's sports in general in Canada right now is palpable,” Wright Rogers said. “To have the opportunity to play such a key role in building this team in this country at this moment is an honour”

“Sports fans around the world should keep an eye on us,” she added.

Unrivaled Teams Enter the Playoff Race as Postseason Basketball Looms

Chelsea Gray #12 of Rose dribbles the ball against Rickea Jackson #5 of the Mist during an Unrivaled 3x3 Basketball game.
The Unrivaled postseason tips off on March 16th. (Rich Storry/Getty Images)

Unrivaled 3×3 Basketball tips off another round of doubleheaders tonight, as the offseason league paves a path toward its first-ever postseason with an Unrivaled playoffs push.

Unrivaled is entering its fifth week of play, with three weeks remaining in the regular season. And as just four of the league’s six teams will advance to the March 16th Unrivaled playoffs, notching late wins could make all the difference for squads shooting for a postseason boost.

After slow starts, the Mist and Phantom BC currently sit one game beneath playoffs contention — but they’ll both have an opportunity to make up ground this weekend.

In the event of any final regular-season ties, Unrivaled will subsequently determine playoff seeding first by head-to-head records, followed by point differentials.

Lunar Owls forward Napheesa Collier dribbles the ball during an Unrivaled game.
Unrivaled co-founder Napheesa Collier won the in-season 1v1 contest. (Carmen Mandato/Getty Images)

Offseason league announces end-of-season awards

The league also announced plans for its end-of-season awards, which will include MVP, Defensive Player of the Year, Coach of the Year, and both first and second-team honors.

A combination of media, Unrivaled coaches and players, and a fan vote will decide the winners.

Voters can now nominate three Unrivaled MVPs online, ranking them in order of preference. Voting closes on Tuesday, March 11th at 3 PM ET, with the winners announced shortly thereafter.

Mist BC's Aaliyah Edwards looks on during an Unrivaled 3x3 basketball game.
The Mist are tied for last place in the Unrivaled standings. (Rich Storry/Getty Images)

How to watch Unrivaled 3×3 playoffs push this Weekend

The Mist take on fourth-place Vinyl BC tonight at 8:15 PM ET, live on TNT, before Phantom BC squares off against Vinyl BC on Saturday at 7 PM ET, with live coverage on TruTV.

Macario, Sentnor Impress in USWNT SheBelieves Cup Win Over Colombia

USWNT teammates celebrate Ally Sentnor's first international goal during Thursday's match.
The USWNT topped Colombia 2-0 in Thursday night’s 2025 SheBelieves Cup opener. (Omar Vega/Getty Images)

The USWNT hit the ground running on Thursday, taking down Colombia 2-0 to kick off the 2025 SheBelieves Cup with a bang.

Catarina Macario opened the scoring in the 33rd minute with her first international goal in almost three years, before 21-year-old Ally Sentnor put the game out of reach at the 60-minute mark with her first-ever international tally.

"Everybody is super happy, super proud, and I'm sure everybody back at Chelsea is too," US head coach Emma Hayes said of Macario’s strike, as the forward continues her long return from injury.

USWNT rookies show out

Hayes’s decision to feature less experienced players in the match paid off, with the winning side bolstered by numerous first caps, starts, and a screamer of a goal for the world No. 1 team.

In just her third cap and first start for the senior national team, Sentnor's efforts earned her praise from Hayes, who called the young attacker's performance "tenacious on both sides of the wall."

Also excelling in her first USWNT start was 17-year-old Lily Yohannes, who lofted the ball forward in pursuit of Macario’s opening goal and stood out as the most creative passer within a US midfield that completed over 500 passes.

"She's really switched on and someone who understands the importance of doing everything for the team and for that I really admire her," Hayes said after the match.

Hayes also continued her efforts to mint new USWNT players with a trio of first caps in Thursday's match. While forward Michelle Cooper and defender Gisele Thompson snagged their first USWNT minutes as late substitutes, center-back Tara McKeown grabbed a starting spot, then capitalized on the opportunity by registering an assist to set up Sentnor's jaw-dropping goal.

Hayes has emphasized the need for the USWNT to develop its future, but Thursday’s performance showed that the future might be closer than originally expected — especially considering the big names missing from this window’s USWNT roster.

USWNT defender Emily Sonnett is honored for her 100 caps during a pre-match ceremony on Thursday.
Sonnett is the only USWNT athlete to play in all 10 SheBelieves Cups. (Omar Vega/Getty Images)

Sonnett celebrates 100th USWNT cap

Alongside all the noteworthy firsts, the USWNT also had the chance to celebrate its veteran leadership on Thursday.

Prior to the match, the team honored Emily Sonnett for her 100th cap before the versatile defender captained the squad as a starting center-back on the night.

Notably, Sonnett's USWNT tenure includes competing in all 10 iterations of the SheBelieves Cup — more than any other player.

Australia's Alanna Kennedy reacts to losing the final 2024 Olympics group stage match to the USWNT.
he USWNT last faced Australia at the 2024 Paris Olympics. (Brad Smith/ISI/Getty Images).

USWNT to face Australia in second SheBelieves match

Now sitting in second in the SheBelieves Cup standings, the USWNT trails only Japan due to goal differential after the Nadeshiko toppled Australia 4-0 on Thursday afternoon.

The struggling Matildas, who failed to register a single shot on goal against Japan, must now face the seven-time SheBelieves champion USWNT in Arizona on Sunday — a team Australia has only defeated once in the pair's 35 all-time meetings.

The last time the teams met, the US defeated the Matildas 2-1 in the final group stage match of the 2024 Olympics to advance to the quarterfinals.

This time out, expect heavy roster rotation from Hayes's squad as players look to stay healthy for their club seasons, with some still ramping up to full fitness before the 2025 NWSL season.

How to watch the USWNT vs. Australia in the SheBelieves Cup

The USWNT kicks off against Australia in the 2025 SheBelieves Cup at 5 PM ET on Sunday, with live coverage on TBSMax, and Peacock.

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