Nora Dunnan is a co-founder and Chief Operating Officer of Five Iron Golf, an indoor golf facility headquartered in New York City that’s on a mission to grow the game and make a previously inaccessible sport available for all. In a handful of years, Five Iron has grown to three locations in NYC and expanded to cities including Baltimore, Chicago, and Philadelphia, with spaces opening in Las Vegas, Pittsburgh, and Washington D.C. Dunnan sat down with JWS to talk about Five Iron’s efforts to open up the game and life as a female entrepreneur shaking things up in a male-dominated terrain.  

What is Five Iron Golf? 

Five Iron is an indoor golf center started in Manhattan in 2017. We have golf simulators that you can come in and practice on so you can get better at golf, improve your game, learn the game. It could be a group of friends coming in to hang out and play socially. We have golf pros who give lessons, we do leagues, we do events both corporate and private, we do kids programming and then we have a full bar, a full menu so you can eat and drink and play golf all at the same time.

We pride ourselves on being very different from standard golf. If you come inside you’ll notice right away we do not look like a country club. We have a very urban feel, a modern feel, we have neon graffiti murals on the wall. Our staff is wearing t-shirts and we try to be a really welcoming and inclusive place. We know golf can be an intimidating sport and we don’t think Five Iron is an intimidating place at all. So if you’re a brand new golfer or an experienced golfer, you know everybody can come into Five Iron and get something out of it.

So how did this all start? Where did the idea come from? How did you get involved?

So there are four of us who co-founded it back in 2017. We opened in 2017, but we started working on it in 2015. Jared, our CEO, used to take golf lessons from Mike who is one of our other founders at another small indoor place in Manhattan, and the two of them always talked about how if they built a bigger place that was open and had event space and games like pool and ping-pong and TVs and music, good food and drinks that a lot of people would show up. After just talking about it for a while, and really wanting to turn it into a reality, they brought me on board.

I knew Jared previously, not from work, just personally, and they brought me on board to sort of figure out if it would be possible and to do some research. After a couple of years of seeing over 70 pieces of real estate in Manhattan, we landed on our Flatiron location and the rest is history.

So Five Iron starts, you’re breaking into this brand new industry, you’re doing a project you couldn’t have imagined beforehand. What kind of challenges did you face as an entrepreneur and especially as a young woman starting a business in a male dominated sport?

There were a lot of logistical challenges to opening a business that no one really prepares you for. So things like codes and building inspections and getting different licenses. That was definitely something that was new for all of us, it’s almost like you don’t know what you don’t know. Obviously we learned and we figured it out, but there were definitely some scary moments along the way where we kind of wondered ‘what did we get ourselves into.’

In terms of being a female in the golf world, it’s been interesting. Honestly, a lot of times in the very beginning, people didn’t necessarily realize what role I played at the company and sometimes we’d be out and about and they’d always want to talk to the men. I know this has happened to a couple of women who have worked there. They just kind of assume that the men are in charge or that the women don’t know as much about golf.

It’s definitely a male dominated sport and I don’t think people always assumed when they met me that I was one of the co-founders. But at the end of the day, once I get into a conversation with people, they realize I know what I’m talking about.

Have you come into any challenges with people in the space, competitors who are trying to do something similar, but are a bit more traditional and maybe thinking ‘who are these new kids on the block?’

Yea there is some competition out there that wants to stay exclusive. You have to be a member, there’s an initiation fee, and we just don’t want that. We actually got advice from somebody who ran a private indoor facility in the city within the first week we opened saying we were doing it wrong because golf is not for everybody, golf is only for people who can afford it. To which we said no, we want to make it affordable and open to everybody. And that is a big part of how our mission has prevailed.

That’s not to say that those places won’t succeed, but we strongly believe that it can be for everybody based on the clientele that we have. We still have people who come in who belong to some of the most private clubs in the country, but they love coming into Five Iron because it just has a great atmosphere with great service. We’ve proven that golf does not have to be a members only sport.

That leads me to my next question, one of the mottos of Five Iron is ‘grow the game,’ what does that mean to you, to grow the game?

To us, what’s really important is getting more people exposed to Five Iron and to golf. Like I said, golf can be intimidating and golf can be a sport where people think that if they didn’t grow up belonging to a country club or something like that, they can’t play. So one of our big initiatives is to prove them wrong by showing how much fun they can have at Five Iron.

One group that for sure is underserved is women, and we’ve done a lot to get more women in. We do ladies clinics, we have partnerships with a variety of women’s golf groups, we’ll run special deals to get more women in the space and it’s worked. We co-hosted a clinic up in Chicago with Fore the Ladies and there were over 100 women there.

Golf is a sport that I think women would love to pick up, especially if they’re in a relationship with a golfer. It can be really fun to learn and play with your partner rather than have it be an activity they disappear to go play for a whole day. Instead, make it a family activity. It can be a lot of fun playing with your entire family.

We’d love to get more kids into Five Iron, we’d love to get underserved communities into Five Iron, and that’s something we actually have a dedicated employee for. One of her main focuses is the ‘grow the game’ mission and she’s working hard to find different non-profits, schools, and other organizations who are interested in using our resources to learn and enjoy golf.

I know you have been an athlete your entire life, but didn’t pick up golf until your early 20s. Do you have any advice for girls who are interested in golf and looking to break in, but might have no idea where to start?

It’s a great question because I think for a lot of women, if they’re not really close with someone in their life who plays golf, it can be hard. Like for me, my husband taught me how to play, told me where to get my first set of clubs, helped me buy my first set of clubs, gave me his old driver. You know, without that, I would have been totally lost.

But there are so many options out there that I did not know about. So for one, there are groups like Fore the Ladies and Grueter Golf. What they’re both doing is getting women into golf — some who play and some who don’t — and showing that it’s totally fine to not know what you’re doing. They host some of their clinics at Five Iron and our instructors go over everything —  basics like, here are the different clubs, here’s how you hold them, here’s what you wear to go play golf.

By finding resources out there like Fore the Ladies and Grueter Golf, you not only provide yourself with an opportunity to ask for help or get research, but you put yourself in a community with other women who are looking to do the same. You have friends who are learning the game and friends who are buying their first sets of clubs and being a part of a community makes it a lot more fun to get into a new sport.

What does the future look like for Five Iron?

We’re excited to be in new cities and we hope one day down the road there’ll be a Five Iron in every major city and smaller cities and maybe some suburban towns, too.

I think the more and more people get access to the game, whether it’s to come in and really improve or just do something fun rather than sitting at home, the better. We hope that we can keep growing and bringing the Five Iron experience to more and more communities.

The New York Liberty dominated Indiana on Thursday night, winning by a whopping 36 points in the Fever's home opener. 

A sold-out crowd of 17,274 was in attendance to watch as star rookie Caitlin Clark finished the 102-66 defeat with nine points, seven rebounds, and six assists. It’s the first time since January 2021 — her freshman season at Iowa — that Clark's been held to single-digit scoring. 

View this post on Instagram

A post shared by Just Women’s Sports (@justwomenssports)

"The physicality is definitely up there... I'm easily pushed off screens," she told reporters after the loss. "The game seems a little fast for me right now. The more I play and the more comfortable I get, it's going to slow down a little bit. It will be easier for me to make reads, see things develop."

The Fever were outscored by a combined margin of 57 points in their first two games — the largest two-game point deficit in WNBA season-opening history, according to @ESPNStatsInfo.

"We've got to get to a level of toughness," Fever coach Christie Sides in her own postgame remarks. "When things are going south on us, we're not stopping the bleeding."

"I have great perspective on everything that happens," Clark added. "It was the same in my college career. There were some moments that were absolutely amazing. And there were some moments I was not happy with how I played and how my team performed. That's just life, that's just basketball."

Liberty guard Sabrina Ionescu, who herself experienced a rocky rookie season following a much-hyped college career, offered up some insight on the matter.

"In this league, there are tough defenses all centered around not letting you get the ball, trapping, not letting you score," Ionescu said. "There were many factors that played into what was a tough first season for me in the league, but it helps you be able to figure it out. You have to have those experiences."

But it was reigning league MVP Breanna Stewart that truly stole the show, racking up 31 points, 10 rebounds, four assists, three steals, and two blocks on the night.

"In general, I just wanted to come out more aggressive coming off of last game," Stewart said after putting up the 24th 30-point game in her career.

Stewart she also commended the fans inside Indianapolis's packed Gainbridge Fieldhouse, noting that she hopes that level of support to continue across the WNBA.

"This is how you want every game to be and when it's a sell-out crowd, it gives you a similar playoff atmosphere feel," she said. "People want to be a part of this and the thing now is to continue to sustain it, continue to take the momentum that we have and turn it into something more."

WNBA commissioner Cathy Engelbert admitted to a "faulty rollout" of the new charter travel initiative on Thursday, the Chicago Sun-Times reported.

Ahead of Tuesday's season opener, it was announced that the only teams flying private this week would be Indiana and Minnesota. The announcement came mere days after the league made a new charter flight program for all WNBA teams public. At the time, they said it would be implemented "as soon as we have the planes."

But as two teams out of 12 chartered to their first games of the season, others like the Atlanta Dream and Chicago Sky were forced to fly commercial.

View this post on Instagram

A post shared by Just Women’s Sports (@justwomenssports)

A town hall meeting between Engelbert and the players was held in response to the confusion. Everything from the league's new media rights deal to private travel was covered in the meeting, with players submitting their questions ahead of time. Sky center Elizabeth Williams told Sun-Times reporter Annie Costabile afterwards that cross-country flights were prioritized.

"Flights that are across the country like [the Lynx] going to Seattle, crossing multiple time zones, or flights that usually require a connection, those were the priorities," Williams said. "That’s why New York didn’t go to DC with a charter, but Minny goes to Seattle."

What’s unclear under that metric is that the Atlanta Dream played the Los Angeles Sparks on Wednesday, which could technically be classified as a cross-country flight. 

On Tuesday, rookie forward Angel Reese shared a photo on her Instagram story lamenting the league's use of commercial flights.

"Just praying that this is one of the last commercial flights the Sky has to fly," Reese posted. The team still has at least three commercial flights awaiting them in the near future.

"Obviously, I think all teams should be able to get chartered," Reese told the Sun-Times. "But I know moving forward... going in the right direction, being able to have some teams [chartering] is cool. Within the next weeks, everybody will be flying charter, which will be really good."

On Thursday, Lindsay Schnell of USAToday Sports confirmed that the league intends to have all teams on charter flights by May 21st.

Brazil has been named the host for the 2027 Women’s World Cup, with FIFA announced early Friday. 

The decision came after a vote at the 74th FIFA Congress in Bangkok, with Brazil earning 119 votes to the joint European bid’s 78. 

This will be Brazil’s first time hosting the Women’s World Cup, with the country having hosted the men’s World Cup twice before in 1950 and 2014. It will also be the first Women’s World Cup held in South America. The tournament will follow the same 32-team format as the 2023 WWC in Australia and New Zealand.

View this post on Instagram

A post shared by Just Women’s Sports (@justwomenssports)

Brazil winning the bid was not entirely surprising after FIFA issued a report just last week, stating that the Brazilian bid had pulled ahead as host following technical inspection. After evaluation, Brazil was given a score of 4.0 out of 5, compared to the 3.7 awarded to the Germany, Belgium, and the Netherlands.

Brazil ranked higher in a number of key areas, including stadiums, accommodations, fan zones, and transport infrastructure. Though considered to be a frontrunner, the US and Mexico withdrew their joint bid prior to the technical inspection period, saying they would instead focus their efforts on 2031.

On Friday, Brazilian Football Confederation (CBF) president Ednaldo Rodrigues called it a "victory." 

"We knew we would be celebrating a victory for South American women's soccer and for women," he told reporters. "You can be sure, with no vanity, we will accomplish the best World Cup for women."

"We are working on a transformation, not only for the country but for the continent," added bid team operational manager Valesca Araujo.

Brazil intends to use 10 of the venues utilized at the 2014 men’s World Cup, including holding the final in Rio de Janeiro on July 25th. The CBF's proposal outlines that the 2027 tournament run from June 24th through the end of July. Last summer’s World Cup began at the end of July and concluded on August 19th.

Another notable element of Brazil's newly unveiled plan to grow of the women’s game is that "all [men’s] clubs wishing to take part in high-level national and continental competitions must now provide a structure for a women’s team." While the definition of "structure" was not specifically identified, the country has set targets with CONMEBOL to help increase the number of women’s club teams in the country.

In last week's inspection findings, FIFA noted that selecting Brazil as the next WWC host could "have a tremendous impact on women's football in the region."

Chelsea did what they needed to do on Wednesday in order to make Saturday's slate of season-ending WSL fixtures interesting: Beat Tottenham.

The Blues are now number one in the league, with an edge over Manchester City on goal differential thanks to an eight-goal outing against Bristol City last week. 

Yesterday's result tees up a league finale for the books as Chelsea looks to send coach Emma Hayes off with another trophy to add to her cabinet. The Blues will play FA Cup winner Manchester City at Old Trafford on Saturday, while City is away at Aston Villa.

"We will be leaving nothing on the pitch, we will be giving everything and no matter what the result is," Chelsea midfielder Erin Cuthbert said after Wednesday's win. "At least we can look each other in the eye and say we gave everything."

It makes for a thrilling end to Chelsea's Emma Hayes era, as the decorated WSL coach will take over the USWNT in June. And it comes after Hayes all but conceded the title race early this month after Chelsea fell to Liverpool 4-3.

"I think the title is done," Hayes said at the time. "Of course, mathematically, it's not, but I think the title is done. Our job between now and the end of the season is to keep pushing until the end, but I think it will be very difficult.

"We will never give up. But the title is far from us; it's not in our hands. I think City are deserving, their consistency has put them in that position. Of course, we will go to the end, but I don't think the title will be going to us this year."

Be it mind games or Hayes truly thinking her team was that far off, her words lit something in Chelsea. Their following two performances showed the team’s determination to have a shot at some silverware.

As for Saturday's schedule, Hayes believes her team is facing the "tougher of the two games."

"It's a fitting finale for me, being my final game," she told BBC Sport. "As I said to the players if someone gives you a second chance in life, make sure you don't need a third one. We're in the position we want to be in, and we'll give it everything on Saturday no matter what."