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Interview: Five Iron Golf’s Nora Dunnan On ‘Growing the Game’

Founder of five iron golf Nora Dunnan with others/ JWS

Nora Dunnan is a co-founder and Chief Operating Officer of Five Iron Golf, an indoor golf facility headquartered in New York City that’s on a mission to grow the game and make a previously inaccessible sport available for all. In a handful of years, Five Iron has grown to three locations in NYC and expanded to cities including Baltimore, Chicago, and Philadelphia, with spaces opening in Las Vegas, Pittsburgh, and Washington D.C. Dunnan sat down with JWS to talk about Five Iron’s efforts to open up the game and life as a female entrepreneur shaking things up in a male-dominated terrain.  

What is Five Iron Golf? 

Five Iron is an indoor golf center started in Manhattan in 2017. We have golf simulators that you can come in and practice on so you can get better at golf, improve your game, learn the game. It could be a group of friends coming in to hang out and play socially. We have golf pros who give lessons, we do leagues, we do events both corporate and private, we do kids programming and then we have a full bar, a full menu so you can eat and drink and play golf all at the same time.

We pride ourselves on being very different from standard golf. If you come inside you’ll notice right away we do not look like a country club. We have a very urban feel, a modern feel, we have neon graffiti murals on the wall. Our staff is wearing t-shirts and we try to be a really welcoming and inclusive place. We know golf can be an intimidating sport and we don’t think Five Iron is an intimidating place at all. So if you’re a brand new golfer or an experienced golfer, you know everybody can come into Five Iron and get something out of it.

So how did this all start? Where did the idea come from? How did you get involved?

So there are four of us who co-founded it back in 2017. We opened in 2017, but we started working on it in 2015. Jared, our CEO, used to take golf lessons from Mike who is one of our other founders at another small indoor place in Manhattan, and the two of them always talked about how if they built a bigger place that was open and had event space and games like pool and ping-pong and TVs and music, good food and drinks that a lot of people would show up. After just talking about it for a while, and really wanting to turn it into a reality, they brought me on board.

I knew Jared previously, not from work, just personally, and they brought me on board to sort of figure out if it would be possible and to do some research. After a couple of years of seeing over 70 pieces of real estate in Manhattan, we landed on our Flatiron location and the rest is history.

So Five Iron starts, you’re breaking into this brand new industry, you’re doing a project you couldn’t have imagined beforehand. What kind of challenges did you face as an entrepreneur and especially as a young woman starting a business in a male dominated sport?

There were a lot of logistical challenges to opening a business that no one really prepares you for. So things like codes and building inspections and getting different licenses. That was definitely something that was new for all of us, it’s almost like you don’t know what you don’t know. Obviously we learned and we figured it out, but there were definitely some scary moments along the way where we kind of wondered ‘what did we get ourselves into.’

In terms of being a female in the golf world, it’s been interesting. Honestly, a lot of times in the very beginning, people didn’t necessarily realize what role I played at the company and sometimes we’d be out and about and they’d always want to talk to the men. I know this has happened to a couple of women who have worked there. They just kind of assume that the men are in charge or that the women don’t know as much about golf.

It’s definitely a male dominated sport and I don’t think people always assumed when they met me that I was one of the co-founders. But at the end of the day, once I get into a conversation with people, they realize I know what I’m talking about.

Have you come into any challenges with people in the space, competitors who are trying to do something similar, but are a bit more traditional and maybe thinking ‘who are these new kids on the block?’

Yea there is some competition out there that wants to stay exclusive. You have to be a member, there’s an initiation fee, and we just don’t want that. We actually got advice from somebody who ran a private indoor facility in the city within the first week we opened saying we were doing it wrong because golf is not for everybody, golf is only for people who can afford it. To which we said no, we want to make it affordable and open to everybody. And that is a big part of how our mission has prevailed.

That’s not to say that those places won’t succeed, but we strongly believe that it can be for everybody based on the clientele that we have. We still have people who come in who belong to some of the most private clubs in the country, but they love coming into Five Iron because it just has a great atmosphere with great service. We’ve proven that golf does not have to be a members only sport.

That leads me to my next question, one of the mottos of Five Iron is ‘grow the game,’ what does that mean to you, to grow the game?

To us, what’s really important is getting more people exposed to Five Iron and to golf. Like I said, golf can be intimidating and golf can be a sport where people think that if they didn’t grow up belonging to a country club or something like that, they can’t play. So one of our big initiatives is to prove them wrong by showing how much fun they can have at Five Iron.

One group that for sure is underserved is women, and we’ve done a lot to get more women in. We do ladies clinics, we have partnerships with a variety of women’s golf groups, we’ll run special deals to get more women in the space and it’s worked. We co-hosted a clinic up in Chicago with Fore the Ladies and there were over 100 women there.

Golf is a sport that I think women would love to pick up, especially if they’re in a relationship with a golfer. It can be really fun to learn and play with your partner rather than have it be an activity they disappear to go play for a whole day. Instead, make it a family activity. It can be a lot of fun playing with your entire family.

We’d love to get more kids into Five Iron, we’d love to get underserved communities into Five Iron, and that’s something we actually have a dedicated employee for. One of her main focuses is the ‘grow the game’ mission and she’s working hard to find different non-profits, schools, and other organizations who are interested in using our resources to learn and enjoy golf.

I know you have been an athlete your entire life, but didn’t pick up golf until your early 20s. Do you have any advice for girls who are interested in golf and looking to break in, but might have no idea where to start?

It’s a great question because I think for a lot of women, if they’re not really close with someone in their life who plays golf, it can be hard. Like for me, my husband taught me how to play, told me where to get my first set of clubs, helped me buy my first set of clubs, gave me his old driver. You know, without that, I would have been totally lost.

But there are so many options out there that I did not know about. So for one, there are groups like Fore the Ladies and Grueter Golf. What they’re both doing is getting women into golf — some who play and some who don’t — and showing that it’s totally fine to not know what you’re doing. They host some of their clinics at Five Iron and our instructors go over everything —  basics like, here are the different clubs, here’s how you hold them, here’s what you wear to go play golf.

By finding resources out there like Fore the Ladies and Grueter Golf, you not only provide yourself with an opportunity to ask for help or get research, but you put yourself in a community with other women who are looking to do the same. You have friends who are learning the game and friends who are buying their first sets of clubs and being a part of a community makes it a lot more fun to get into a new sport.

What does the future look like for Five Iron?

We’re excited to be in new cities and we hope one day down the road there’ll be a Five Iron in every major city and smaller cities and maybe some suburban towns, too.

I think the more and more people get access to the game, whether it’s to come in and really improve or just do something fun rather than sitting at home, the better. We hope that we can keep growing and bringing the Five Iron experience to more and more communities.

Phoenix Mercury, Golden State Valkyries Ride Upset Wins into the WNBA Weekend

Phoenix Mercury players including Satou Sabally huddle during a 2025 WNBA game against the New York Liberty.
Phoenix rose to No. 3 in the WNBA standings with Thursday's win over New York. (Catalina Fragoso/NBAE via Getty Images)

Two key upsets headlined Thursday's WNBA bill, sending the Phoenix Mercury soaring into third place in the league standings while the No. 6 Golden State Valkyries continued to outwit opponents.

The red-hot Mercury snagged their fourth straight win by taking down the No. 2 New York Liberty 89-81 on Thursday night, overcoming an 35-point performance from two-time MVP Breanna Stewart with five double-digit Phoenix scorers.

Meanwhile out West, the Valkyries stifled a surging No. 7 Fever, downing Indiana 88-77 in part by holding star guard Caitlin Clark to just 3-for-14 from the field — and 0-for-7 from behind the arc.

"We were being disruptive, we know that she doesn't like physicality, we know that she wants to get to that left step-back," Golden State head coach Natalie Nakase said about the Valkyries' strategy to effectively contain Clark.

Though the No. 1 Minnesota Lynx and 2024 WNBA champions New York still hold court atop the table, Thursday's actions proves that other squads are making some unexpected in-roads.

Putting together an impressive road record are the Mercury, who will ride a 4-2 away record into their Saturday matchup against the No. 11 Chicago Sky — the last stop on a four-game road trip that's been perfect for Phoenix thus far.

Already flipping the script on expectations is Golden State, with the 2025 expansion team rising despite relying on a hodgepodge roster as several players compete at EuroBasket 2025. The Valkyries will aim to keep their winning momentum in their Sunday clash with the No. 12 Connecticut Sun.

How to watch the Mercury, Valkyries this weekend

Both of Thursday's victors will be back in action this weekend, with Phoenix facing Chicago at 1 PM ET on Saturday, airing live on ABC.

Then on Sunday, Golden State will host Connecticut at 8:30 PM ET, with live coverage on WNBA League Pass.

Las Vegas Aces Aim to Stop Skid Ahead of Tough WNBA Weekend Matchups

Las Vegas's A'ja Wilson tries to defend a lay-up from Seattle's Gabby Williams during a 2025 WNBA game.
The Las Vegas Aces will face both Seattle and Indiana this weekend. (Rio Giancarlo/Getty Images)

In another weekend full of WNBA action, all eyes are on Las Vegas, as the No. 8 Aces will try to curb a two-game losing streak against two formidable opponents.

A successful weekend for Las Vegas could hinge on three-time WNBA MVP A'ja Wilson's potential return from injury, with the star forward recently upgraded to "questionable" after landing in concussion protocol last week.

Overall, the margin for error has narrowed in the middle of the WNBA pack, as talented teams continue to translate quality performances into consistency.

  • No. 5 Seattle Storm vs. No. 8 Las Vegas Aces, Friday at 10 PM ET (ION): The Aces will try to end their free fall in Friday's head-to-head battle with a Seattle side that can beat anybody at their best.
  • No. 7 Indiana Fever vs. No. 8 Las Vegas Aces, Sunday at 3 PM ET (ESPN): Las Vegas next faces a Fever team still smarting from Thursday's away loss to the Golden State Valkyries, with both teams narrowly clinging to positions above the playoff line.
  • No. 2 New York Liberty vs. No. 5 Seattle Storm, Sunday at 7 PM ET (WNBA League Pass): The Liberty have a comfortable hold on second place, but with two losses in their last three games, New York is flirting with danger entering their Sunday game with Seattle — particularly if star big Jonquel Jones is out after suffering a knock to the ankle on Thursday.

Ultimately, there's no rest for the weary in the WNBA, as a series of difficult matchups can see a single error quickly slide into a losing streak.

NWSL Kicks Off Final Gameday Slate Ahead of Summer Break

The San Diego Wave celebrate a goal by María Sánchez during a 2025 NWSL match.
The San Diego Wave will take on 2024 runners-up Washington on Sunday. (Marcus Ingram/Getty Images)

The final NWSL weekend heading into the league's six-week summer break has arrived, giving teams one more chance to prove themselves before regular-season play pauses to make way for major international tournaments.

With a five-point gap separating No. 1 Kansas City from No. 2 Orlando in the NWSL standings, the Current will enter the break as the 2025 Shield frontrunners regardless of this weekend's results.

Despite Kansas City's grip atop the table, there's still plenty of room for movement both above and below the postseason cutoff line, as clubs across the NWSL look to wrap their midseason finales on a high note:

  • No. 1 Kansas City Current vs. No. 10 Angel City FC, Friday at 8 PM ET (Prime): Angel City has a shot at launching themselves above the cutoff line on Friday, but they'll have to snap the Current's five-game winning streak to make it happen.
  • No. 8 Gotham FC vs. No. 9 Bay FC, Saturday at 7:30 PM ET (ION): Gotham and Bay FC enter the weekend tied on points while staring at each other from on opposite sides of the playoff line — meaning a Saturday win for either club could set the tone for the rest of the 2025 season.
  • No. 3 San Diego Wave FC vs. No. 4 Washington Spirit, Sunday at 10 PM ET (CBS Sports): The weekend's only top-table clash could see San Diego sprint back into second place — unless Washington leapfrogs the upstart Wave to claim the third-place spot.

KPMG Women’s PGA Championship Ups Purse to $12 Million, Ties LPGA Tour Record

Thailand's Jeeno Thitikul hits a shot during the 2025 KPMG Women's PGA Championship.
Thai golfer Jeeno Thitikul is in the lead after one round at the 2025 KPMG Women's PGA Championship. (Sam Hodde/Getty Images)

The LPGA Tour has turned its attention to Texas, with the 2025 KPMG Women's PGA Championship — the third major of the pro golf season — teeing off in Frisco to a flurry of first-round action on Thursday.

All of the sport's Top 100 athletes are participating in this week's event, including No. 1 Nelly Korda, who sits in a 14th-place tie with an even-par first-round performance, and surging US dark horse No. 50 Lexi Thompson, who tied for 10th in her Thursday return from a brief retirement.

However, leading the pack heading into Friday's second round is Thailand's world No. 2 Jeeno Thitikul, who finished the first day of competition atop the leaderboard with a score of 4-under-par.

Australia's No. 24 Minjee Lee also posted a strong start, capping Thursday at 3-under to sit in second place.

While the sport's best chase victory on the links, the 2025 KPMG Women's PGA Championship is already making history off the green.

Not only is it the first-ever women's major to tee off at Frisco's Fields Ranch East, the tournament also increased its purse to $12 million on Tuesday — nearly tripling the $4.5 million prize pool from just four years ago and tying the US Women's Open for the LPGA Tour's highest payout in the process.

How to watch the KPMG Women’s PGA Championship

The third LPGA Grand Slam of 2025 continues through Sunday.

Friday's second round will air live on the Golf Channel, while coverage of Saturday and Sunday's final rounds will air across NBC and Peacock.

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