Ally will serve as full-season presenting sponsor of The Late Sub and return as partner of the JWS Players Party during NWSL Championship Weekend.
LOS ANGELES (April 23, 2026) – Just Women’s Sports (JWS), the leading multimedia platform dedicated to women’s sports, today announced a year-long partnership with Ally Financial Inc. (Ally) for the 2026 NWSL season.
Building on a longstanding shared commitment to advancing women’s sports, Ally will serve as the presenting sponsor of The Late Sub with Claire Watkins, supporting two live podcast events at key moments during the season. Ally will also partner with JWS on their Players Party during NWSL Championship Weekend for the fifth consecutive year.
The Late Sub with Claire Watkins brings fans the latest news and sharpest analysis across the NWSL, USWNT, and the global women’s game. As presenting sponsor, Ally will be integrated throughout the show, helping to elevate storytelling and deepen engagement with one of the fastest-growing audiences in sports. The partnership will also come to life through two live The Late Sub events during the 2026 season, creating in-person moments for fans to connect with the game and each other.
Ally will additionally return as a key partner of the JWS Players Party at NWSL Championship Weekend, a marquee celebration that brings together players, partners, and leaders from across the women’s soccer ecosystem. Last year’s event featured a surprise performance from Kesha, underscoring its place as one of the weekend’s most anticipated gatherings.
JWS has been an official media partner of the NWSL since 2022.
Ally is a leader in women’s sports investment, backing leagues, teams, and media platforms with a long-term commitment to building equity and visibility across the ecosystem. This continued partnership with JWS reflects a shared belief in the sustained growth and cultural impact of women’s soccer.
“Ally has been one of the most consistent and forward-thinking supporters of women’s sports, and we’re proud to continue building alongside them,” said Haley Rosen, Founder and CEO of Just Women’s Sports. “Together, we’re creating content and experiences that meet fans where they are and push the game forward. As the NWSL continues its rise, partnerships like this are what turn momentum into something lasting.”
“At Ally, we’ve always believed in showing up for women’s sports in a way that drives real, measurable impact,” said Andrea Brimmer, Chief Marketing and PR Officer at Ally. “Our partnership with Just Women’s Sports allows us to connect with fans through authentic storytelling and meaningful experiences around the NWSL. We’re excited to continue investing in the growth of the game and the community around it.”
About Just Women’s Sports
Just Women’s Sports Inc. (JWS) is a digital-first consumer media brand dedicated to 100% women’s sports, 100% of the time. Through original programming, digital media, and editorial coverage, JWS makes it both easy and fun to be a women’s sports fan.
Find Just Women’s Sports on Instagram, TikTok, YouTube, Twitter, Facebook, and at www.justwomenssports.com.
Media Contact:
Eric Nemeth on behalf of Just Women’s Sports
Nemeth@ericpr.com
