Amazon Prime becomes the first presenting sponsor of Time Wasting with Ali Riley and Kelley O’Hara in a campaign highlighting Prime’s speedy delivery.
LOS ANGELES (April 14, 2026) — Just Women’s Sports (JWS), the leading multimedia platform dedicated to women’s sports, today announced a new partnership with Amazon Prime that will span original video, podcast, and social content throughout the year.
As part of the partnership, Amazon Prime will serve as the presenting sponsor Time Wasting, the new soccer show hosted by NWSL legends Kelley O’Hara and Ali Riley. The collaboration marks the first brand partnership for the show, which brings fans inside the global women’s game through candid conversations, storytelling, and commentary from two of the sport’s most recognizable voices.
Amazon Prime will also integrate into The Late Sub with Claire Watkins, the go-to podcast for NWSL and women’s soccer coverage, through dedicated ad reads. The partnership will extend across a broader social content package from JWS, with each element highlighting Amazon Prime’s fast delivery and convenience for fans.
The campaign builds on a growing relationship between Amazon Prime and Just Women’s Sports. Both organizations are official partners of the NWSL, with Prime Video streaming games as part of its multi-year media rights deal with the league, while JWS serves as an official media partner distributing highlights and year-round coverage of the league.
“Amazon Prime has been a natural partner for us as we continue building the digital home for women’s sports fans,” said Haley Rosen, Founder and CEO of Just Women’s Sports. “From original shows like Time Wasting to trusted podcasts like The Late Sub, this partnership allows us to meet fans wherever they are while continuing to grow the women’s soccer ecosystem.”
About Just Women’s Sports
Just Women’s Sports Inc. (JWS) is a digital-first consumer media brand dedicated to 100% women’s sports, 100% of the time. Through original programming, digital media, and editorial coverage, JWS makes it both easy and fun to be a women’s sports fan.
Find Just Women’s Sports on Instagram, TikTok, YouTube, Twitter, Facebook, and at www.justwomenssports.com.
Media Contact:
Eric Nemeth on behalf of Just Women’s Sports
Nemeth@ericpr.com
