I’m sticking our flag in the ground: 2024 is our year.

Everywhere you look, women’s sports are going up. 

This year, Deloitte predicts women’s sports will generate $1.3 billion in revenue. That’s up 300% from just 2021. 

Records are falling left and right. From 92,000 fans watching a Nebraska volleyball match to 9.9 million watching last year’s March Madness Final. 

WNBA viewership is the highest it’s been in 20 years, and the NWSL just signed a $240 million TV deal. 

This didn’t just happen overnight. Instead, it’s been years of slow and steady growth now leading to exponential leaps. 

The unsung hero of the story? Digital media. 

Because you see, while everything else has been going up, the share of TV broadcasts dedicated to women’s sports basically hasn’t budged in a decade. What’s exploded in the meantime is everything else: social media, and YouTube, and newsletters and podcasts.

I started Just Women’s Sports because it was obvious to me that there was a massive and growing fanbase whose needs weren’t being served. I could already see what was coming: the broken records in viewership, attendance, investment, and more. None of it has surprised me.

Four years ago, people needed convincing that women’s sports could be big. Now, the numbers speak for themselves.

At JWS, we’ve spent these past four years stacking up wins.

• We’ve partnered with blue chip brands like AT&T, Nike, Visa, Adobe, and more
• We’ve grown our owned audience to 3 million fans, and our monthly reach to 80 million
• We’ve sold out of merch, launched #1 podcasts, hosted live events, and held in-studio shows
• We’ve worked with the biggest athletes, teams and brands in women’s sports

So what’s coming next in 2024?

At JWS, our goal is simple: This is the year we make women’s sports year-round entertainment. 24/7, 365.

What do I mean?

In men’s sports, there’s always a new conversation to join, a new trending athlete to meet, a new debate to jump into. Men’s sports never turn off. Before, during and after big events, there’s an endless supply of content to engage both casual and die-hard fans.

That’s what we need on the women’s side. That’s what we’re building with Just Women’s Sports.

In 2024, that means new shows, expanded programming, and doubling down on our news coverage. It means meeting fans where they are, every single day, so we can convert passing fans into casual fans, and bring casuals into the core.

To help make this happen, Just Women’s Sports has welcomed Ryan Sports Ventures and several strategic individuals to our team of investors. These are industry veterans who recognize the opportunity, understand our vision, and are ready to help us win.

They join a roster that includes Blue Pool Capital, Will Ventures, Kevin Durant and Rich Kleiman’s 35 Ventures, and many more VC firms, angel investors, and athletes.

We were ahead of the curve in 2020. We both saw and helped fuel the growth in women’s sports.

This year, we’re not wasting any more time convincing people on women’s sports. Instead, we’re setting out to own this space and cement ourselves as THE digital media platform that ties it all together.

See you at the finish line. LFG.

The 2025 Women's World Cup journey of the U-17 USWNT came to an end on Tuesday, when the US fell to the Netherlands in the tournament's Round of 16 after a 1-1 draw led to a tense penalty shootout.

FC Twente forward Liv Pennock gave the Dutch a one-goal lead in the third minute before a bullet from Chicago Stars attacker Micayla Johnson pulled the USWNT level in the game's second half, but the US couldn't finish the job, losing 7-6 in penalties.

The USWNT has never won a U-17 Women's World Cup, finishing as runners-up in the tournament's inaugural 2008 competition before taking third in the 2024 edition.

With three pros on the roster — Johnson, Gotham FC striker Mak Whitham, and Utah Royals forward KK Ream — as well as one player, defender Sydney Schmidt, on an amateur contract with USL Super League side Sporting JAX, the U-17 USWNT did manage to put together their most impressive group-stage performance yet, taking all nine points from their three opening matches for the first time in team history.

Even more, the team did so in dominant fashion, taking down Ecuador 3-0 and China 5-2 before blasting Norway 5-0 to advance to the knockouts.

The young USWNT will have another shot at a world championship next year, when the now-annual U-17 World Cup returns for its second straight edition in Morocco.

Malawi made women's soccer history on Tuesday, qualifying for the Women's Africa Cup of Nations (WAFCON) for the first time in program history — and giving sister duo Temwa and Tabitha Chawinga the chance to shine on the global stage in 2026.

The Scorchers advanced through the second qualifying round with a 2-0 second-leg win over Angola on Tuesday, with defensive midfielder Faith Chinzimu's late brace securing the aggregate advantage to win the round.

Malawi now joins Cape Verde as the two debutantes to clinch spots in the expanded 16-team 2026 tournament.

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Even more, the Scorchers' breakthrough will give two of soccer's biggest club stars their biggest platform yet, as sisters Temwa and Tabitha Chawinga gear up for the first major international tournament of their decorated careers.

While 29-year-old OL Lyonnes forward Tabitha participated in this week's WAFCON qualifying round, 27-year-old Kansas City Current striker Temwa sat out after the 2024 NWSL MVP suffered an adductor strain in her club's 1-0 upset loss to the Houston Dash on October 18th.

"It means more opportunities and great exposure to both older and upcoming players. It is a continental platform to bring football dreams alive," Tabitha told BBC Sport Africa this week.

The 2026 WAFCON tournament will see the Chawinga sisters and Malawi contend with powerhouses like host nation Morocco and reigning 10-time champion Nigeria when the continental competition kicks off on March 17th.

The Kansas City Current and San Diego Wave are leveling up, with the NWSL teams set to represent the US in the first-ever North American edition of the seven-a-side tournament World Sevens Football (W7F).

Kicking off December 5th in Fort Lauderdale, the NWSL clubs will join Northern Super League side AFC Toronto, Brazilian powerhouse Clube de Regatas do Flamengo, and Colombian contender Deportivo Cali — as well as Liga MX titans Club América and Tigres UANL — on the W7F tournament pitch.

W7F will announce the eighth and final team to join the competition at a later date.

Armed with a $5 million prize pool, December's W7F competition follows a successful May 2025 debut of the soccer venture in Portugal.

"Our team thrives on intensity, creativity, and competition, which fit perfectly with the 7v7 style of play," said Kansas City assistant coach Milan Ivanovic. "This tournament is an incredible opportunity for our players to test themselves against some of the world's best in a dynamic, fast-paced environment."

"We're proud to represent Kansas City and the NWSL on the international stage and to continue pushing the women's game forward," added Ivanovic.

How to watch December's W7F tournament

There will be four competition sessions in the upcoming W7F event, with two days of group play before the semifinals, third-place, and championship matches take place on December 7th.

All W7F matches will stream live on DAZN.

Angel City co-founder Alexis Ohanian stirred the pot this week, divulging the circumstances behind the NWSL club's 2024 sale on Front Office Sports podcast "Portfolio Players" on Tuesday — and calling the original ownership model of the 2022 expansion team "a terrible idea."

Ohanian said he regretted relinquishing control to three of his co-founders — actor Natalie Portman, venture capitalist Kara Nortman, and current club CEO Julie Uhrman — claiming they invested "no money" themselves.

"I was [the] founding control owner in the eyes of the league, so it's my ass on the line," Ohanian continued, adding that last year's $250 million sale of Angel City directly stemmed from the celebrity-driven investment group's unsustainable startup-like ownership structure. "That works great in tech. In sports, it's a terrible idea."

Following a clash between Ohanian and his fellow ACFC owners on the team's operational and financial future, Disney CEO Bob Iger and USC dean Willow Bay stepped in to purchase the team, aligning board control with stakeholder interest.

"I think the best outcome here is, you got Bob and Willow, they have board control, and it's good," he said. "It's a rebuild."

Angel City did not immediately respond to Ohanian's interview, with Portman and Uhrman remaining on the club's board of directors while Nortman is a non-voting investor.