Kelsey Plum thrived in her new role as starter for the Las Vegas Aces during the 2022 season, and she has parlayed her success into a multiyear deal with Under Armour.
The sportswear company announced the deal Wednesday, adding another feather to Plum’s cap in a career year for the 28-year-old guard.
She finished second in scoring in the WNBA with 20.2 points per game as she helped lead the Aces to the first WNBA championship in franchise history. She also won the MVP award at the All-Star game and was named to the All-WNBA first team.
The No. 1 pick in the 2017 WNBA draft out of the University of Washington, Plum still stands as the all-time leading scorer in NCAA women’s basketball history (3,527 points). She signed with Nike in her first season, but now she makes the jump to a competitor.
Plum averaged 8.9 points and 3.5 assists per game through her first three seasons, then missed the 2020 season due to an Achilles tendon injury. But she broke out in 2021, winning the WNBA Sixth Player of the Year award.
“There’s a lot of gaps I feel I had to overcome as a young female athlete in this space and I had a lot of failures,” Plum told Forbes. “It took me a while to have success on the pro level so I want to be able to bridge that gap for young girls who want to play pro or even going from high school into college.”
Bigger than basketball. We’re taking things to the next level with @Kelseyplum10 to inspire the next generation both on AND off the court. Welcome to the sqUAd. pic.twitter.com/muc7rnbLT1— Under Armour (@UnderArmour) November 2, 2022
Bigger than basketball. We’re taking things to the next level with @Kelseyplum10 to inspire the next generation both on AND off the court. Welcome to the sqUAd. pic.twitter.com/muc7rnbLT1
In July, Plum signed a two-year contract extension with the Aces. While she underwent a “minimally invasive right shoulder arthroscopic procedure for her labrum” in October, she is expected to make a full recovery and to return to offseason training leading up to the 2023 season.
She spoke with Just Women’s Sports during the 2022 season about her struggles with anxiety, depression and suicidal thoughts during her career. As she makes plans with Under Armour, she knows she wants to help other athletes cope with and speak about their own mental health.
“Those transitions can be a lot easier if you have flashcards on what to do and what not to do.” Plum said. “I think you’re going to see a lot of cool things coming out in the future with me, the next generation and of course Under Armour leading the way in that.”