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‘It felt like the right time’: Why the LPGA self-funded a docu-series

Jin Young Ko hits off the tee during the CME Group Tour Championship in December. (Michael Reaves/Getty Images)

​​The LPGA Tour this week joined a growing list of sports leagues turning to documentaries to tell the stories of their athletes. After Formula 1 rose to even greater national prominence with the popularity of its Netflix series “Drive to Survive,” the PGA Tour announced a 2022 documentary series with Netflix earlier this month.

Instead of waiting for a partner to back a documentary of their own, LPGA Tour commissioner Mollie Marcoux Samaan opted to bet on the athletes herself. On Monday, the LPGA released the pilot episode of “LPGA All Access: CME Group Tour Championship,” a series offering a behind-the-scenes look at LPGA Tour action.

“We decided to fund a pilot on our own, and try to use that to develop more interest and have it be something that can be around other tournaments, or even season-long,” Brian Carroll, Senior Vice President of Global Media Distribution for the LPGA, told Just Women’s Sports.

Carroll has heard multiple pitches for an LPGA documentary over the years, but the ideas had never gotten the necessary funding to move past the initial stage. In one of his first meetings with Marcoux Samaan, who took over for 11-year commissioner Mike Whan last August, Carroll floated the possibility of filming the documentary themselves. The two started considering the options immediately.

“We feel like we have this really rich content to be able to share with the world,” Marcoux Samaan said at the CME Group Tour Championship in December. “That’s a part of our investment, too. How do we get that content out more aggressively?”

Inspired by the success of Netflix’s F1 documentary, the tour decided to work with toldright, a video production company led by former Golf Channel producer Adam Hertzog, with whom Carroll and Marcoux Samaan both had connections. After a debate over when to start filming, the group landed on the CME Group Tour Championship with full buy-in from the golfers. The series features the budding rivalry between CME champion Jin Young Ko and Nelly Korda, cooking scenes and pickleball matches with two-time LPGA winner Gaby Lopez, 2021 Rookie of the Year Patty Tavatanakit’s preparations for the red carpet and more.

“We had the glitz and glamour of the Rolex Awards, the big money of $1.5 million on the line to the winner, and so many storylines that converged there that it just felt like the right time to do it,” Carroll said. “And it really paid off.”

The LPGA hopes that a sponsor will pick up the rest of the series after Monday’s launch. Now that they’ve built the foundation, Carroll and Marcoux Samaan think the storytelling could evolve in multiple ways, whether it’s filming around the majors or zeroing in on athletes’ careers.

The home-run scenario, of course, would be a full-season series, but the tour has had only preliminary discussions about the potential for a year-long deal. The PGA Tour’s Netflix partnership, which Carroll and Marcoux Samaan were unaware of when they initially decided to film at CME, can only help their case.

“We feel like the LPGA has so many great stories that this is the time to get into the documentary series,” Carroll said.

The rest of the three-part series will run on the LPGA’s website and YouTube channels at 8 p.m. ET on Tuesday and Wednesday.

“Two of the players we spent a lot of time with were on the green celebrating with Jin Young Ko,” Carroll said. “So I don’t think we could’ve scripted it much better with the way it turned out.”

Kent Paisley is a contributing writer at Just Women’s Sports covering golf and the LPGA. He also contributes to Golf Digest. Follow him on Twitter @KentPaisley.

Two-time Ballon d’Or winner Alexia Putellas Re-Signs with Barcelona on Two-Year Deal

Alexia Putellas on the field for barcelona
The two-time Ballon d’Or winner has been with Barcelona for 12 years. (Alex Caparros/Getty Images)

Alexia Putellas has re-signed with FC Barcelona on a new two-year deal that will run through 2026. The agreement includes an option for a one-year extension. 

The two-time Ballon d’Or winner has been with Barcelona for 12 years, and her previous contract was set to expire next month. However, she’s spent the better part of the last two seasons battling injuries, starting with an ACL tear that kept her out of the 2022 UEFA European Women's Football Championship and limited her participation in Spain’s FIFA Women's World Cup win last summer. 

Putellas returned in March from her latest injury setback, making 25 appearances across all competitions for Barcelona this season and scoring 10 goals. 

In total, the midfielder has made 400 appearances for Barcelona. Among her 20 major trophies with the club include eight Liga F titles and two UEFA Champions League titles — including helping the team to its first European trophy in 2021. 

She then won the Ballon d’Or in back-to-back seasons in 2021 and 2022. 

Putellas could add a third Champions League trophy next weekend, when Barcelona faces familiar foe Lyon, a team they’ve lost to in two previous Champions League finals. Should they secure the UWCL, they would win the quadruple for the first time, having already won Liga F, the Copa de la Reina, and the Spanish Supercopa. 

WNBA on Pace for Record-Breaking Season

onquel Jones #35 of the New York Liberty rebounds during the game against the Indiana Fever on May 18, 2024 at Barclays Center in Brooklyn
Indiana's game against New York on Saturday was the most-watched WNBA game to ever air on ABC. (Stephen Gosling/NBAE via Getty Images)

The WNBA continues its historic trajectory one week into the season, with attendance and viewership skyrocketing across the board. 

Indiana’s Saturday game against the New York Liberty was the most-watched WNBA game ever on ABC, drawing 1.71 million viewers. The Sparks vs. Aces matchup that followed became the third most-watched WNBA game broadcast on ABC with 1.34 million viewers.

On Monday, the tense finish between Indiana and Connecticut drew 1.56 million viewers to ESPN, the second most-watched WNBA game to ever air on cable.

Outside of the league’s viewership, both in-person attendance and merchandise sales have also been on a meteoric rise. On Saturday, the game between New York and Indiana shattered the single-game ticket revenue record in the WNBA, with the Liberty pulling in $2 million in sales. 

New York and Indiana played their home openers in front of more than 17,000 fans, with attendance up 14% year-over-year, according to the league. Meanwhile, the Las Vegas Aces, the Liberty, the Wings, the Dream, and others have already sold out of their 2024 season ticket allotments.

Since April’s WNBA Draft, revenue from the WNBA’s official online store is up 2,260%, already blowing past total sales for the entire 2023 season.

While the numbers may cool somewhat as teams settle into their seasons, the pop in demand has already overwhelmingly delivered for the WNBA in 2024.

Angel Reese Adds USL Team Owner to Growing Résumé

chicago sky rookie angel reese speaking at an event
Star rookie Angel Reese is all in on the USL Super League. (JC Olivera/Variety via Getty Images)

Chicago Sky rookie Angel Reese continues to add to her résumé, becoming the newest member of the DC Power Football Club’s ownership group

The No. 7 pick in the WNBA draft joins an group that includes the MLS team DC United as well as other DC-area community members and business owners. One of the USL Super League’s inaugural clubs, DC Power FC is set to begin play in August. 

"I want to help grow women's sports and elevate female athletes across the board," Reese, who's from Maryland, said in a statement. "We're taking over, and I'm honored to be able to support Power FC and invest in women's soccer in the DMV (District, Maryland, Virginia) community."

The USL is a sanctioned Division I league, meaning that it is on par with the NWSL and MLS in the United States. The league's eight current clubs are Brooklyn FC, Carolina Ascent FC, Dallas Trinity FC, DC Power FC, Fort Lauderdale United FC, Lexington SC, Spokane Zephyr FC, and Tampa Bay Sun FC.

DC Power FC will also be playing their home games in a familiar location: Matches will be hosted at DC’s Audi Field in partnership with MLS side DC United. Audi Field also home to the NWSL’s Washington Spirit.

"Angel's decision to be a founding investor alongside us in Power FC is groundbreaking," Jason Levien, DC United's CEO and co-chair, said in a statement. "As a Maryland native, Angel is so passionate about being a catalyst for positive change in women's sports in the DMV as well as globally while inspiring the next generation of female athletes. We're looking forward to her partnership in the boardroom as an equity partner."

It's been speculated that the Super League ultimately intends to compete outright with the NWSL. But in its first year, the league will focus on featuring the depth of women's soccer talent in the US.

Former NWSL players like Taylor Aylmer (Spokane), Jordyn Listro (Tampa Bay), Erika Tymrak (Tampa Bay), and Domi Richardson (Tampa Bay) have already announced a return to professional soccer via the USL.

The league is aiming to provide counter-programming to summer women's sports in the States, with a season running from fall to spring like the European calendar.

In a social media post, Reese said that she’s "grateful & blessed" to be part of the new ownership group. It’s the latest move in what has been a whirlwind spring for Reese, which included getting drafted, attending the Met Gala, signing a new partnership with Good American, and debuting with the Chicago Sky, among other achievements.

"Looking forward to creating new opportunities for women in professional soccer," she tweeted. "I’ve always had to desire to invest in a local team as a Maryland native!"

Reese is the latest female athlete to buy into a women’s sports team, joining the likes of Naomi Osaka, who owns a stake in the North Carolina Courage, and Serena Williams, who's part-owner of Angel City FC. 

Other pro athletes involved in women's sports team ownership include Patrick Mahomes, who shares ownership responsibilities of the Kansas City Current with his wife Brittany. Kevin Durant and Eli Manning are part-owners of Gotham FC, while NFL superstar Tom Brady is part-owner of the WNBA’s Las Vegas Aces.

Nelly Korda Continues Unprecedented LPGA Run

LPGA golfer Nelly Korda poses with Mizuho Americas Open trophy
Nelly Korda took home the title at the Mizuho Americas Open on Sunday. (Sarah Stier/Getty Images)

Nelly Korda continued her unprecedented LPGA run on Sunday, winning her sixth tournament in the last seven starts. 

The 25-year-old Florida native took home the title at the Mizuho Americas Open, becoming the first LPGA player to record six wins in a single season since 2013 — and that’s with three majors and a little over half the season left to play.

"Oh, my gosh, six," Korda said after the win. "I can't even really gather myself right now with that, the head-to-head that Hannah and I had pretty much all day. Wasn't my best stuff out there today, but fought really hard on the back nine."

Korda is just the fourth player on tour to win six times before June 1st, joining LPGA Hall of Famers Babe Zaharias (1951), Louise Suggs (1953), and Lorena Ochoa (2008).

Should her victory run continue, Korda could break the current record for single-season wins, currently set at 13 by Mickey Wright in 1963.

Korda ended Sunday's tournament one shot ahead of Hannah Green, finishing the 18th with a par putt to win it all.

"I mean, to lose to Nelly kind of like is — it's sad, but then it's also Nelly Korda," Green said of her second-place finish. "You know, like she's obviously so dominant right now. To feel like second behind her is quite nice. Unfortunately the bogey on the last has a little bit of a sour taste."

Next up is the US Women’s Open, a tournament that Korda has yet to win in her career. 

"Obviously it's on the top of my priority list," she said. "I just know there is never any good when you put more pressure on yourself. Just going to stay in my bubble that week and take it a shot at a time."

Earlier this year, Korda became the fastest player to collect $2 million in prize money over a single season. This latest win earned her an additional $450,000, bringing her season total up to $2,943,708.

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