Mattel is riding the women's rugby wave, with the toymaker celebrating October 11th's International Day of the Girl by transforming "a coalition of four powerful role models and professional rugby players from across the globe" into Team Barbie.
Earning the Barbie doll treatment are Team USA Olympic bronze medalist Ilona Maher, England's newly crowned Rugby World Cup champion Ellie Kildunne, 2021 Olympic silver medalist for France, Nassira Konde, and New Zealand legend Portia Woodman-Wickliffe — a two-time Olympic gold medalist and two-time World Cup champion.
Notably, the four new dolls will feature "an all-new body sculpt" to celebrate the strength of each player "with a straighter, more athletic torso, visibly defined arms, shoulders, and legs, plus sculpted core and back muscles."
"If sharing my story can inspire other young girls to believe in themselves the way I have, then I'll have truly made an impact," said Maher in Monday's press release. "Being part of Team Barbie is about showing girls that confidence isn't something to shy away from, but something to own."
"We believe that girls can be, and do, anything," added Mattel's SVP of Barbie Krista Berger. "By showcasing the stories of incredible role models whose confidence has fueled groundbreaking success, we're showing girls that the future of sports – or wherever their passion takes them – is theirs to claim, with Team Barbie cheering them on."
Women's rugby is having a moment, with Mattel getting in on the action following England's successful 2025 Rugby World Cup run, which drew record crowds and spiked global interest this summer.
How to purchase the Team Barbie collection of rugby stars
Mattel's Team Barbie collection of rugby stars will hit the shelves in 2026.