Investors include Will Ventures, Thirty Five Ventures, Drive by DraftKings, and Women’s Sports Superstars Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale

May 10, 2021 – Just Women’s Sports, the fastest growing media platform for women’s sports, today announced it has raised $3.5 million in seed funding, capitalizing on an explosion of interest and investment in women’s sports. The round was led by Will Ventures with participation from Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Drive by DraftKings, OVO Fund, Supernode Global as well as an all-star roster of women’s sports superstars including Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale. Launched in 2020 by CEO and Founder Haley Rosen, Just Women’s Sports provides news and analysis of women’s sports through exclusive interviews, podcasts, videos and other media content, and has quickly grown a passionate audience of fans, followers and listeners.

“The audience for women’s sports is both massive and growing, despite a lack of investment in consistent, high-quality coverage,” said Rosen. “For women’s sports to take the next step, the games have to be more accessible and there also needs to be more content around the games, including news, highlights, analysis, and storytelling. Even when they can find a game to watch, fans of women’s sports are too often left wondering who they’re watching and what’s at stake. Just Women’s Sports is here to change that.”

In addition to a significant investment, Thirty Five Ventures will utilize its network and resources to help grow Just Women’s Sports, including amplification across its Boardroom media network.  Rosen will also be a featured guest on Boardroom’s “Out of Office” podcast with Rich Kleiman and Kevin Durant.

“In order to grow women’s sports, fans need to see how great the games are, and they shouldn’t have to look hard to do that,” said Thirty Five Ventures co-founder and two-time NBA champion Kevin Durant. “Just Women’s Sports is creating a much-needed platform centered around game and player highlights and analysis that shows fans exactly how good these players are and why they’re worth watching.”

“We’re excited about this investment in Just Women’s Sports not only because we recognize the huge opportunity for growth in the space, but because Haley is exactly the kind of founder we want to be in business with,” added Rich Kleiman. “She uniquely understands what’s missing in the conversations around women’s sports, and she’s also building her business with incredible knowledge and foresight.”

In addition to its Just Women’s Sports podcast hosted by USWNT star Kelley O’Hara, Just Women’s Sports recently launched Snacks, a podcast co-hosted by USWNT stars Sam Mewis and Lynn Williams, Off the Ball featuring Olympian and NWSL star Ali Riley, and The Soccer Show, a first-of-its-kind digital weekly highlights-driven show covering the FA Women’s Super League (FA WSL) through an exclusive premium content partnership with Ata Football. In addition, beginning May 27, Just Women’s Sports will feature Tea with A & Phee, the popular podcast hosted by 2020 WNBA MVP A’ja Wilson and 2019 WNBA Rookie of the Year Napheesa Collier.

“It’s hard to believe that the founders of ESPN struggled to convince investors that a 24/7 sports network was a major opportunity. We expect to look back at the opportunity in women’s sports and feel the same way,” said Brian Reilly, Co-Founder and Managing Partner at Will Ventures. “There’s nearly a 50/50 gender split when it comes to sports participation, but only ~4% of coverage is dedicated to women’s sports. That gap represents a venture-scale opportunity, and we’re confident that Just Women’s Sports is uniquely positioned to seize it.”

“I’m so excited for what Haley is building with Just Women’s Sports. I believe in her and her vision for this company and platform,” said WNBA champion and two-time WNBA MVP Elena Delle Donne. “We know fans of women’s sports are an underserved audience, and there’s a huge opportunity for growth. The fact that this is the first female-led media company that is fully VC funded is amazing. I’m beyond thrilled to be part of what they’re doing.”

“Despite growing conversations and interest in women’s sports, media coverage is still lagging way behind, which leaves a massively undervalued and untapped industry ripe for growth, support and opportunity,” said Meredith McPherron, Drive by DraftKings CEO and Managing Partner. “Just Women’s Sports has taken an early leadership role in promoting equality in sports and bringing visibility to the exciting success and stories behind exceptional female athletes. We’re so pleased to have them join our portfolio.”

This funding will enable Just Women’s Sports to expand its production of high-quality content featuring the biggest stars in women’s sports, as well as continue building out its executive team, production and editorial staff. Recent hires have included former Google and Uber Eats exec Ali Braverman as Head of Revenue, former ESPN producer Ashley Braband as Head of Content and Production, and former The Athletic editor Hannah Withiam as Managing Editor.

MEDIA CONTACTS

Just Women’s Sports: Jeff Heckelman, 631-312-7327, [email protected]

Will Ventures: Kirby Porter, [email protected]

Thirty Five Ventures: Jessica Sciacchitano, [email protected]

About Just Women’s Sports Inc.

Established in 2020, Just Women’s Sports Inc. is a digital-first consumer media brand 100% dedicated to covering women’s sports. Through daily content including podcasts, newsletters, online content and social media, Just Women’s Sports brings you everything you need to see and know in the world of women’s sports. Find Just Women’s Sports online, subscribe to our newsletter, and follow us on Instagram, TikTok, Twitter and YouTube.

With recent transfers Talia von Oelhoffen and Kiki Iriafen joining first-team All-American JuJu Watkins and the nation’s No. 1 recruiting class at USC next season, the Trojans look to transition from an up-and-coming squad to a legitimate title contender. 

Former Oregon State graduate student von Oelhoffen is the latest collegiate talent to commit to the program, announcing her transfer Monday via ESPN. She follows ex-Stanford leading-scorer Iriafen in the jump to the pair’s one-time Pac-12 rival.

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The 5-foot-11 Washington native was a two-time All-Pac-12 guard during her time at Oregon State. But after the recent dissolution of the Pac-12, the Corvallis side found themselves without a permanent home conference going forward. Many big name players opted to take their skill elsewhere as a result, with von Oelhoffen’s fellow ex-Beaver Raegan Beers announcing her own departure to Oklahoma on Monday.

According to DraftKings, USC is now tied with UConn for the second-best betting odds to win the 2025 NCAA women’s tournament. Dawn Staley’s tested South Carolina side, poised for a repeat performance, holds down the number one spot.

Last year, LSU loaded up in the transfer portal after beating Iowa to win the 2023 national championship. The Tigers were clear favorites coming into the 2023-24 season, but were bounced in the Elite Eight by Caitlin Clark’s Hawkeyes. Shortly thereafter, star transfer Hailey Van Lith opted to transfer a second time, this time signing with TCU. 

Yet while history proves that an excess of star power doesn’t always translate to on-court chemistry, on paper, USC sure looks ready to hold their own — in 2025 and beyond.

The United States and Mexico have withdrawn their joint bid to host the 2027 Women’s World Cup, per a Monday afternoon release from U.S. Soccer and the Mexican Football Federation.

According to the statement, they will instead focus on developing a "more equitable" bid for the 2031 tournament, with the ultimate goal of "eliminating investment disparities" between the men’s and women’s tournaments.

The federations went on to cite the upcoming 2026 Men’s World Cup in the U.S., Canada, and Mexico as an opportunity to build support for local infrastructure, improve audience engagement, and scale up media and partnership deals in preparation to "host a record-breaking tournament in 2031."

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"Hosting a World Cup tournament is a huge undertaking — and having additional time to prepare allows us to maximize its impact across the globe," said U.S. Soccer President Cindy Parlow Cone. "Shifting our bid will enable us to host a record-breaking Women’s World Cup in 2031 that will help to grow and raise the level of the women’s game both here at home as well as across the globe."

The decision leaves just Brazil and a joint bid from Belgium, Germany, and the Netherlands in the running for the 2027 host spot. Brazil — the rumored frontrunner — has never hosted a Women’s World Cup, while Germany hosted the 2011 tournament as a solo venture. 

Furthermore, this postponement doesn’t mean the U.S. is a shoo-in for 2031, as it's been previously reported that 2022 UEFA Women's EURO host England is considering their own Women's World Cup bid. FIFA is scheduled to confirm the winning bid after the FIFA Congress votes on May 17th.

Former Stanford leading-scorer Kiki Iriafen is set to join star rising sophomore JuJu Watkins at USC next year, reported ESPN’s Adrian Wojnarowski on Saturday. 

The 6-foot-3 forward is coming off a breakout season with the Cardinal, where the then-junior led Stanford to the Sweet 16 with an average of 19.4 points, 11 rebounds, and 2.3 assists per game. Walking away with the Pac-12’s Most Improved Player award and a spot on the All-Pac-12 team, Iriafen entered the portal at the close of last season and was subsequently ranked second on ESPN’s 2024-2025 transfer ranking list.

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At USC, Iriafen will play out her senior year alongside the Women's Basketball Coaches Association’s 2024 National Freshman of the Year JuJu Watkins, forming what could be an explosive partnership for the Trojans as they look to build momentum going into next season. The Southern California side advanced to the Elite Eight for the first time since 1994 this year, ultimately falling to UConn in a heated 80-73 battle.

Iriafen wasn’t the only one making choices this past week. LSU guard Hailey Van Lith officially announced her own transfer to TCU on Friday, while Princeton standout Kaitlyn Chen committed to UConn for her final year of college eligibility. Other big names still weighing their options are Oregon State's Talia Von Oelhoffen and Raegan Beers, as well as UNC's Deja Kelly.

With conference realignment on the horizon and team fit a contending factor, the NCAA women's basketball transfer portal has been busier than ever. And while transfers can bolster many types of college programs, this particular offseason has seen talent-rich programs growing even richer.

Legendary WNBA superstar Candace Parker announced her retirement from professional basketball on Sunday, effective immediately.

"I promised I'd never cheat the game & that I'd leave it in a better place than I came into it," she wrote in an Instagram post. "The competitor in me always wants 1 more, but it's time. My HEART & body knew, but I needed to give my mind time to accept it."

The Las Vegas Aces forward was in the midst of rehabbing a right ankle injury and a left foot fracture after missing part of the 2023 season.

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One of women's basketball's most prominent trailblazers, Parker popularized the play of a "big guard." A back-to-back NCAA National Championship winner with Tennessee, she was drafted No. 1 overall by the Los Angeles Sparks in 2008. She was named both WNBA MVP and Rookie of the Year in her debut season with the league. 

Parker exits the pros a three-time WNBA champion, a two-time league MVP, seven-time WNBA All-Star, two-time Olympic gold medalist, and two-time NCAA champion, in addition to many more individual accolades. Throughout her 16-year career, she averaged 16 points, 8.5 rebounds, and four assists per game. She remains the only player in WNBA history to earn three WNBA titles with three different teams: LA in 2016, Chicago in 2021, and Las Vegas in 2023. 

In her announcement, the 38-year-old implied the physical toll of league play was a driving factor in her ultimate decision to walk away from the game, despite recently signing a one-year deal with Las Vegas.

"This offseason hasn’t been fun on a foot that isn’t cooperating," she wrote. "It’s no fun playing in pain (10 surgeries in my career) it’s no fun knowing what you could do, if only…it’s no fun hearing 'she isn’t the same' when I know why, it’s no fun accepting the fact you need surgery AGAIN.

"I’m grateful that for 16 years I PLAYED A GAME for a living & DESPITE all the injuries, I hooped," she continued. "I’m grateful for family, friends, teammates, coaches, doctors, trainers & fans who made this journey so special."

Fans weren’t the only ones shocked by Parker’s surprise retirement. In a reaction captured on video, Liberty forward Breanna Stewart responded to the news with a jaw-dropped, eyebrow-raised "What? Wow." 

Yet while the Naperville, Illinois native’s time on the court might be over, Parker says she isn't leaving the world of basketball anytime soon.

"This is the beginning," she wrote. "I’m attacking business, private equity, ownership (I will own both a NBA & WNBA team), broadcasting, production, boardrooms, beach volleyball, dominoes (sorry babe it’s going to get more real) with the same intensity & focus I did basketball."