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Megan Rapinoe, Sue Bird launch production company to ‘move culture forward’

(Courtesy of A Touch More)

Megan Rapinoe and Sue Bird continue to embark on new adventures off the pitch and the court, respectively, as the pair launch production company “A Touch More.”

With their new venture, announced Wednesday, the sports power couple want to tell “stories of revolutionaries who move culture forward,” they said.

Bird and Rapinoe have been regarded as game changers in their careers. Both have reached the pinnacle of their sports while pushing for gender equity and social justice.

Bird, 42, won five Olympic gold medals with the U.S. women’s basketball team and four WNBA titles with the Seattle Storm before she retired at the end of the 2022 season. Rapinoe, 37, has won an Olympic gold of her own and two World Cups with the U.S. women’s national soccer team.

With their production company, they’ll aim to direct their spotlight at other difference makers.

“As athletes, we know how powerful our platforms are and the impact we can have on the world,” Bird and Rapinoe said in a statement. “‘A Touch More’ is a manifestation of our values, and our desire to bring to the surface stories of those who shape and move culture forward.

“We’re incredibly excited for some of the projects we have in the works and can’t wait to share more about this next chapter.”

The company will highlight stories about activists and underrepresented communities, including women, people of color and LGBT+ people.

The first project, “30 for 30: Pink Card,” is a four-part documentary podcast series produced in partnership with ESPN. It tells the story of women in Iran who have fought for the right to watch soccer across generations.

The series, from Peabody award-winning producer Shima Oliaee, will be released Thursday.