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MLB Bets on Pro Women’s Sports with Athletes United Softball League Investment

Athletes Unlimited softball pitcher Rachel Garcia warms up before a 2024 game.
Athletes Unlimited's new pro softball league will launch on June 7th. (Grant Halverson/Getty Images)

MLB is going all in on elevating the women's diamond, with the men's pro baseball league reportedly making an eight-figure investment for an equity stake of over 20% in the brand-new Athletes Unlimited Softball League (AUSL) — just in time for the venture's debut season.

Though MLB has a long history partnering with USA Softball and sponsoring initiatives in and around the game of softball, this week's AUSL announcement marks the baseball organization's first-ever investment in a professional softball league.

"We thought rather than starting on our own and competing, that finding a place where we could invest and grow a business was a better opportunity," MLB commissioner Rob Manfred told the Associated Press on Thursday.

Along with the financial backing that will bolster AUSL's operations and growth plans, MLB is partnering with the new league to boost its visibility through marketing, sales, and content distribution across MLB platforms — including the airing of select AUSL games on MLB Network and MLB.com.

"This is a watershed moment for women's sports and especially for softball," AUSL Commissioner Kim Ng — who notably broke barriers in her previous career as an SVP and, later, GM in MLB — said in a league statement.

"MLB's investment will supercharge our efforts to build the sustainable professional league this sport has long deserved, and sends a powerful message about the value of female athletes and the importance of creating professional opportunities for them."

Team USA catcher Stacey Nuveman and pitcher Lisa Fernandez celebrate a no-hitter at the 2000 Olympics.
Softball legends including the two-time Olympic gold medal-winning battery of Stacey Nuveman-Deniz and Lisa Fernandez will lead AUSL teams. (Jamie Squire /Getty Images)

Softball legends pitch in to build Athletes United success

Athletes Unlimited has been active in the softball space with their unique, individual athlete-centered competition system since 2020, with AUSL marking their first stab at a more traditional league format.

Beginning with the league's first pitch on June 7th, four teams — the Bandits, Blaze, Talons, and Volts — will play a traveling 24-game season across 10 cities prior to a best-of-three championship series between the top two AUSL teams in late July.

With an advisory board of former college and Team USA stars — including Jennie Finch, Natasha Watley, Jessica Mendoza, and Cat Osterman — plus a roster of US softball legends-turned-NCAA coaches like Lisa Fernandez (UCLA) and Stacey Nuveman-Deniz (San Diego State) leading the four teams, AUSL is tapping the sport's best to build a strong foundation for future league success.

With plans to establish city-based squads next year, AUSL is capitalizing on one of the country's most popular college sports — all while creating a sustainable pipeline for current and future NCAA softball stars to turn pro.

Team USA Outscores Canada to Open 2025 Rivalry Series

USA forward Taylor Heise takes the puck up the ice during a 2025 Rivalry Series game against Canada.
The USA outscored Canada 10-2 across their first two 2025 Rivalry Series games. (Rebecca Villagracia/Getty Images)

The USA women's hockey team came out on top over the weekend, kicking off the four-game 2025 Rivalry Series against Canada by dominating their northern neighbors, outscoring them by an impressive 10-2 margin across the pair's first two games.

US forward Abbey Murphy emerged as a series star, scoring a natural hat trick in the team's 4-1 win in Cleveland on Thursday — the first three-goal turn by a USA player against Canada since team captain Hilary Knight did so at the 2023 IIHF Women's World Championship.

"I told [Murphy], 'You set the bar pretty high,'" said Knight, who added her own hat trick to the mix in Saturday's 6-1 victory in Buffalo.

"I love how we showed up," the 36-year-old continued. "We've been working like dogs since August and to get rewarded for our work, and see situations that we need to work on."

Notably, while the USA brought their entire 2025 world championship-winning roster to the first two Rivalry Series games, Canada chose to evaluate some fresh faces while resting a number of standout veterans, including their No. 1 goaltender Ann-Renée Desbiens — a fact that should temper the sting of adding two big losses to their now four-game skid against the US.

With women's hockey taking over Milan at the 2026 Winter Olympics in February, the last two 2025 Rivalry Series matchups will more likely see both sides testing their final rosters for Italy.

How to watch the final games in the 2025 Rivalry Series

Canada will welcome the USA for the last two matchups in the 2025 Rivalry Series, with the puck dropping in Edmonton, Alberta, at 9 PM ET for both the December 10th and 13th clashes.

Both games will air live on the NHL Network.

WNBA Star Caitlin Clark Tees Off at The ANNIKA Pro-Am 2025

WNBA guard Caitlin Clark laughs with LPGA star Nelly Korda in the 2024 Pro-Am at The Annika tournament.
WNBA star Caitlin Clark will compete in The ANNIKA Pro-Am 2025 on Wednesday before world No. 2 golfer Nelly Korda begins her 2024 title defense at the tournament. (Brian Spurlock/Icon Sportswire via Getty Images)

The LPGA is bringing star power to Florida this week, as a wealth of women's golf talent — and one basketball superstar — tee off at the 2025 edition of The ANNIKA.

Kicking off the event on Wednesday was the annual Pro-Am, with Indiana Fever guard Caitlin Clark headlining the field for the second straight year.

World No. 2 golfer Nelly Korda once again joined Clark through her first nine holes, as Fever teammates Sophie Cunningham and Lexie Hull served as guest caddies.

The four-day professional tournament will then tee off on Thursday, though current world No. 1 Jeeno Thitikul will not be in attendance for the second year in a row.

Korda, however, will lead the charge to both defend her 2024 title and secure her first win of the 2025 LPGA season — as well as add to her full trio of trophies collected at The ANNIKA.

Four other Top-10 players will look to upend Korda's back-to-back bid, including No. 3 Miyu Yamashita, No. 6 Charley Hull, No. 9 Mao Saigo, and No. 10 Lottie Woad.

With the 2025 CMA Group Tour Championship capping the LPGA season later this month, The ANNIKA will also see golfers on the bubble — like US stars Rose Zhang and 2023 champion Lilia Vu — try to snag enough points to make the end-of-year tournament's final 60-player cut.

How to watch The ANNIKA 2025 LPGA tournament

Coverage of the fifth edition of The ANNIKA continues through Sunday, airing live on the Golf Channel.

UCLA Takes Down Oklahoma in Top 10 2025/26 NCAA Basketball Action

Oklahoma sophomore Zya Vann guards UCLA senior Gabriela Jaquez during a 2025 NCAA basketball game.
No. 3 UCLA basketball overcame the first major test of their 2025/26 NCAA season on Monday. (Thearon W. Henderson/Getty Images)

The No. 3 UCLA Bruins rose to the occasion on Monday, looking like 2025/26 NCAA basketball championship contenders as they took down the No. 6 Oklahoma Sooners 73-59 in Sacramento.

Utah transfer Gianna Kneepkens made the difference for the Bruins, leading all scorers with 20 points while opposing defenses limited both UCLA center Lauren Betts and Oklahoma big Raegan Beers to single digits.

Bruins forward Angela Dugalić also put up a standout performance, coming off the bench to score 16 points and snag 15 rebounds on Monday.

"There are so many weapons that I feel like it's hard for the defense to choose what to take away," Kneepkens said ahead of Monday's matchup. "What makes this team special is that any night could be someone's night."

Monday's clash with UCLA also served as the national broadcast debut of Oklahoma freshman guard Aaliyah Chavez, with the No. 1 high school basketball recruit seeing her first Top 10 NCAA matchup as a Sooner.

Chavez had a slow start against the experienced Bruins, registering 11 points, three assists, and two rebounds across her 32 minutes on the court.

How to watch UCLA basketball this week

The heat continues for No. 3 UCLA on Thursday, when the Bruins will host the No. 11 North Carolina Tar Heels at 9 PM ET, airing live on ESPN.

WNBA Star Alyssa Thomas Signs with Overseas Offseason League Project B

Phoenix Mercury forward Alyssa Thomas defends as Seattle Storm star Nneka Ogwumike drives to the basket during a 2025 WNBA game.
Phoenix Mercury forward Alyssa Thomas is the second WNBA player to sign with new offseason league Project B, joining Seattle Storm star Nneka Ogwumike. (Alika Jenner/Getty Images)

Newly formed offseason league Project B is stocking up, with Phoenix Mercury star forward Alyssa Thomas becoming the second big-name WNBA player to sign with the overseas venture ahead of its anticipated November 2026 debut.

Thomas follows Seattle Storm forward Nneka Ogwumike in joining Project B, a traveling tournament-style competition reportedly offering players significant pay raises into the seven- and even eight-figure echelon — as well as equity stakes in the league.

Thomas will still feature in the 2026 season of Unrivaled 3×3 Basketball this January, with the launch of Project B expected to conflict with Unrivaled's third season in 2027.

With salaries reportedly topping both Unrivaled and the WNBA, Project B's funding sources came into question after Ogwumike's announcement last week.

In February, The Financial Times named Saudi Arabia's Public Investment Fund as a league investor, though Project B co-founder Grady Burnett denied those claims to Front Office Sports last week.

However, the league is working with event partner Sela, a known subsidiary of the Saudi Public Investment Fund, though Burnett was quick to qualify that "Sela is one event partner that we pay money to. We do not have any dollars coming from them."

With the first season of Project B set to field 66 players, expect more high-profile signings to continue as the new venture adds to the increasingly crowded WNBA offseason space.