Naomi Osaka is already making waves ahead of her 2026 Wimbledon debut, after Nike released her custom All England Club match kit online.
Nearly every size of the four-time Grand Slam champion's design sold out within hours of the drop.
Japanese Design Inspires Naomi Osaka Nike Tennis Dress
Priced at $185, the Naomi Osaka Slam Nike Women's Dri-FIT Tennis Dress draws inspiration from Kirigami, a traditional Japanese art form centered on precise paper cuts. Featuring custom woven pleats, a rounded hem, and seven 3D flowers, the look is designed to honor Osaka's heritage while staying out of the way during match play.
Still, the world No. 15 seemed caught off guard by the demand for her design.
"You guys selling out my Wimby dress before I even had the opportunity to wear it on court is really gagging me," she posted to Threads. "Okay fashionistas, I see you! (I got you for the walk on though)."
The rapid sellout additionally reflects Osaka's growing fashion influence.
Earlier this year, she wore a jellyfish-themed outfit to the Australian Open before donning a shimmering Eiffel Tower look at Roland-Garros. Each Grand Slam appearance has doubled as a fashion moment for the star, and the Wimbledon release follows that pattern.
Osaka's Grass-Court Form Peaks Ahead of 2026 Wimbledon
However, Osaka's off-court buzz pairs with real on-court progress.
Osaka recently advanced to her first grass-court quarterfinal of the year at the 2026 Bad Homburg Open, beating Elise Mertens in straight sets. She heads into the All England Club next week hunting momentum, as she shoots for her on-court form to match her wardrobe hype.
