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UCLA’s Kiki Rice becomes first NIL athlete for Jordan Brand

(Photo courtesy of Nike)

Kiki Rice is officially a Jordan athlete.

The Jordan Brand has made the UCLA freshman its first signing of the name, image and likeness era in college basketball.

“Being Jordan Brand’s first NIL athlete is an incredible milestone, and I think it’s a testament to the hard work I’ve put in and all the people around me who have helped me get to this point,” Rice said in a statement. “Signing with the Jordan Brand is another motivating factor for me to continue to work hard and achieve my goals.”

Rice, who was named the Gatorade Athlete of the Year back in July, also was named Just Women’s Sports’ inaugural high school Basketball Player of the Year in March after leading Sidwell Friends to its first city championship in Washington, D.C. Wasserman represents the basketball player for all NIL deals.

The freshman said joining the Jordan Brand “doesn’t even seem real yet,” as it’s a brand she looked up to a lot as a kid.

“Growing up, I used to scroll through Jordan Brand’s website and see the athletes they had, or watch TV and be like, ‘Oh, they’re a Jordan Brand athlete,’” she said. “To now be one of them, it’s a dream come true and something I never really thought would happen. Now that it’s official, it’s the best thing that could have ever happened, and I’m so excited for the future.”

As a passionate advocate for gender equity, Rice also appreciates that Jordan Brand made their first NIL signing a women’s basketball player. Jordan Brand will collaborate with Rice on efforts to support her community, for example on improving opportunities in sport for girls.

“I experienced first hand a lot of inequity, and I think leveling the playing field between boys and girls at a young age is something that I’m really passionate about in terms of helping bridge the gap,” Rice said.

Inaugural World Sevens Football Tournament Takes the Pitch in Portugal

Ajax's Lily Yohannes dribbles away from Bayern Munich's Pernille Harder during the inaugural W7F tournament.
USWNT star Lily Yohannes and Ajax fell to Bayern Munich in Wednesday’s W7F tournament opener. (Gualter Fatia/World Sevens Football via Getty Images)

The first-ever World Sevens Football (W7F) tournament kicked off in Portugal on Wednesday, as eight European powerhouses compete for the 7v7 soccer venture's inaugural trophy — and a share of its $5 million prize pool.

After winning their first matches on Wednesday, French side Paris Saint-Germain, reigning Bundesliga champion Bayern Munich, and WSL clubs Manchester City and Manchester United all tacked on second group-stage wins early Thursday.

Those two-match leads guarantee each club a spot in Friday's knockout rounds — and a shot at the $2.5 million grand prize — regardless of the outcome of their third and final group play games on Thursday.

Notably, Ajax midfielder Lily Yohannes and Man United keeper Phallon Tullis-Joyce both feature in this week's tournament, adding extra time with their club teams before they report to USWNT camp next week.

For Yohannes's Netherlands team, the W7F road will end in group play, with fellow two-loss clubs AS Roma (Italy), FC Rosengård (Sweden), and Benfica (Portugal) facing the same fate.

With another competition in the works for North America this fall, this week’s tournament is setting the bar for what players, teams, and fans can expect from W7F moving forward.

How to watch the inaugural W7F tournament

After the group stage wraps on Thursday, the first-ever W7F semifinal slate will begin at 10 AM ET on Friday, followed by the championship match at 3 PM ET.

All W7F matches will stream live on DAZN.

Atlanta Dream Debuts “Pay Some Respect to Women’s Sports” Campaign

The new Atlanta Dream court reads "Pay Some Respect to Women's Sports"
The Dream partnered with Cash App and Playa Society to launch the "Pay Some Respect to Women's Sports" campaign. (Atlanta Dream)

The Atlanta Dream is showing respect, teaming up with Cash App and streetwear brand Playa Society to launch the "Pay Some Respect to Women's Sports" campaign — starting with a new center-court design.

To kick off their latest bold move, the WNBA franchise unveiled their new look this week, showcasing the campaign's title slogan across the State Farm Arena floor.

The "statement court" will be on full display during the Dream's 2025 home-opener against the Indiana Fever on Thursday night.

Following the game, the boldly designed black, white, and green court will relocate to an area youth nonprofit, donated in an effort to inspire young girls "to chase their dreams like their favorite WNBA team."

The campaign also extends beyond the hardwood, with the team collaborating with Playa Society on a "Pay Some Respect to Women's Sports" retail line.

"This unprecedented court design and retail collection is just the beginning," said Atlanta Dream president and COO Morgan Shaw Parker in a Wednesday press release. "Paying respect to women's sports is at the heart of this partnership and our goal is to set a new standard for how brands and teams collaborate to elevate girls and women who are earning that respect every day."

NCAA Stars Rep Team USA at 2025 FIBA 3×3 Women’s Series

UConn star Sarah Strong takes a shot during a 2025 NCAA Sweet 16 game.
NCAA basketball Freshman of the Year Sarah Strong will rep Team USA this weekend. (Steph Chambers/Getty Images)

USA Basketball is heading to France, with NCAA stars Sarah Strong (UConn), Mikaylah Williams (LSU), and Sahara Williams (Oklahoma) — plus 2024 Olympic bronze medalist Cierra Burdick — packing their bags for this weekend's 2025 FIBA 3×3 Women's Series.

Two-time FIBA 3×3 World Cup champ Burdick anchors the squad, with the 31-year-old returning to international competition just five months after undergoing hip surgery.

The college standouts also have key 3×3 experience, with all three earning gold for the U18 team at the 2022 and 2023 World Cups. 

Reigning NCAA champion and Freshman of the Year Strong also took the 2024 World Cup title, while 2021 World Cup winner Mikaylah Williams owns two USA Basketball 3×3 Female Athlete of the Year awards.

This weekend's event will kick off Team USA's run in this year's 3×3 Series, a five-month, 16-stop global tour with more than $1 million in prize money on the line.

The 14-team Marseille competition begins with a three-team qualifying round followed by pool play on Friday, with Saturday's knockouts determining the champion.

How to watch Team USA in the 2025 FIBA 3×3 Women's Series

The US opens their 3×3 campaign against Ireland at 7:15 AM ET on Friday, with continuing live coverage on the All Women's Sports Network and YouTube

2026 Expansion Team Boston Legacy Brings the NWSL to Gillette Stadium

A view outside Foxborough's Gillette Stadium, home to the NFL's New England Patriots.
Incoming NWSL team Boston Legacy FC will debut inside Gillette Stadium, home to the NFL's New England Patriots. (Maddie Meyer/Getty Images)

Boston Legacy FC will make their NWSL debut inside Foxborough's Gillette Stadium, the 2026 expansion club told reporters on Wednesday.

After significant delays impacted the proposed redevelopment of White Stadium, located in Boston's Franklin Park neighborhood, the team will call the NFL venue home for its full inaugural campaign.

With room for 20,000 soccer fans — when not used by up to 64,628 fans for NFL games — suburban Gillette's primary tenants are the New England Patriots.

The stadium is also the current home of pro lacrosse team Boston Cannons and MLS side New England Revolution — as well as the Revolution's third-division counterpart.

With White Stadium originally slated to reopen in March 2026, the Boston Legacy ownership group hit several snags in their plan to renovate the 76-year-old venue.

Following a controversial partnership with the city's public schools, an ongoing lawsuit from an area conservancy organization and community pushback are still causing significant construction delays.

Even so, the NWSL team remains committed to seeing the project through, telling The Athletic that "Boston Legacy FC will play its inaugural season at Gillette Stadium before the club moves into its permanent home at White Stadium in 2027."

"After nearly two years of community process, including more than 70 public meetings, a landmark lease agreement, and a clear victory at trial, White Stadium construction is well underway," the club's statement continued. "But construction will not be finished by March of 2026."

Calling the White Stadium conversion a "profit-driven rush," a local resident told the publication "This news comes as a relief for the communities around Franklin Park."

While sharing Gillette's turf-covered field with several different pro teams isn't an ideal situation, it does allow the NWSL's 15th addition to start off on what appears to be more stable footing — at least for now.

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