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NCAA women’s basketball tournament valued at $65 million in new deal with ESPN

(C. Morgan Engel/NCAA Photos via Getty Images)

The NCAA has signed a new 8-year, $920 million dollar media rights deal with ESPN for 40 of its NCAA championships, Front Office Sports reported on Thursday.

The deal includes the women’s March Madness tournament, which through the deal is valued at $65 million. The average payout of the deal per year sits at $115 million. That triples the price of the current package, which averages $34 million a year for 29 championships. It also rectifies the undervaluation of the women’s NCAA tournament, which was at the heart of a gender inequity report.

Working with the NCAA on the deal was Endeavor’s IMG and WME Sports.

While the number is under the estimated $81-$112 million valuation floated around about the women’s basketball tournament, it reportedly reflects the status of the market when it came time for negotiations. Karen Brodkin, EVP and Co-Head of WME Sports, noted that the market “is not like we’ve ever seen before.”

The valuation wound up being three times the previous deal, whereas other leagues have recently only gotten 1.2 or 1.3 times their valuation in recent deals. And opting to have the women’s basketball tournament remain bundled with other championships was in part to help out other, less popular championships.

“I wanted the best deal for everybody,” NCAA president Charlie Baker said.

While other networks were involved, the NCAA only spoke to ESPN during its exclusive negotiating window. Baker said that while Endeavor spoke with other networks, those conversations were “kind of all over the place.”

The deal will begin on Sept. 1 and end in 2032, corresponding with the end of the men’s tournament deal with CBS and Warner Bros. Discovery.

“We didn’t do a renewal,” EVP and Head of the Americas for Media at IMG, Hillary Mandel, told FOS. “This is a reset.”

In addition to adding 11 championships, ESPN has also committed to more investment in storytelling in the style of long-form, documentary-esque content.

Alyssa Naeher’s goalkeeper jersey sells out in less than three hours

uwnt goalie alyssa naeher wears jersey on the field with club team chicago red stars
USWNT star keeper Alyssa Naeher's new replica NWSL jersey was an instant success. (Daniel Bartel-USA TODAY Sports)

For the first time in the NWSL's 12-year history, fans can now buy their own goalkeeper jerseys. And while replica goalkeeper jerseys representing all 14 NWSL teams hit the market on Wednesday, some didn't stick around for long. 

Fans across women's soccer have long vocalized their discontent over the position's lack of availability on social media, often comparing the shortcoming to the widespread availability of men’s goalkeeper jerseys. And as the NWSL has grown, so has demand — and not just from those in the stands. 

"To have goalkeeper kits available for fans in the women’s game as they have been for so long in the men’s game is not only a long-awaited move in the right direction, it’s just good business," said Washington Spirit goalie Aubrey Kingsbury in an team press release. "I can’t wait to see fans representing me, Barnie [Barnhart], and Lyza in the stands at Audi!"

Business does, in fact, appear to be booming. Alyssa Naeher’s Chicago Red Stars kit sold out less than three hours after the league's announcement. Jerseys for other keepers like DiDi Haračić, Abby Smith, Michelle Betos, Katelyn Rowland, and Bella Bixby aren’t currently available via the Official NWSL Shop, though blank goalkeeper jerseys can be customized through some individual team sites. Jerseys start at $110 each.

"This should be the benchmark," said Spirit Chief Operations Officer Theresa McDonnell. "The expectation is that all players’ jerseys are available to fans. Keepers are inspiring leaders and mentors with their own unique fan base who want to represent them... I can’t wait to see them all over the city."

Simone Biles talks Tokyo Olympics fallout in new interview

gymnast simone biles on a balance beam
Biles' candid interview shed light on the gymnast's internal struggle. (Laurence Griffiths/Getty Images)

Decorated gymnast Simone Biles took to the popular Call Her Daddy podcast this week to open up about her experience at the 2020 Tokyo Olympics, revealing she thought she was going to be "banned from America" for her performance.

After Biles botched her vault routine due to a bout of the "twisties," she withdrew from the team final as well as the all-around final in order to focus on her mental health. She later reentered the competition to win bronze in the individual balance beam final.

In her interview with podcast host Alex Cooper, Biles admitted to feeling like she let the entire country down by failing her vault attempt.

"As soon as I landed I was like 'Oh, America hates me. The world is going to hate me. I can only see what they’re saying on Twitter right now,'" she recalled thinking. "I was like, ‘Holy s---, what are they gonna say about me?'"

"I thought I was going to be banned from America," she continued. "That’s what they tell you: Don’t come back if not gold. Gold or bust. Don’t come back."

Widely regarded as the greatest gymnast of all time, Biles has hinted at a desire to join her third Olympic team in Paris, though her participation won't be confirmed until after the gymnastics trials in late June. She holds over 30 medals from the Olympic Games and World Artistic Gymnastics Championships combined, and if qualified, would be a sure favorite heading into this summer’s games.

Caitlin Clark reportedly nearing $20 million+ Nike deal

Caitlin Clark #22 of the Indiana Fever poses for a portrait at Gainbridge Fieldhouse during her introductory press conference
WNBA-bound Caitlin Clark is said to be closing in on a monumental NIke deal. (Photo by Matt Kryger/NBAE via Getty Images)

Caitlin Clark is reportedly close to cementing a hefty endorsement deal with Nike.

The Athletic was the first to break the news Wednesday evening, commenting that the deal would be worth "eight figures" and include her own signature shoe. On Thursday afternoon, the publication tweeted that the deal would top $20 million, according to lead NBA Insider Shams Charania. Both Under Armour and Adidas are said to have also made sizable offers to the college phenom and expected future WNBA star.

The new agreement comes after Clark's previous Nike partnership ended with the conclusion of the college basketball season. She was one of five NCAA athletes to sign an NIL deal with the brand back in October, 2022. 

Considering Clark's overwhelming popularity and Nike's deep pockets, the signing's purported value doesn't exactly come as a shock. New York Liberty guard Sabrina Ionescu’s deal with the brand is reportedly worth $24 million, while NBA rookie and No. 1 overall pick Victor Wembanyama’s deal is rumored to weigh in at $100 million. And in 2003, LeBron James famously earned $90 million off his own Nike deal. 

Clark’s star power continues to skyrocket, with the NCAA championship averaging 18.9 million viewers and the 2024 WNBA Draft more than doubling its previous viewership record. Following the draft, Fanatics stated that Clark's Indiana Fever jersey — which sold out within an hour — was the top seller for any draft night pick in the company’s history, with droves of unlucky fans now being forced to wait until August to get their hands on some official No. 22 gear.

In Wednesday's Indiana Fever introductory press conference, the unfailingly cool, calm, and collected Clark said that turning pro hasn’t made a huge impact on how she’s conducting her deals.

"If I’m being completely honest, I feel like it doesn’t change a ton from how I lived my life over the course of the last year," she said. "Sponsorships stay the same. The people around me, agents and whatnot, have been able to help me and guide me through the course of the last year. I don’t know if I would be in this moment if it wasn’t for a lot of them."

Star slugger Jocelyn Alo joins Athletes Unlimited AUX league

softball star jocelyn alo rounds the bases at an oklahoma sooners game
Former Oklahoma star Jocelyn Alo has signed with Athletes Unlimited. (Photo by Brian Bahr/Getty Images)

Former Oklahoma slugger Jocelyn Alo has signed on with Athletes Unlimited and will compete in the AU Pro Softball AUX this June.

The NCAA record holder in career home runs (122), total bases (761), and slugging percentage (.987), Alo was originally drafted by the league in 2022 but opted instead to join the newly debuted Women’s Professional Fastpitch

Alo currently plays for independent pro softball team Oklahoma City Spark, with team owner Tina Floyd reportedly on board with her recent AUX signing. AUX games are scheduled for June 10-25, while the Spark's season will kick off June 19th. Alo will play for both. 

Among those joining Alo on the AUX roster are former James Madison ace pitcher Odicci Alexander and former Wichita State standout middle infielder Sydney McKinney.

According to Alo, the decision to play in the Athletes Unlimited league was fueled by her desire to propel women's sports forward as well as provide more exposure to a sport that's given her "so many opportunities."

"Not only to challenge myself more, but just for the growth of the game," Alo said, explaining her reasoning to The Oklahoman. "I genuinely believe that professional softball can be a career for girls."

Joining AUX is also one more step in her plan toward representing Team USA at the 2028 Los Angeles Olympics.

"I’m constantly thinking about how can I do these little things right in these four years to prepare me for the biggest stage of softball," she told The Oklahoman. "I definitely want to play in the Olympics, for sure."

Alo further expressed enthusiasm in the hope that the rise of other women’s sports, like women’s basketball and the NWSL, will push softball’s professional viability even higher.

"We’re seeing the NWSL (National Women’s Soccer League) get their stuff going, I see the WNBA starting to get hot," she continued. "I feel like the softball community is like, 'All right, it’s our turn and it’s our turn to just demand more.'"

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