If you build it, they will come.

That’s what the theme seems to be surrounding women’s sports.

According to ESPN sideline reporter Holly Rowe, the NCAA Women’s Volleyball Tournament title match drew 696,000 viewers on Saturday night, making it the most-viewed show on ESPN2 this month. It also marks a significant increase in viewership — 28 percent — over the 2019 women’s volleyball championship.

The 2017 and 2018 title matches drew more viewers than this year’s. However, sports television ratings have been down in general since the beginning of the pandemic and the number does not appear to include digital streams, so the fact that volleyball is reporting positive numbers is still a good sign.

For comparison, ESPN’s broadcast of New York Mets-Chicago Cubs last week drew 630,000 viewers. It was the most-watched weekday MLB game on ESPN since Opening Day, and yet it averaged roughly 66,000 fewer viewers than the volleyball national championship.

If you build it, they will come!!
⁦@TexasVolleyball⁩ vs ⁦@KentuckyVB⁩ averaged nearly 700,000 viewers and was the most viewed show on ESPN2 this month!
Great ratings news for ⁦@NCAAVolleyball⁩ pic.twitter.com/0bAltWXTe3

— Holly Rowe (@sportsiren) April 27, 2021

This comes amid a ratings surge for many other women’s sports that have received exposure from national networks and streaming services.

The NCAA Women’s Gymnastics Championship on April 17 drew the sport’s biggest television audience since 2011, according to Sports Media Watch. Broadcast on ABC for the first time, the event averaged 808,000 viewers, up 510 percent from 2019.

Over four million people tuned in to watch Stanford beat Arizona in the April 4 national championship game for women’s basketball, marking a 10.5 percent increase over 2019. The two semifinal games did even better, averaging 2.2 million viewers for a 22 percent increase over the ratings from 2019.

Viewership for the 2020 WNBA season was up 68 percent over 2019, and the NWSL shattered viewership records during the 2020 Challenge Cup, up 493 percent from the year before. Those increases can be attributed to more games being broadcast on major networks, with the WNBA airing on ESPN and ABC and the NWSL reaching a new deal with CBS.

Similar trends can be found on social media. A survey done during the men’s and women’s Elite Eight showed that eight of the 10 players with the biggest social media followings were women. Among them were UConn breakout star Paige Bueckers, who has over 800,000 Instagram followers following her team’s tournament run.

Sweden veteran defender Magda Eriksson is hanging up her international boots to focus on her health, with the 32-year-old officially announcing her retirement from her national team on Sunday.

Eriksson will continue competing at the domestic level for her German club, Bayern Munich.

The longtime captain sat out the most recent international window due to a head injury, watching as world No. 3 Sweden fell to No. 1 Spain in the two-leg 2025 Nations League semifinals.

"It's by far the toughest decision I've ever made," Eriksson said in her social media announcement. "But I'm listening to my body and mind instead of my heart."

"I've landed in the fact that unfortunately it's a decision that has to be made."

After an 11-year career with the Swedish senior national team, Eriksson retires as a two-time Olympic silver medalist, earning those podium finishes in Rio in 2016 and at the delayed 2020 Tokyo Games.

Often leading Sweden through major tournaments where early domination dissolved into a third-place finish, Eriksson also helped her team eke onto the World Cup podium in both 2019 and 2023.

"It is heavy news," said Sweden head coach Tony Gustavsson after Eriksson announced her international retirement, calling her "one of our most important players for a long time."

"[Magda's] professionalism, courage, and heart have left a strong mark on the national team," he added.

Chelsea FC's £1 million gamble is paying dividends, as USWNT rising star Alyssa Thompson continued her goal-scoring momentum for the six-time defending WSL champs on Sunday.

The young forward found the back of the net in the ninth minute of the Blues' 1-1 Sunday draw with Liverpool, solidifying her status as a decisive attacking threat for her new club.

"You can see how much talent she has and the quality she brings to the team," Chelsea manager Sonia Bompastor said of Thompson earlier this month. "She's improving game after game, becoming more connected to her teammates, and understanding the way we want to play better."

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Thompson left NWSL side Angel City for Chelsea on a then-record £1 million transfer fee in early September, with the 21-year-old going on to notch three goals and one assist in four matches across both WSL and Champions League play.

"Being able to play with players that are the best in the world is an amazing opportunity," said the striker. "I want to learn, grow, and develop a lot. I feel like Chelsea is such an amazing environment to do that in."

Beyond individual accomplishment, Thompson's success underscores Chelsea's depth as they continue to hunt domestic and continental honors on a now-34 match WSL unbeaten streak — while also looking to potentially draw more USWNT stars away from the NWSL.

Women's professional baseball has landed a home base, with Front Office Sports reporting on Monday that the newly formed WPBL will play the entirety of its 2026 debut season at Robin Roberts Stadium in Springfield, Illinois.

The incoming league prioritized a neutral venue without an existing baseball team to house its four inaugural clubs — New York, Boston, LA, and San Francisco — for its first campaign, with barnstorming games also planned for each team market.

"Our sport is for everybody," WPBL co-founder Keith Stein told FOS. "It's for middle America, everybody. We thought, 'Our teams are on these two coasts, it would be good to be in the middle of the country.'"

Founded in 2024 as the first professional women's baseball outfit in the US since 1954, the WPBL will hold its first-ever draft on Thursday, with the league's four teams drawing from a pool of 120 eligible players.

The WPBL recently fielded an oversubscribed Series A investment round, telling FOS that they're closing a $3 million raise with another round planned ahead of its August 2026 season-opener.

Each 30-player team will operate under a $95,000 salary cap for the first year, with the league also covering living costs throughout the seven-week season as well as giving players a percentage of sponsorship funds.

How to watch the first-ever WPBL Draft

The 2025 WPBL Draft kicks off at 8 PM ET on Thursday, with live coverage streaming across the league's Instagram, TikTok, and YouTube channels.

Las Vegas Aces boss Becky Hammon spoke her mind last week, telling CNBC Sport that the WNBA might need "a change in leadership" for the league's CBA talks to successfully progress.

"I just think [player relations] might be too fractured at this point, but we'll see," Hammon said, while also noting that she's had only limited interactions with WNBA commissioner Cathy Engelbert.

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Citing Engelbert's "private conversations...with individual players — or lack of the conversations," Hammon described the commissioner's current relationship with players as "rocky" while describing her widely criticized leadership style.

"I don't know if she can ever regret, retract, and get that traction back from those conversations," the Aces boss posited.

"When the players speak, people need to sit up and listen," she continued. "I think [Engelbert is] sitting up and listening now."

Hammon also voiced support for Minnesota Lynx star Napheesa Collier after the five-time All-Star described the WNBA as having the "worst leadership in the world" in her now-viral 2025 exit interview.

"I completely agree with Napheesa that the players should be making more than coaches," the Las Vegas sideline leader — who publicly earns seven figures per year — continued. "They're due for a huge increase in salary, and it's got to be something that is sustainable. That's the biggest thing you got to remember, that this league is still a young league."

Ultimately, while the 2025 WNBA season is over, CBA concerns loom large over the league's current offseason and 2026 campaign, leaving Hammon and others looking to avoid a lockout as the November 30th extension deadline nears.