The U.S. women’s national team is preparing to welcome its next head coach. And as the new chapter begins, college soccer stars could get their chances on the USWNT roster.

With the NCAA tournament kicking off Friday, Just Women’s Sports highlights four players who deserve a look from incoming USWNT coach Emma Hayes.

The recent debuts of Mia Fishel, 22, and Jaedyn Shaw, 18, underscored the shift in the national team, as a youth movement is beginning to take over in the presence of veterans. Already, Fishel and Shaw have provided a sneak peek at what the future could look like, with each scoring a goal in the last match against Colombia.

Our previous edition of this list picked out NWSL players who should get USWNT consideration. This time around, we turn to the college ranks to spotlight prospects who could receive call-ups in 2024.

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Trinity Byars, 20, Texas

A standout for Texas, which claimed a No. 5 seed in the 64-team bracket, Byars has the abilities to be a top pick in the 2024 NWSL draft. Through three seasons with the Longhorns, she has had 46 goals and 32 assists in 64 games. She also was an all-state sprinter in high school, making her an explosive forward with the power to outrun opposing defenses – a skill which has helped other USWNT forwards, including Mallory Swanson.

While the USWNT certainly has options at forward, Byars could warrant a look as the team retires star players such as Megan Rapinoe. She also has extensive youth experience, including being nominated for U.S. Soccer’s Young Female Player of the Year award in 2019.

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Lexi Missimo, 20, Texas

Missimo is another star out of of Texas that has spent time in the USWNT’s youth system. The midfielder has been linked to both Manchester City and Arsenal, and she has at times been compared to the likes of Lindsey Horan, Rose Lavelle and Sam Mewis.

Considering what those three have accomplished, Missimo could be the next big thing for the USWNT midfield.

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Ayo Oke, 20, UCLA

Oke transferred to UCLA from Cal ahead of the 2023 season, and she and the Bruins enter the NCAA tournament with a No. 1 seed. In the 2022 season, she posted nine assists as a right back.

The 20-year-old defender also has youth national team experience, playing as a starter on the U-23 national team in March 2023. She also played at the U-20 Women’s World Cup and helped the U.S. to the U-20 Concacaf Championship in 2022.

She’s been a part of U.S. Soccer’s youth system since the U-15 age group, and as the USWNT looks to replace aging defenders (and Emily Sonnett seemingly transitions to the midfield), Oke deserves a look.

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Reilyn Turner, 21, UCLA

Reilyn Turner, who became the first college athlete to sign an NIL deal with Nike, has been a star for UCLA in three seasons. In 2022, she was named the Most Outstanding Player at the College Cup, helping UCLA to the national championship. And in 2023, she is putting together her best year to date, with 10 goals and six assists through 18 games played.

While Turner would have to compete against a stacked forward group on the USWNT, she has the ability to show up in big moments. A fixture on U.S. youth national teams, she should see a senior USWNT call-up soon.

With Sunday's final match looming, the competition is heating up at the 2025 BNP Paribas Open at Indian Wells — though several top US players are no longer feeling the fire after falling short in the Round of 16.

Unseeded 28-year-old Swiss contender Belinda Bencic claimed arguably the tournament's biggest upset thus far, with the wild card ousting world No. 3 Coco Gauff on Wednesday.

Despite Gauff taking the first set, 2020 Olympic champion Bencic prevailed, fighting through multiple medical timeouts to snag the win.

Fellow US standout No. 4 Jessica Pegula suffered a similar fate, losing to Ukraine’s No. 23 Elina Svitolina in a three-set match heavily impacted by three hours of rain delays on Tuesday.

With the 5-7, 6-1, 6-2 come-from-behind win, Svitolina advances to her first Indian Wells quarterfinals in six years.

World No. 1 Aryna Sabalenka and defending Indian Wells champion No. 2 Iga Świątek continued their dominance through the Round of 16, with each booking their quarterfinals berth without dropping a single set at the tournament.

Bencic to face last-standing US player Madison Keys

Another US star stands between Bencic and Friday's semifinals, as 2025 Australian Open champ and freshly minted world No. 5 Madison Keys continues her winning form in California.

The endurance and tenacity that earned Keys her first-ever Grand Slam title is on display at Indian Wells, where she outlasted Belgium's No. 28 Elise Mertens after three back-and-forth sets on Monday before surviving a difficult battle against Croatia's No. 19-seed Donna Vekić in Wednesday’s Round of 16.

By winning the 4-6, 7-6 (7), 6-3 clash, Keys is now riding a 15-match victory streak into Thursday's quarterfinal.

"I kind of just started deciding I was going to go for a little bit more," she said afterwards. "Really happy to be able to get that match and get that win and play another match here."

How to watch Thursday's 2025 Indian Wells quarterfinals

Thursday's quarterfinal round kicks off with Świątek taking on China's 2024 Olympic champion No. 8-seed Qinwen Zheng in a gold-medal rematch at 2 PM ET.

Svitolina will take on No. 9-seed Mirra Andreeva at 4 PM ET, with Keys set to contend with Bencic at 5:10 PM ET.

Sabalenka will close out the round at 8 PM ET, when she'll face her first seeded opponent all tournament in No. 24-seed Liudmila Samsonova.

Live coverage of all matches will air on the Tennis Channel.

USWNT forward Mallory Swanson has yet to join the Chicago Stars for 2025 play due to a personal matter, with the NWSL club confirming Wednesday that the standout striker will not feature in their Friday season opener against the reigning league champion Orlando Pride.

Chicago originally noted Swanson’s absence alongside their preseason roster announcement, adding that the organization is "fully supportive of her decision."

"I'd like to thank the club and the fans for their understanding during this time," Swanson said in the club's January release. "I appreciate the kindness and encouragement from my teammates and all the Stars staff and hope to be back with the team and playing in front of our fans as soon as I can."

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Triple Espresso dwindles to a single shot

After lighting up the Paris pitch last summer, the USWNT's gold medal-winning attacking trio of Swanson, Sophia Wilson (neé Smith), and Trinity Rodman — self-dubbed the "Triple Espresso" — have yet to reunite on the national team roster, due in part to load management.

While a lingering back issue has kept Rodman out of every USWNT camp since the 2024 Olympics, the Washington standout made her return to play as a second-half substitute during the Spirt’s 2025 Challenge Cup win last Friday.

Portland Thorns star Wilson — who hasn’t played with the US since October — is officially out for the entire 2025 NWSL season after announcing her first pregnancy last week.

As for Swanson, a return timeline for both club and country remains unclear, with Chicago now preparing to open the season without their celebrated striker.

"Top player in the world, but the game still goes on," Stars head coach Lorne Donaldson told media Wednesday. "We still have players that we have to focus on, and I think that just gives somebody else another opportunity to come out and just say, 'Okay, I can do it,' because the game is not going to wait for us."

In a year without a major international tournament, maintaining player health on and off the field is massively important, leaving clubs adjusting to their shorthanded rosters and fans cheering for a very different NWSL than last season.

How to watch the 2025 NWSL season kick-off

The first peek at the new NWSL rosters in action hits fields this weekend, with all 14 clubs notching their first minutes by Sunday night.

The Chicago Stars will kick off 2025 play against the Orlando Pride at 8 PM ET on Friday, with the match streaming live on Prime Video.

At the same time, Rodman's Washington Spirit will take on a new-look Houston Dash, streaming live on NWSL+.

With Wilson sidelined, the Portland Thorns will face 2024 NWSL semifinalists KC Current in their 12:45 PM ET season opener on Saturday, with live coverage airing on ABC.

The NCAA is turning up the heat on the next two seasons of non-conference basketball competition, with powerhouse programs from the University of South Carolina and the University of Southern California set to determine which team is "The Real SC" via a special two-game series.

The acronymic rivals will first meet at Crypto Arena in Los Angeles on Saturday, November 15th, 2025, before heading to Bon Secours Wellness Arena in Greenville, South Carolina, on the same date the following year.

In anticipation of high ticket demand, series host Complete Sports Management shifted both games to the aforementioned higher-capacity venues, rather than utilizing the teams’ usual on-campus arenas.

"I will always choose elevating women's basketball, and that's especially true in scheduling," South Carolina coach Dawn Staley said in a team statement. "I know Complete Sports Management has the same mission, and I like their creativity in bringing not just two great programs together, but engaging their fan bases on both coasts in a debate they love to have."

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Series to showcase the best of NCAA basketball

The newly created series won't just decide "The Real SC," it also pits two of the sport's historic programs against each other in an SEC vs. Big Ten and East Coast vs. West Coast battle for bragging rights.

The defending champion Gamecocks are currently ranked No. 2 in the nation as they gear up for the 2025 March Madness tournament, in which they'll seek a fifth straight Final Four berth and an overall fourth NCAA title.

Meanwhile, the Trojans are chasing South Carolina up the AP Poll in the No. 4 spot, with a goal to equalize with Gamecocks by claiming a third national championship this season. If they're successful, it will be USC's first NCAA trophy since 1984.

Regardless of the 2024/25 NCAA tournament's outcome, both teams will likely still roster multiple future WNBA stars for the foreseeable future, with fans banking on seeing current sophomore stars like South Carolina's MiLaysia Fulwiley and USC's JuJu Watkins featuring in both games of "The Real SC" series.

How to buy tickets to USC vs. South Carolina in "The Real SC"

Tipping off in LA on November 15th, 2025, tickets for the first meeting between the Gamecocks and Trojans in "The Real SC" series will be available for purchase online this Friday at 1 PM ET.

Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.

Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.

Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.

Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.

"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."

Basketball leads women's sports ad impact numbers

The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.

The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.

Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.

With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.

One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.

Gymnastics, volleyball draw advertisers to NCAA women's sports

The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.

That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.

All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.