Only a few weeks into the regular season, the NWSL is already switching gears. The 2023 Challenge Cup kicks off with five games on Wednesday as the league gets set to debut a new Cup format in its fourth year of existence.

Instead of a preseason tournament, the Challenge Cup will run as an in-season campaign with games interspersed throughout the league’s regular season. To accommodate players competing in the World Cup this summer, the league will play only Challenge Cup games from July 10 to Aug. 17. The top four teams at the end of the Cup round-robin stage will advance to single-elimination semifinals on Sept. 6, and the final will be played on Sept. 9.

With more prize money available than ever before, players will be greatly incentivized to compete for the trophy. What can fans expect from this year’s version of the Challenge Cup? Let’s dig in.

Why the schedule change matters

The NWSL’s decision to turn the Challenge Cup into an in-season competition is rooted in recent history. In 2020, the Challenge Cup functioned as a mini-tournament replacing the regular season, as professional sports reacted to the COVID-19 pandemic.

In 2021 and 2022, the Challenge Cup became a preseason tournament, where teams played out the group stages before the regular season began. The scheduling was both a blessing and a curse as teams rotated depth and showed a varied commitment to immediate results versus long-term process.

For example, the NWSL’s two new California expansion sides in 2022, the San Diego Wave and Angel City FC, used Challenge Cup to test brand-new rosters ahead of the regular season. The Washington Spirit and North Carolina Courage, meanwhile, played competitively all the way to the Challenge Cup final and then suffered in the regular season after a taxing Cup championship game.

Turning the Cup into a regular season competition should help teams stay sharp, and UKG’s commitment of $1 million in prize money — equitable to the winnings of the 2020 MLS is Back Tournament — will keep players engaged. While coaches will be tasked with keeping their squads fresh for the regular season matches on either side of their midweek Cup games, players will give their all with the opportunity to win bonuses that rival some of the highest in women’s soccer.

Which teams are set up best to compete?

The Challenge Cup is a depth game, so the teams that have the ability to rotate without sacrificing quality will have the best chance at winning it all by the end of the year. Fitness and player absences for the 2023 Women’s World Cup in July and August will force some teams into greater challenges than others.

Historically, the Challenge Cup has rewarded scrappy sides who ride momentum and punch above their weight. In 2023, however, the stretched-out schedule could tip the scales back in favor of the NWSL Shield contenders. OL Reign, the Portland Thorns and the Kansas City Current boast the highest levels of depth in the NWSL.

While the Current’s injury bug could hold them back in the early stages of the competition, they have the reinforcements to power through the World Cup period of the Cup, including a number of top midfielders and attackers who will not be leaving for any period of time. Another team to watch out for is 2020 Challenge Cup champion Houston Dash, who have a frontline of red-hot talent that will not be leaving for Australia and New Zealand in July.

Other teams with the potential to hit their stride as the Cup progresses are Racing Louisville, the Chicago Red Stars and Angel City. All three of those clubs have shallow areas on their rosters, but due to their roster construction, could have more players available during the World Cup than a number of the league’s heavy-hitters.

Top players to watch: Check the midfield

In past Challenge Cups, strong midfields that can generate goal-scoring opportunities have held an advantage in later rounds, and this year might be no different.

Houston’s attacking trio of Diana Ordoñez, María Sánchez and Ebony Salmon have already been putting opponents under pressure in the early going of the regular season, and it’s possible all three will be available throughout the Cup (Salmon theoretically could still be called up to England).

The Current could find themselves heavily reliant on their non-World Cup talent, including rookie attacker Michelle Cooper and veteran midfielder Vanessa DiBernardo, while hoping Morgan Gautrat and Kristen Hamilton return from injury. Racing Louisville will also rely on a growing midfield, as Jaelin Howell and Savannah McCaskill try to stake their claim as the next generation of the USWNT midfield player pool.

OL Reign and Portland will similarly turn to their stacked midfields. The Thorns boast rising U.S. talent Olivia Moultrie as an attacking midfield option, while the Reign have already gotten quality minutes from midfielder Olivia van der Jagt, who will likely combine with longtime veteran Jess Fishlock while World Cup players are away.

Outside of the hidden gems, expect the league’s top stars to show out before they leave for the international stage. Sophia Smith currently leads the regular season Golden Boot race with four goals and two assists, followed by Washington Spirit forward Ashley Hatch with three goals. Gotham winger Midge Purce has two goals and two assists as she battles for a spot on the USWNT’s World Cup squad.

Predictions

Challenge Cup champion

Portland Thorns over Houston Dash

The Dash have the defensive tenacity and attacking firepower to advance all the way to the Cup final. But given the length of this year’s Challenge Cup, the deepest and steadiest team should have just enough to emerge victorious.

Challenge Cup MVP

Sam Coffey, M, Portland Thorns

Midfield options will be critical throughout the Challenge Cup, and Portland’s could be the difference in the quest for the trophy and $1 million prize pool. Coffey has been growing into her role as a midfield maestro for Portland, and the team doesn’t have an obvious rotation replacement that would pull minutes from the 24-year-old.

Challenge Cup Golden Boot

Diana Ordoñez, F, Houston Dash

Ordoñez is the focal point of Houston’s front three, with the ability to score both with her feet and her head. The Dash have the potential to make one of the strongest runs during the World Cup period as the chemistry between Mexico teammates María Sánchez and Ordoñez builds with every game.

Claire Watkins is a Staff Writer at Just Women’s Sports. Follow her on Twitter @ScoutRipley.

Zimbabwean swimming legend Kirsty Coventry made history on Thursday, when she became both the first woman and first African ever elected president of the International Olympic Committee (IOC).

At 41-years-old, Coventry will also be the youngest president in the organization's 131-year history and the 10th individual to ever hold the office.

"As an nine-year-old girl, I never thought I would be standing up here one day getting to give back to this incredible movement of ours," the five-time Olympian said in her remarks.

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An extensive Olympic resume, in and out of the pool

The Auburn University grad and seven-time Olympic medal-winner — including back-to-back golds in the 200-meter backstroke at the 2004 Athens and 2008 Beijing Games — retired from competition after the 2016 Rio Olympics.

At that time, Coventry was already three years into her IOC membership, after initially joining as part of the governing body's Athletes' Commission. She joined the Executive Committee in 2023.

"I will make all of you very, very proud and hopefully extremely confident in the decision you have taken," Coventry said to her fellow members in her acceptance speech. "Now we have got some work together."

That work that awaits Coventry in her eight-year mandate will include navigating the 2028 LA Games and selecting a host for the 2036 Summer Games.

Her first Olympic Games at the helm, however, will be the 2026 Winter Olympics in Italy, giving her less than a year to prepare before the Opening Ceremony kicks off.

Coventry to continue IOC efforts to promote gender equity

Coventry will have a few months to adjust before assuming her new office on June 23rd, when she will succeed her mentor, 71-year-old Thomas Bach.

Bach will have served the IOC's maximum 12-year tenure in the role when he steps down, having led the governing body to stage the first-ever Olympic Games with equal numbers of women and men competing — a mark captured at the 2024 Summer Games in Paris.

With gender equity as a driving force in his leadership, Bach also increased the number women serving as both IOC members and in the organization's leadership roles, with women comprising seven of the body's 15-person executive board.

Coventry is one of those seven women, and Bach specifically hand-picked her as his successor.

The legacy she inherits isn't lost on Coventry, both in the efforts of Bach and in the women who paved the way — perhaps none more directly than IOC member Anita DeFrantz, a 1976 Olympic bronze medal-winning rower for Team USA and the only other woman to ever run for IOC president.

Recognizing the election's historic significance, 72-year-old DeFrantz overcame significant health issues to travel to Greece in order to vote for Coventry — with her ballot securing the exact number of votes Coventry needed to win.

"I was really proud that I could make her proud," an emotional Coventry said.

The NCAA is leveling the playing field, with Women’s March Madness teams in line to receive their first-ever prize payouts based on tournament performance — a mechanism the men’s tournament has enjoyed since 1991.

Sparked by 2021's landmark NCAA gender equity review, the NCAA will distribute a total of approximately $15 million to individual conferences based on how many games their teams play, with each March Madness performance "unit" worth about $113,000.

This year's inaugural $15 million purse represents 26% of the competition's $65 million media rights valuation — putting it proportionally on par with the percentage allocated to the men's fund.

That overall prize pool will jump to $20 million in 2026 and $25 million in 2027, before switching to a successive 2.9% increase per year.

"We are all playing in the same March Madness," said UNC Greensboro head coach Trina Patterson, whose No. 16-seed Spartans will face No. 1-seed USC in the first round on Saturday. "The treatment for the men and women should be equal. We get a unit!"

March Madness teams get additional NCAA tournament perks

While the performance payouts are new this year, women's March Madness teams also receive perks like charter flights throughout the tournament, which can make all the difference for smaller programs eyeing an upset.

"Everyone is so excited about the experience. Going from the bus directly to the plane, everyone was so happy," March Madness debutante William & Mary head coach Erin Dickerson Davis told ESPN ahead of her No. 16-seed team’s First Four victory on Thursday.

Columbia junior Perri Page, whose No. 11-seed Lions defeated Washington in their own First Four matchup on Thursday, echoed Davis' sentiment, saying, "It was cool going to the charter, and we've been taking it all in."

"We've been enjoying the whole season," the forward added, noting "It's great we can make money for the school now."

"It should have always been that way. Women's basketball has been fighting for equality for a very long time," said Davis. "I've been in this business for many, many years. I played college basketball. It's a long time coming."

"You got to start somewhere, and I think we've been so far behind," added Columbia head coach Megan Griffith.

"This is more like the whipped cream. I think the cherry on top is going to keep coming — but it's really good so far."

Less than two months before the season tips off on May 16th, the WNBA dropped its full 2025 national broadcast slate on Thursday, rewarding last year’s most in-demand teams with a significant uptick in screen time.

Fueled by the fan fervor around 2024 Rookie of the Year Caitlin Clark, the Indiana Fever will see a league-record 41 of their 44 regular-season games aired nationally this season.

That tally includes all five Fever matchups against regional rival Chicago, after the pair's June 23rd game averaged 2.3 million viewers — becoming the most-watched game of the 2024 regular season.

Just behind Indiana in earning significant national broadcast coverage are two-time WNBA champs Las Vegas, who will see 33 of their games aired across the country. As for the reigning champions New York Liberty, they trail the Aces by just one game, with 32 of their 2025 season games garnering national attention.

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Record WNBA ratings spur big broadcast moves

Thanks to 2024’s monster ratings, big-name networks are increasingly recognizing the WNBA as a profitable summer product, with broadcasters expanding their coverage as the league prepares for its 11-year, $2.2 billion media rights contract to kick in next year.

With the 2025 WNBA season expanding from 40 to 44 games per team, ION is leading all broadcasters with 50 regular-season games, with ABC/ESPN, CBS Sports, NBA TV, and Amazon Prime all taking a piece of the pro women's basketball league's pie.

Broadcasters are also moving games off of their sports-specific networks and onto flagship cable channels, with a record 13 matchups — a full half of Disney Networks' 26 regular-season games — set to air on ABC, including the 2025 WNBA All-Star Game.

The league will also see its first-ever regular-season games earn primetime broadcast TV slots, with CBS Sports elevating two of its 20 games — the June 7th and August 9th battles between the Chicago Sky and the Indiana Fever — to its flagship network, CBS.

As the WNBA shoots for an even more impactful 2025 season, broadcasters are helping to boost the charge, offering increased access to the league’s brightest stars and biggest games.

The NCAA tournament tips off in earnest with the bracket's 64-team first round on Friday, as eager March Madness fans look beyond the chalk to eye the competition's underdogs after a rollercoaster 2024/25 basketball season.

Early upsets aren’t exactly the norm in the women’s tournament. Only one lower seed won their first-round matchup in 2024, and no team below a No. 3 seed has ever gone the distance, but in a season of increased parity, a few lower-rated squads are rounding into underdog form.

Breaking down potential March Madness bracket-busters

For potential March Madness upset instigators, late-season momentum late season momentum is the name of the game — a dangerous factor in any single-elimination tournament.

Even without superstar grad Caitlin Clark, No. 6-seed Iowa capped their regular season on a high before narrowly losing to No. 4-seed Ohio State in the Big Ten tournament's quarterfinals. Should they advance past No. 11-seed Murray State in their first-round Saturday matchup, the Hawkeyes are poised to give No. 3-seed Oklahoma a run for their money in the second round on Monday.

Entering as a No. 10-seed, Ivy League tournament champs Harvard will have their hands full against No. 7-seed Michigan State on Saturday, but Crimson senior Harmoni Turner and her season-average 22.5 points per game could tilt the scales in Harvard's favor.

After edging out first-round opponent No. 11-seed Iowa State, No. 6-seed Michigan is playing like an upset contender. Now a potential second-round matchup against No. 3-seed Notre Dame — fresh off a recent losing skid — awaits the young squad. 

With the brackets locked and the teams loaded, the prospects of twists and turns make the first two rounds of the NCAA tournament especially exciting — even if this year’s frontrunners appear destined for Tampa.

How to watch Women's March Madness games this weekend

The Big Dance officially begins at 11:30 AM ET on Friday, when No. 11 Iowa State tips off against No. 6 Michigan on ESPN2.

Saturday's slate will complete the 2024/25 NCAA tournament's first round, with No. 6 Iowa beginning their Madness run against No. 11 Murray State at 12 PM ET on ESPN.

No. 10 Harvard will start dancing a few hours later, with the Crimson facing No. 7 Michigan State at 4:30 PM ET on ESPNews.

All games in the 2025 March Madness tournament will have live coverage across ESPN networks.