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Ol Reign’s Jasmyne Spencer on Dell Loy Hansen & What’s Next For NWSL

Jasmyne Spencer #22 of OL Reign FC kicks for the ball

Jasmyne Spencer is a forward for OL Reign of the NWSL. She spoke with JWS about the Black players of the NWSL coalition and how they’re working to put their social justice message into action.

After the statements made by Dell Loy Hanson, what is your hope for the future of NWSL ownership and how do you think the league can continue to progress?

I think one of the big things is that these things are now coming up to the surface. It’s difficult to make change when you’re unaware of it, so as terrible as the statements were, I think it was a really big learning curve to see that within our own ownership group, within our league, that these old mindsets were present. Now, we can flush them out and hopefully bring in leadership that is on board with social justice and social reform and really understand that what they represent is a diverse group of women and a diverse community of fans. It was a terrible incident, but in a way, it has forced us to raise the standards league-wide. I know for us and all the Black players of the NWSL, what we would really like to see is people of color in those leadership roles.

The Black players of the NWSL released a powerful statement regarding his comments. Can you talk to me about what being a part of that statement means to you? 

It’s been difficult for the majority of us to find our footing because we are a minority in our sport. Back in May, when everything happened with George Floyd, a bunch of us felt like, “Enough is enough. We need to do something with our platform.” But, it was also right in the midst of the tournament starting and there were so many things that were unclear. And, for all of the Black women on the OL Reign roster, we were in Montana, we’re in the midst of transitioning to Montana. So, we were very much already isolated in a bubble. It was just a difficult time to even be given space to process and just understand our own feelings, let alone speak on them.

Ahead of the Fall Series, now that everyone’s back in their home market and has had time to process and come together, we thought it was super powerful if we formed our own union, for lack of a better word. Then we can really start to propose some actionable change out there using our platform. This is just another way where we can support each other and check in on each other, and just make sure that we’re all okay and feel secure in our environments and have a safe space to feel and decompress if we need or act if we need. Just to know that we’re, we’re all in this together.

What was the league’s response to your statements?

So far, everyone we’ve spoken to, the PA, the league, and a majority of the individual teams have been super supportive and reaching out and asking for ways they can help. That has been refreshing. I know, here at the Reign, they have been very good in taking a back seat and letting us lead and teach and basically let us help them and guide them in ways that they can be better allies. And, we can do right by the Black and Brown communities that we represent here in the Seattle-Tacoma area. We’re just trying to basically expand that to make it not only league-wide, but nationwide, because we represent a big demographic of women, young girls of color who love the sport of soccer. So far so good, and we hope that we can continue to grow and have a greater influence as time goes on.

We’ve seen in recent weeks the WNBA lead the way in terms of protesting. Does your team, or any other NWSL teams that you’ve heard of have any plans for social justice messaging during the Fall Series?

We’ve all bounced around a couple of ideas of ways we can demonstrate. Our board specifically has reached out and had a lot of positive conversations with members of the WNBA. I think a challenge for us, as I said before, is we’re minorities in our sport, where the WNBA is 70% women of color. We’re just trying to basically learn from them and be advised by them and ask, “How have you been able to do this for so long, so effectively? What are ways that you’ve been able to stay unified as a league to present these super powerful messages?” I think we’ve had a lot of good conversations and inspiration that we’ve taken from them, and hopefully, we’ll be able to execute throughout the Fall Series.

What have you learned up to this point about the role athletes play in national conversations around race and social injustice?

I think our role has been huge. I think it’s always been huge. I think that right now, being that most of the world is still shut down or just coming back to life, we’ve really been able to use our voices more than ever, because we’re some of the few community leaders whose voices can be seen and heard at this time. I think we all collectively as professional athletes just recognize that this is our time to really use our platform for good. I think it’s been amazing to see, across all types of sports, how we’ve embraced that responsibility.

Is there anything that you have personally been using this time to reflect on?

I really have been getting a lot of questions about, “Why now?” Or, “How can we do better?” What I’ve been paying close attention to is just making sure the narrative isn’t leaving out the greater story, which is that most of us have always spoken about these things. It’s just that now, people are listening and then using that, and then shedding light on what the root of the problem really is. It is that our country is built on systemic racism and we have to break it down piece by piece. It’s going to take all of us: Black, white, Latina, everything in between, to really make change. At this point, a lot of us are getting the attention and the questions, and I think we’ve done a really good job of circling back and reminding everyone that it’s really going to take a united front to get the change that we wanted. I think that’s been super cool. What I’ve been enjoying, as I go through this process, is it’s our turn to use our voices to continue to fight for the greater good, which is what we’ve all been trying to do this whole time.

How have conversations been between teammates, while all this is going on?

Here, with the Reign, they’ve been incredible. I take my hat off to our non players of color for really wanting to learn and be better allies and being sympathetic to our experiences. Just giving us a space that has made us feel comfortable in sharing, and not forcing us to overshare traumas. They’ve just been so good at balancing their want to learn more, but not push us and force us into uncomfortable conversations if we’re not exactly in the mood, because it’s a lot. It can be overwhelming. It’s a marathon, not a sprint. They’ve been great allies thus far. We’ve got some really good things that we want to roll out in our community here, that they’ve really taken in stride. Players are enthusiastic about the ways that they can help better our own Black and brown communities in the Seattle-Tacoma area. It starts with those small conversations and, if done well, then you can really start to see some action come into play, and it’s been incredible.

Is there anything else that you wanted to talk about, that I didn’t mention at all?

Just keep an eye out on the things that the Black players of the NWSL are working on. We’re still ironing out the details of making ourselves a legal entity and what we want to represent and stand for in the initiatives we want to set forth. But it’s going to be amazing when it’s all said and done, and we’re super excited to be in this generation that’s really starting it and hopefully setting the future up to be pretty awesome.

California Takes on Carolina in Two-Game NCAA Basketball Battle for ‘The Real SC’

Te-Hina Paopao and her South Carolina teammates walk off the court after a 2025 SEC tournament win.
Both games in "The Real SC" series have been moved to larger capacity venues. (Eakin Howard/Getty Images)

The NCAA is turning up the heat on the next two seasons of non-conference basketball competition, with powerhouse programs from the University of South Carolina and the University of Southern California set to determine which team is "The Real SC" via a special two-game series.

The acronymic rivals will first meet at Crypto Arena in Los Angeles on Saturday, November 15th, 2025, before heading to Bon Secours Wellness Arena in Greenville, South Carolina, on the same date the following year.

In anticipation of high ticket demand, series host Complete Sports Management shifted both games to the aforementioned higher-capacity venues, rather than utilizing the teams’ usual on-campus arenas.

"I will always choose elevating women's basketball, and that's especially true in scheduling," South Carolina coach Dawn Staley said in a team statement. "I know Complete Sports Management has the same mission, and I like their creativity in bringing not just two great programs together, but engaging their fan bases on both coasts in a debate they love to have."

Series to showcase the best of NCAA basketball

The newly created series won't just decide "The Real SC," it also pits two of the sport's historic programs against each other in an SEC vs. Big Ten and East Coast vs. West Coast battle for bragging rights.

The defending champion Gamecocks are currently ranked No. 2 in the nation as they gear up for the 2025 March Madness tournament, in which they'll seek a fifth straight Final Four berth and an overall fourth NCAA title.

Meanwhile, the Trojans are chasing South Carolina up the AP Poll in the No. 4 spot, with a goal to equalize with Gamecocks by claiming a third national championship this season. If they're successful, it will be USC's first NCAA trophy since 1984.

Regardless of the 2024/25 NCAA tournament's outcome, both teams will likely still roster multiple future WNBA stars for the foreseeable future, with fans banking on seeing current sophomore stars like South Carolina's MiLaysia Fulwiley and USC's JuJu Watkins featuring in both games of "The Real SC" series.

How to buy tickets to USC vs. South Carolina in "The Real SC"

Tipping off in LA on November 15th, 2025, tickets for the first meeting between the Gamecocks and Trojans in "The Real SC" series will be available for purchase online this Friday at 1 PM ET.

Women’s Sports Ads Hit New Heights in Latest Commercial Impact Report

A packed arena watches Game 4 of the 2024 WNBA Finals
The WNBA Playoffs helped fuel a significant increase in ad effectiveness in 2024. (David Sherman/NBAE via Getty Images)

Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.

Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.

Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.

Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.

"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."

JuJu Watkins celebrates USC's Big Ten basketball title after defeating UCLA on Saturday.
Star USC sophomore JuJu Watkins has already racked up multiple NIL deals. (Ric Tapia/Getty Images)

Basketball leads women's sports ad impact numbers

The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.

The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.

Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.

With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.

One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.

An overhead view of the 2024 NCAA volleyball championship game between Penn State and Louisville.
The NCAA volleyball championship was 2024's most impactful women's sports event for TV ads. (Jamie Schwaberow/NCAA Photos via Getty Images)

Gymnastics, volleyball draw advertisers to NCAA women's sports

The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.

That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.

All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.

Davidson Captains New-Look Gotham FC Roster Ahead of 2025 NWSL Kick-Off

Gotham FC defender Tierna Davidson prepares for a kick during a 2024 NWSL match.
Defender Tierna Davidson will captain Gotham FC this season. (Karen Hickey/ISI Photos/Getty Images)

Gotham FC set the scene for NWSL club's 2025 season on Tuesday, dropping their official 24-athlete roster and new player-led leadership group while handing longtime USWNT defender Tierna Davidson the captain’s armband ahead of Saturday’s regular-season kick-off.

At 26 years old, the 2019 World Cup champion and 2024 Olympic gold medalist succeeds retired goalkeeper Michelle Betos as the NJ/NY squad's captain, heading up Gotham’s leadership alongside fellow defenders Jess Carter and Mandy Freeman, as well as midfielders Rose Lavelle and Nealy Martin.

Gotham also removed star forward Midge Purce from her season-ending injury designation on Tuesday, opening the door for the 29-year-old USWNT standout to return to the NWSL pitch for the first time since tearing her ACL in last season's opener.

The 2023 NWSL Championship MVP tallied 16 goals across her 46 career appearances for Gotham before sitting out the entirety of the 2024 season.

Gotham FC midfielder Nealy Martin warns up before an NWSL match.
Gotham midfielder Nealy Martin will serve on the club's 2025 leadership group. (Ira L. Black - Corbis/Getty Images)

Gotham aims for successful 2025 behind refreshed roster

Following last year’s third-place finish, the 2023 NWSL champs saw a handful of big-name departures, prompting the club to adopt a more measured approach to this season’s roster rebuild.

"Change is normal in this environment, right?" Martin told JWS in January. "People have got to do what’s best for their career, but it hurts losing your friends on your team just personally, selfishly."

"Professionally, you have to take it in stride and see how all the new pieces can fit together," she continued. "How you can highlight new people’s best talent in the system that you’re playing."

Once considered a superteamGotham definitely looks a little different this time around, but early season moves display the club's interest in transforming steady consistency into a winning squad — with or without massively deep star power.

Gotham FC forward Midge Purce prepares a corner kick during a 2024 NWSL match.
After missing the 2024 season with injury, Midge Purce could make her Gotham return shortly. (Tim Nwachukwu/Getty Images)

Gotham FC's official 2025 team roster

  • Goalkeepers: Ann-Katrin Berger, Ryan Campbell, Shelby Hogan
  • Defenders: Bruninha, Jess Carter, Tierna Davidson, Mandy Freeman, Lilly Reale, Emily Sonnett
  • Midfielders: Sofia Cook, Jaelin Howell, Rose Lavelle, Nealy Martin, Stella Nyamekye, Taryn Torres
  • Forwards: Esther Gonzalez, Khyah Harper, Cece Kizer, Gabi Portilho, Midge Purce, Sarah Schupansky, Jéssica Silva, Ella Stevens, McKenna Whitham

Oregon State Basketball Tops Potential March Madness Bracket Busters

New mid-major basketball team Oregon State celebrates their 2025 WCC tournament title.
No. 4-seed Oregon State won the WCC tournament on Tuesday. (Candice Ward/Getty Images)

While NCAA basketball's Power Four conference tournaments wrapped up on Sunday, teams from mid-major Division I leagues are still battling for invites to the Big Dance, where they'll aim to upset top March Madness contenders.

Already harnessing upset momentum is former Pac-12 squad Oregon State, who won the West Coast Conference (WCC) tournament as the No. 4 seed on Tuesday.

After conference realignment saw most of the starters from last season's Elite Eight team transfer to Power Four programs, Oregon State finished the 2024/25 regular-season at 16-15 (12-8 in WCC play).

This week, however, the Beavers found another gear, tearing through their tournament and upsetting the two WCC regular-season co-champions along the way.

Catarina Ferreira #30 of the Oregon State Beavers holds up a ceremonial NCAA tournament ticket after the team's 59-46 victory over the Portland Pilots in the championship game of the West Coast Conference women's basketball tournament.
Potential NCAA upset Oregon State overcame star departures to win the WCC tournament. (Candice Ward/Getty Images)

Oregon State paves a path to NCAA tournament underdog

First, Oregon State narrowly defeated top-seeded Gonzaga 63-61 in Monday's semifinals, before beating back-to-back defending champion No. 2-seed Portland 59-46 in Tuesday's tournament finale — only the fourth loss suffered by the Pilots all season.

Oregon State's unlikely March Madness bid is the program's 13th overall, and the ninth in the NCAA tournament's last 11 editions.

"I'm just so happy and so proud of this team," said Oregon State head coach Scott Rueck. "For this group to cover the ground that they did this year, from day one until now, is absolutely remarkable. It's one of the most special things I've been a part of."

The Beavers’ surge, however, holds consequences for both Portland and Gonzaga, whose slim chances of making Sunday's bracket now rest with the NCAA selection committee.

While Portland is a more recent contender on the national stage, Gonzaga hasn't missed an NCAA tournament since 2016, with the Bulldogs appearing in all but two brackets since their 2007 March Madness debut.

The South Dakota State basketball bench cheers during a 2025 NCAA game.
South Dakota State could snag a No. 9 seed in March Madness. (Samantha Laurey/Argus Leader/USA TODAY NETWORK via Imagn Images)

NCAA underdogs looks to spur chaos in March Madness

Should they make the cut, at-large underdogs Portland and Gonzaga would join Oregon State and other smaller conference champions in trying to bust brackets by upsetting top contenders in the first few rounds of the NCAA's competition.

Other mid-major standouts are already considered likely members of the 68-team national pool, with current projections listing Fairfield University (Metro Atlantic Athletic Conference) and new No. 24-ranked South Dakota State (Summit League) claiming seeds as high as No. 9.

Projections also show that the Ivy League is on the precipice of sending a full trio of upset-hungry teams to the NCAA tournament.

While regular-season champion Columbia is expected to claim a national No. 11 seed after Saturday's conference tournament final, strong seasons from both Princeton and Harvard have the pair currently snagging one of the final four at-large bracket spots.

Atlantic 10 tournament victors George Mason could also pose a threat to Power Four contenders, with the Patriots clinching their first-ever NCAA tournament berth on Sunday despite ceding the regular-season conference title to Richmond.

Though it’s not always wise to bet against heavyweights in the NCAA tournament's opening rounds, emerging college basketball underdogs are embracing the spotlight — and welcoming the opportunity to shake things up after Selection Sunday.
 
 

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