Paige Bueckers is getting in on the name, image and likeness trend.
On July 13th, just days after winning the ESPY for best college athlete in women’s sports, Bueckers filed a trademark application for her nickname, “PAIGE BUCKETS.”
Paige Bueckers has filed a trademark application for her nickname:PAIGE BUCKETSThe filing was made on July 13th, just days after she won the ESPY for best college athlete in women's sports.#NIL #NCAA #UConn pic.twitter.com/R9lSQCfc1w— Josh Gerben (@JoshGerben) August 3, 2021
Paige Bueckers has filed a trademark application for her nickname:PAIGE BUCKETSThe filing was made on July 13th, just days after she won the ESPY for best college athlete in women's sports.#NIL #NCAA #UConn pic.twitter.com/R9lSQCfc1w
The trademark will apply to athletic apparel, as the trademark application states, “namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms.”
One of the best and most-popular women’s college basketball players, Bueckers is the only freshman in history to have won the AP, Naismith and Wooden player of the year awards. With over 900,000 Instagram followers, she’s primed to cash in on the new NIL rules allowing college athletes to profit off their name and image.
Still, Buecker’s says her ultimate focus is on winning a title after falling short in the Final Four last season.
“All I’m focused on is winning a national championship,” Bueckers told the Hartford Courant back in July. “I don’t care about any individual awards. Not just this year, but the remaining years I have left in college.”