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UConn’s Paige Bueckers signs multi-year partnership with StockX


UConn’s Paige Bueckers has signed a multi-year endorsement deal with StockX, her first name, image and likeness (NIL) deal.

The UConn star is set to be “the centerpiece” of StockX’s upcoming campaigns that will highlight women’s sports and basketball.

“Everybody that I sign with, I wanna make sure my values align with them and theirs align with mine,” Bueckers said in a video posted to StockX’s Twitter page, citing her love for fashion as one of the reasons she signed with the brand.

“I wanna do great stuff in the community and I wanna be able to reach people that don’t have the same opportunities that I had growing up, didn’t have the same blessings that I had. StockX has great ideas, I have great ideas and I’m glad we’re able to come together.”

Bueckers has taken steps to raise awareness, including shining a light on Black women not getting the media coverage they deserve during her speech at the ESPYs — something she talks about in the video with StockX.

“I was so nervous leading up to the speech,” Bueckers said. “All day I couldn’t eat. I was just so adamant on making that statement and I wanted to make it right. I wanted it to come out right. I wanted my message to be portrayed in the right way.”

Currently, StockX features more than 125,000 pieces of clothing and footwear from over 500 brands in its marketplace. In 2020, the company saw sales of items total $1.8 billion.

“We’re committed to providing a platform for female athletes to not only showcase their personal style, interests, and values but also to amplify their voices and connect with their communities,” Deena Bahri, StockX chief marketing officer, told ESPN about the partnership.

As part of the deal, Bueckers is set to help design exclusive products for their DropX portal that features limited-edition exclusive launches. The products could include third-party clothing brands or collaborators. All could end up incorporating her nickname, Paige Buckets, which was trademarked by Bueckers in August.

Bueckers had previously said she was overwhelmed by the possibilities of NIL and was taking her time in working through deals. In addition to the StockX partnership, Bueckers has signed with Wasserman, a sports agency that has helped her navigate NIL.

Still, she’s not allowing NIL to take away from her main focus: basketball.

“Once the basketball season starts, that’s my main and only focus,” she said. “My agent knows that, and everybody that works with me knows that.”

Bueckers and the UConn Huskies tip off against Arkansas on Nov. 14 at 1 p.m. ET. The game will mark the beginning of the highly-anticipated Bueckers-Azzi Fudd era.