Paige Bueckers hooks up UConn teammates with new kicks

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Paige Bueckers is treating her teammates, gifting her fellow UConn Huskies with sneakers as a part of her StockX deal.

The UConn sophomore signed a deal with the global e-commerce platform in November as her first major NIL brand partnership.

The gifting spree is an early example of the possible impact NIL deals can have, not just for the athlete directly involved in each partnership, but for their teammates as well.

Bueckers is also adding to her NIL portfolio, which already includes StockX and Gatorade, signing a deal with Cash App Wednesday in a partnership that will also see the UConn star launch the Paige Bueckers Foundation.