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Paige Bueckers’ NIL deals ‘every bit as valuable’ despite injury

UConn guard Paige Bueckers is still valuable on the NIL market in spite of her recent injury history. (David Butler II/USA TODAY Sports)

UConn’s Paige Bueckers has not played a lot of basketball in the last 17 months. Yet despite her injuries, she is still making moves on the NIL market.

In September, Bueckers signed an NIL deal with Nike. And on Tuesday, she announced a $50,000 donation to a local Connecticut food pantry in partnership with one of her other NIL sponsors.

“I didn’t know I could have this impact,” she told CT Insider. “NIL was new for me and for everybody when it came in super-fast. So, to see all the things that I can do to help give back is crazy. I just didn’t really know I could do all this stuff, especially as a freshman in college when NIL became possible. To be able to partner with these organizations and brands and for us to collaborate ideas, it’s pretty cool to see.”

Her teammate Azzi Fudd also has used her NIL dollars to give back, as she hosted a youth basketball camp Sunday. The two also have used their deals to support their teammates, gifting them Bose headphones to sneakers.

“The willingness of athletes to kind of give back has been eye-opening,” said Sam Weber, head of marketing for NIL marketplace Opendorse. “… I think the stigma is that you know, these 18, 19, 20-year-old kids are going to get a big check in the mail. They’re going to buy shoes and lease cars and live large. And there’s a tiny, tiny percentage of that that’s happening. … A lot of these athletes are figuring out better ways to invest, to give back to their communities, all of that.”

Bueckers’ continued success with NIL deals also proves her enduring star power, even through injuries. While she missed the entire 2022-23 season with an ACL injury, she has an NIL valuation of $641,000, according to On3, which ranks in the top 75 across all of college sports.

“If you’re a women’s basketball player who has been in the public spotlight since they were in high school, you’ve been building fans who follow you across various channels for three, four or fifive years,” Weber said. “They’re invested in your journey because you’ve shared that journey with them over the years. And so, when you’re out for a season, or in some cases, even more than a season, then that doesn’t mean they forget about you. They’re still following along.

“They still care about what’s next. … That connection doesn’t die or go away when they’re injured, and that’s why Paige’s audience is every bit as valuable today as before she hurt her knee.”

Phoenix Mercury, Golden State Valkyries Ride Upset Wins into the WNBA Weekend

Phoenix Mercury players including Satou Sabally huddle during a 2025 WNBA game against the New York Liberty.
Phoenix rose to No. 3 in the WNBA standings with Thursday's win over New York. (Catalina Fragoso/NBAE via Getty Images)

Two key upsets headlined Thursday's WNBA bill, sending the Phoenix Mercury soaring into third place in the league standings while the No. 6 Golden State Valkyries continued to outwit opponents.

The red-hot Mercury snagged their fourth straight win by taking down the No. 2 New York Liberty 89-81 on Thursday night, overcoming an 35-point performance from two-time MVP Breanna Stewart with five double-digit Phoenix scorers.

Meanwhile out West, the Valkyries stifled a surging No. 7 Fever, downing Indiana 88-77 in part by holding star guard Caitlin Clark to just 3-for-14 from the field — and 0-for-7 from behind the arc.

"We were being disruptive, we know that she doesn't like physicality, we know that she wants to get to that left step-back," Golden State head coach Natalie Nakase said about the Valkyries' strategy to effectively contain Clark.

Though the No. 1 Minnesota Lynx and 2024 WNBA champions New York still hold court atop the table, Thursday's actions proves that other squads are making some unexpected in-roads.

Putting together an impressive road record are the Mercury, who will ride a 4-2 away record into their Saturday matchup against the No. 11 Chicago Sky — the last stop on a four-game road trip that's been perfect for Phoenix thus far.

Already flipping the script on expectations is Golden State, with the 2025 expansion team rising despite relying on a hodgepodge roster as several players compete at EuroBasket 2025. The Valkyries will aim to keep their winning momentum in their Sunday clash with the No. 12 Connecticut Sun.

How to watch the Mercury, Valkyries this weekend

Both of Thursday's victors will be back in action this weekend, with Phoenix facing Chicago at 1 PM ET on Saturday, airing live on ABC.

Then on Sunday, Golden State will host Connecticut at 8:30 PM ET, with live coverage on WNBA League Pass.

Las Vegas Aces Aim to Stop Skid Ahead of Tough WNBA Weekend Matchups

Las Vegas's A'ja Wilson tries to defend a lay-up from Seattle's Gabby Williams during a 2025 WNBA game.
The Las Vegas Aces will face both Seattle and Indiana this weekend. (Rio Giancarlo/Getty Images)

In another weekend full of WNBA action, all eyes are on Las Vegas, as the No. 8 Aces will try to curb a two-game losing streak against two formidable opponents.

A successful weekend for Las Vegas could hinge on three-time WNBA MVP A'ja Wilson's potential return from injury, with the star forward recently upgraded to "questionable" after landing in concussion protocol last week.

Overall, the margin for error has narrowed in the middle of the WNBA pack, as talented teams continue to translate quality performances into consistency.

  • No. 5 Seattle Storm vs. No. 8 Las Vegas Aces, Friday at 10 PM ET (ION): The Aces will try to end their free fall in Friday's head-to-head battle with a Seattle side that can beat anybody at their best.
  • No. 7 Indiana Fever vs. No. 8 Las Vegas Aces, Sunday at 3 PM ET (ESPN): Las Vegas next faces a Fever team still smarting from Thursday's away loss to the Golden State Valkyries, with both teams narrowly clinging to positions above the playoff line.
  • No. 2 New York Liberty vs. No. 5 Seattle Storm, Sunday at 7 PM ET (WNBA League Pass): The Liberty have a comfortable hold on second place, but with two losses in their last three games, New York is flirting with danger entering their Sunday game with Seattle — particularly if star big Jonquel Jones is out after suffering a knock to the ankle on Thursday.

Ultimately, there's no rest for the weary in the WNBA, as a series of difficult matchups can see a single error quickly slide into a losing streak.

NWSL Kicks Off Final Gameday Slate Ahead of Summer Break

The San Diego Wave celebrate a goal by María Sánchez during a 2025 NWSL match.
The San Diego Wave will take on 2024 runners-up Washington on Sunday. (Marcus Ingram/Getty Images)

The final NWSL weekend heading into the league's six-week summer break has arrived, giving teams one more chance to prove themselves before regular-season play pauses to make way for major international tournaments.

With a five-point gap separating No. 1 Kansas City from No. 2 Orlando in the NWSL standings, the Current will enter the break as the 2025 Shield frontrunners regardless of this weekend's results.

Despite Kansas City's grip atop the table, there's still plenty of room for movement both above and below the postseason cutoff line, as clubs across the NWSL look to wrap their midseason finales on a high note:

  • No. 1 Kansas City Current vs. No. 10 Angel City FC, Friday at 8 PM ET (Prime): Angel City has a shot at launching themselves above the cutoff line on Friday, but they'll have to snap the Current's five-game winning streak to make it happen.
  • No. 8 Gotham FC vs. No. 9 Bay FC, Saturday at 7:30 PM ET (ION): Gotham and Bay FC enter the weekend tied on points while staring at each other from on opposite sides of the playoff line — meaning a Saturday win for either club could set the tone for the rest of the 2025 season.
  • No. 3 San Diego Wave FC vs. No. 4 Washington Spirit, Sunday at 10 PM ET (CBS Sports): The weekend's only top-table clash could see San Diego sprint back into second place — unless Washington leapfrogs the upstart Wave to claim the third-place spot.

KPMG Women’s PGA Championship Ups Purse to $12 Million, Ties LPGA Tour Record

Thailand's Jeeno Thitikul hits a shot during the 2025 KPMG Women's PGA Championship.
Thai golfer Jeeno Thitikul is in the lead after one round at the 2025 KPMG Women's PGA Championship. (Sam Hodde/Getty Images)

The LPGA Tour has turned its attention to Texas, with the 2025 KPMG Women's PGA Championship — the third major of the pro golf season — teeing off in Frisco to a flurry of first-round action on Thursday.

All of the sport's Top 100 athletes are participating in this week's event, including No. 1 Nelly Korda, who sits in a 14th-place tie with an even-par first-round performance, and surging US dark horse No. 50 Lexi Thompson, who tied for 10th in her Thursday return from a brief retirement.

However, leading the pack heading into Friday's second round is Thailand's world No. 2 Jeeno Thitikul, who finished the first day of competition atop the leaderboard with a score of 4-under-par.

Australia's No. 24 Minjee Lee also posted a strong start, capping Thursday at 3-under to sit in second place.

While the sport's best chase victory on the links, the 2025 KPMG Women's PGA Championship is already making history off the green.

Not only is it the first-ever women's major to tee off at Frisco's Fields Ranch East, the tournament also increased its purse to $12 million on Tuesday — nearly tripling the $4.5 million prize pool from just four years ago and tying the US Women's Open for the LPGA Tour's highest payout in the process.

How to watch the KPMG Women’s PGA Championship

The third LPGA Grand Slam of 2025 continues through Sunday.

Friday's second round will air live on the Golf Channel, while coverage of Saturday and Sunday's final rounds will air across NBC and Peacock.

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