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PHF sale: Unpacking what just happened in women’s hockey

(Sarah Stier/Getty Images)

Professional women’s hockey players received seismic news Thursday night. At 8 pm ET, players and staff from both the Premier Hockey Federation (PHF) and Professional Women’s Hockey Players Association (PWHPA) gathered on separate conference calls.

The PHF players – who were addressed by commissioner Reagan Carey followed by their respective ownership groups – learned that assets of their league had been acquired by the Mark Walter Group ahead of the launch of a new professional women’s hockey league in January 2024. The PHF will cease operations.

Members of the PWHPA learned about the PHF sale at the same time. But their call had an additional purpose. After spending the last five-plus months negotiating with their new owners about a collective bargaining agreement, the PWHPA’s bargaining committee proposed the final agreement to members of the association. Following a 72-hour voting window, that CBA was unanimously approved on Sunday night.

The fact that these two things – the sale of the PHF, followed by the confirmation of a new league with a CBA negotiated by PWHPA players – happened nearly simultaneously resulted in confusion, with some fans placing blame on PWHPA players for the demise of the PHF.

“(The PHF purchase) is very, very much a separate transaction and people are confusing the two,” Dodgers president Stan Kasten, who will serve as a member of the new league’s board, told Just Women’s Sports.

While Thursday night’s news provides some clarity for the future of women’s pro hockey in North America – a single league featuring the best players – there has also been plenty of confusion, especially for PHF players whose contracts are now void.

Just Women’s Sports spoke to leaders and players from the PHF over the weekend about what happened and what it means for the future of women’s hockey in North America. Here’s what we learned.

What does this news mean for PHF players in the near future?

According to a PHF signing tracker maintained by Melissa Burgess of the Victory Press, 121 players had signed contracts for the 2023-24 PHF season as of June 28. With the league shutting down in the wake of the sale, those contracts are now void.

For goaltender Kassidy Sauvé, the news of the PHF sale came as a shock. After signing with the Boston Pride in June, she was browsing the internet Thursday morning and designing some black and gold goalie pads that would look good with her new team’s uniform.

Hours later, she learned that the Boston Pride were no more.

“It’s been a tough couple of days,” Sauvé told Just Women’s Sports. “It’s hard when your future changes in the blink of an eye.”

Sauvé counts herself lucky that she hadn’t yet signed a lease in Boston, but she knows some of her PHF teammates and opponents already made big life choices based on the contracts they had signed and the salaries they expected to receive.

“There’s a lot of girls who bought houses or started renting where they were going to play. It’s not just the fact that it happened, but the fact that it happened after people were signing contracts that made it difficult,” she said.

A “Frequently Asked Questions” document was distributed to players and staff, and reviewed by Just Women’s Sports, outlining what players can expect from the league. Here are a few of the highlights.

  • Players enrolled in the PHF health program will receive insurance benefits through September 30, 2023.
  • Players who sign separation agreements will receive 1/12 of their contract for the 2023-24 season or $5,000, whichever is higher.
  • Players who don’t compete in another professional league during the coming season are eligible to receive an additional payout (minimum of $10,000). This will come from a $1,000,000 pool divided among players.
  • Players who were competing in the PHF on visas can receive support to modify their visa.
  • Players who competed in either of the last two PHF seasons will be eligible to receive “a small distribution” from the player equity incentive program. According to PHF owner John Boynton, players will divide two percent of the proceeds from the sale of the league (minus lawyer and transaction fees).
  • Coverage of ongoing workers’ compensation claims – typically used to cover injuries sustained in practice or games – will continue.

It should be noted that these benefits do not apply to players who played in the league for the 2022-23 season but had not yet signed for the upcoming season.

“Technically (those players) have no relationship with the league, they’re not employed,” Boynton said, though he noted that players in that group would be eligible for a share of the equity incentive program.

Many PHF players likely will compete in the new league. And while current PWHPA members are the ones who negotiated and voted on the CBA, former PHF members will be eligible to join the PWHLPA union.

Despite her initial shock, Sauvé said she’s trying to feel hopeful about what’s to come.

“This has been something we’ve wanted for a long time – for everyone to just be on the same page,” she said. “I think, down the road, it will be incredibly beneficial for women’s hockey as a whole.”

What is PHF leadership saying?

PHF leadership presented the sale as good news. In a letter to players and staff, reviewed by Just Women’s Sports, PHF commissioner Reagan Carey called the news “a collective, well-earned victory for each of you who has contributed to the ongoing evolution of the women’s professional game.”

The PHF has previously been criticized for overpromising and underdelivering, one of the reasons many PWHPA players were wary of joining the league. In the same letter after the sale, Carey cited the league’s accomplishments, including setting “the highest salary cap in all of women’s sports.”

But that detail comes with several major caveats. While the PHF announced a salary cap of $1.5 million for the 2023-24 season – technically more than the WNBA’s $1,420,500 cap or the NWSL’s $1,375,000 cap (not factoring in allocation money) – those PHF salaries are not being paid out.

Asked about this discrepancy, Carey defended her reference to the salary cap figure.

“We announced it, we committed to it, we signed contracts for it. And this league, if this deal was not done, would have continued to operate and continued to build on the momentum we had and that number wouldn’t have changed,” she told Just Women’s Sports.

While the sale caught players, fans, and media off guard, Carey said the deal was in the works for a long time.

“It’s not something that came as a surprise, nor was it expedited or rushed in any way. It’s been an evolving conversation that just led to the opportunity to bring these worlds together.”

Carey added: “Perhaps it’s more of a surprise because most attempts to do that (unify women’s hockey leagues) have fallen short in the past.”

As for the timing of the sale, Boynton – whose ownership group oversaw four of seven teams – said they aimed to have the deal done in February or March before players started signing contracts for the new season.

“If there’s one thing I could have changed about this thing, it would be the timing,” he said. “In a situation like this where we’re having these discussions, you can never know whether it’s going to work out or not. So we had to continue to operate the league in preparation for a full season next year.”

Olympic Swimmer Kirsty Coventry Makes IOC History as First Woman President

New IOC president-elect Kirsty Coventry addresses the media after winning Thursday's election.
Kirsty Coventry is the first woman, first African, and youngest-ever IOC president-elect. (FABRICE COFFRINI/AFP via Getty Images)

Zimbabwean swimming legend Kirsty Coventry made history on Thursday, when she became both the first woman and first African ever elected president of the International Olympic Committee (IOC).

At 41-years-old, Coventry will also be the youngest president in the organization's 131-year history and the 10th individual to ever hold the office.

"As an nine-year-old girl, I never thought I would be standing up here one day getting to give back to this incredible movement of ours," the five-time Olympian said in her remarks.

An extensive Olympic resume, in and out of the pool

The Auburn University grad and seven-time Olympic medal-winner — including back-to-back golds in the 200-meter backstroke at the 2004 Athens and 2008 Beijing Games — retired from competition after the 2016 Rio Olympics.

At that time, Coventry was already three years into her IOC membership, after initially joining as part of the governing body's Athletes' Commission. She joined the Executive Committee in 2023.

"I will make all of you very, very proud and hopefully extremely confident in the decision you have taken," Coventry said to her fellow members in her acceptance speech. "Now we have got some work together."

That work that awaits Coventry in her eight-year mandate will include navigating the 2028 LA Games and selecting a host for the 2036 Summer Games.

Her first Olympic Games at the helm, however, will be the 2026 Winter Olympics in Italy, giving her less than a year to prepare before the Opening Ceremony kicks off.

IOC trailblazer Anita DeFrantz congratulates the organization's newly elected president Kirsty Coventry.
DeFrantz, the first-ever woman to run for IOC president, secured Coventry's election. (FABRICE COFFRINI/AFP via Getty Images)

Coventry to continue IOC efforts to promote gender equity

Coventry will have a few months to adjust before assuming her new office on June 23rd, when she will succeed her mentor, 71-year-old Thomas Bach.

Bach will have served the IOC's maximum 12-year tenure in the role when he steps down, having led the governing body to stage the first-ever Olympic Games with equal numbers of women and men competing — a mark captured at the 2024 Summer Games in Paris.

With gender equity as a driving force in his leadership, Bach also increased the number women serving as both IOC members and in the organization's leadership roles, with women comprising seven of the body's 15-person executive board.

Coventry is one of those seven women, and Bach specifically hand-picked her as his successor.

The legacy she inherits isn't lost on Coventry, both in the efforts of Bach and in the women who paved the way — perhaps none more directly than IOC member Anita DeFrantz, a 1976 Olympic bronze medal-winning rower for Team USA and the only other woman to ever run for IOC president.

Recognizing the election's historic significance, 72-year-old DeFrantz overcame significant health issues to travel to Greece in order to vote for Coventry — with her ballot securing the exact number of votes Coventry needed to win.

"I was really proud that I could make her proud," an emotional Coventry said.

Women’s March Madness Teams Receive First-Ever NCAA Tournament Payday

William & Mary celebrate their 2025 First Four March Madness win over High Point.
Women's March Madness teams will earn compensation for the first time in NCAA history this year. (Scott Wachter/NCAA Photos via Getty Images)

The NCAA is leveling the playing field, with Women’s March Madness teams in line to receive their first-ever prize payouts based on tournament performance — a mechanism the men’s tournament has enjoyed since 1991.

Sparked by 2021's landmark NCAA gender equity review, the NCAA will distribute a total of approximately $15 million to individual conferences based on how many games their teams play, with each March Madness performance "unit" worth about $113,000.

This year's inaugural $15 million purse represents 26% of the competition's $65 million media rights valuation — putting it proportionally on par with the percentage allocated to the men's fund.

That overall prize pool will jump to $20 million in 2026 and $25 million in 2027, before switching to a successive 2.9% increase per year.

"We are all playing in the same March Madness," said UNC Greensboro head coach Trina Patterson, whose No. 16-seed Spartans will face No. 1-seed USC in the first round on Saturday. "The treatment for the men and women should be equal. We get a unit!"

Forward Perri Page celebrates a play during Columbia's 2025 First Four March Madness win over Washington.
Players like Page flew charter to compete in March Madness. (Anthony Sorbellini/NCAA Photos via Getty Images)

March Madness teams get additional NCAA tournament perks

While the performance payouts are new this year, women's March Madness teams also receive perks like charter flights throughout the tournament, which can make all the difference for smaller programs eyeing an upset.

"Everyone is so excited about the experience. Going from the bus directly to the plane, everyone was so happy," March Madness debutante William & Mary head coach Erin Dickerson Davis told ESPN ahead of her No. 16-seed team’s First Four victory on Thursday.

Columbia junior Perri Page, whose No. 11-seed Lions defeated Washington in their own First Four matchup on Thursday, echoed Davis' sentiment, saying, "It was cool going to the charter, and we've been taking it all in."

"We've been enjoying the whole season," the forward added, noting "It's great we can make money for the school now."

"It should have always been that way. Women's basketball has been fighting for equality for a very long time," said Davis. "I've been in this business for many, many years. I played college basketball. It's a long time coming."

"You got to start somewhere, and I think we've been so far behind," added Columbia head coach Megan Griffith.

"This is more like the whipped cream. I think the cherry on top is going to keep coming — but it's really good so far."

WNBA Drops 2025 TV Broadcast Schedule, Increases National Coverage

Indiana Fever guard Caitlin Clark celebrates a play with teammate Kelsey Mitchell during a 2024 WNBA game.
The Fever will see 41 of their 44 games air nationally in 2025. (G Fiume/Getty Images)

Less than two months before the season tips off on May 16th, the WNBA dropped its full 2025 national broadcast slate on Thursday, rewarding last year’s most in-demand teams with a significant uptick in screen time.

Fueled by the fan fervor around 2024 Rookie of the Year Caitlin Clark, the Indiana Fever will see a league-record 41 of their 44 regular-season games aired nationally this season.

That tally includes all five Fever matchups against regional rival Chicago, after the pair's June 23rd game averaged 2.3 million viewers — becoming the most-watched game of the 2024 regular season.

Just behind Indiana in earning significant national broadcast coverage are two-time WNBA champs Las Vegas, who will see 33 of their games aired across the country. As for the reigning champions New York Liberty, they trail the Aces by just one game, with 32 of their 2025 season games garnering national attention.

Record WNBA ratings spur big broadcast moves

Thanks to 2024’s monster ratings, big-name networks are increasingly recognizing the WNBA as a profitable summer product, with broadcasters expanding their coverage as the league prepares for its 11-year, $2.2 billion media rights contract to kick in next year.

With the 2025 WNBA season expanding from 40 to 44 games per team, ION is leading all broadcasters with 50 regular-season games, with ABC/ESPN, CBS Sports, NBA TV, and Amazon Prime all taking a piece of the pro women's basketball league's pie.

Broadcasters are also moving games off of their sports-specific networks and onto flagship cable channels, with a record 13 matchups — a full half of Disney Networks' 26 regular-season games — set to air on ABC, including the 2025 WNBA All-Star Game.

The league will also see its first-ever regular-season games earn primetime broadcast TV slots, with CBS Sports elevating two of its 20 games — the June 7th and August 9th battles between the Chicago Sky and the Indiana Fever — to its flagship network, CBS.

As the WNBA shoots for an even more impactful 2025 season, broadcasters are helping to boost the charge, offering increased access to the league’s brightest stars and biggest games.

March Madness Underdogs Look to Bust Brackets as NCAA Tournament Tips Off

Iowa's Lucy Olsen and Kylie Feuerbach celebrate during a 2025 Big Ten tournament game.
No. 6-seed Iowa has an underdog’s shot at upsetting No. 3-seed Oklahoma in the second round. (Michael Hickey/Getty Image)

The NCAA tournament tips off in earnest with the bracket's 64-team first round on Friday, as eager March Madness fans look beyond the chalk to eye the competition's underdogs after a rollercoaster 2024/25 basketball season.

Early upsets aren’t exactly the norm in the women’s tournament. Only one lower seed won their first-round matchup in 2024, and no team below a No. 3 seed has ever gone the distance, but in a season of increased parity, a few lower-rated squads are rounding into underdog form.

Harvard star Harmoni Turner dribbles during a 2023 game.
Harvard star Harmoni Turner could lead the Crimson to a first-round upset win. (Erica Denhoff/Icon Sportswire via Getty Images)

Breaking down potential March Madness bracket-busters

For potential March Madness upset instigators, late-season momentum late season momentum is the name of the game — a dangerous factor in any single-elimination tournament.

Even without superstar grad Caitlin Clark, No. 6-seed Iowa capped their regular season on a high before narrowly losing to No. 4-seed Ohio State in the Big Ten tournament's quarterfinals. Should they advance past No. 11-seed Murray State in their first-round Saturday matchup, the Hawkeyes are poised to give No. 3-seed Oklahoma a run for their money in the second round on Monday.

Entering as a No. 10-seed, Ivy League tournament champs Harvard will have their hands full against No. 7-seed Michigan State on Saturday, but Crimson senior Harmoni Turner and her season-average 22.5 points per game could tilt the scales in Harvard's favor.

After edging out first-round opponent No. 11-seed Iowa State, No. 6-seed Michigan is playing like an upset contender. Now a potential second-round matchup against No. 3-seed Notre Dame — fresh off a recent losing skid — awaits the young squad. 

With the brackets locked and the teams loaded, the prospects of twists and turns make the first two rounds of the NCAA tournament especially exciting — even if this year’s frontrunners appear destined for Tampa.

Michigan basketball's Syla Swords listens in a team huddle.
No. 6 Michigan will battle fellow Madness underdog No. 11 Iowa State in the tournament's Friday opener. (Michael Hickey/Getty Images)

How to watch Women's March Madness games this weekend

The Big Dance officially begins at 11:30 AM ET on Friday, when No. 11 Iowa State tips off against No. 6 Michigan on ESPN2.

Saturday's slate will complete the 2024/25 NCAA tournament's first round, with No. 6 Iowa beginning their Madness run against No. 11 Murray State at 12 PM ET on ESPN.

No. 10 Harvard will start dancing a few hours later, with the Crimson facing No. 7 Michigan State at 4:30 PM ET on ESPNews.

All games in the 2025 March Madness tournament will have live coverage across ESPN networks.

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