Founding WNBA franchise Phoenix will have a new look entering the 2026 season, as the Mercury announced its first-ever rebrand on Monday to celebrate the team's upcoming 30th anniversary campaign.
"The new branding represents the Mercury's championship legacy, devoted fanbase, and the new era that began with a record-breaking season and memorable [2025] Finals run," said Phoenix CEO Josh Bartelstein in a statement.
In honor of the franchise's 1997 inaugural season, the new primary Phoenix logo positions the Mercury "M" at an angle of 19.97 degrees, while the team's redesigned global logo centers the primary emblem on top of four rings — mirroring the planetary rings on the Mercury's original design.
The team is also debuting a first-ever secondary logo, featuring the outline of the state of Arizona with the seams of a basketball, while also officially introducing the popular "Merc" nickname into the WNBA squad's branding lexicon.
In celebration of the rebrand, Phoenix is currently running a first-of-its-kind community giveback called the Merc Merch Swap, in which fans can trade old team merchandise — which will be donated to Goodwill — for a newly branded Mercury T-shirt.
How to purchase or swap for new Phoenix Mercury merch
To take part in the Merc Merch Swap, fans can bring any Phoenix, WNBA, or WNBA team item to the Mercury Team Shop at Mortgage Matchup Center to swap for a new logo T-shirt as well as a single-item 20% voucher through through Friday, December 5th.
Phoenix's rebranded items are also now available for purchase at the team's online shop.