Playa Society is honoring the 25th anniversary of the classic sports film "Love & Basketball" this week, with the popular women's basketball outfitter dropping a capsule collection entitled "First Quarter: Ball Better Than You" — an homage to one of the film's iconic quotes.
"This is a love story, about our love for 'Love & Basketball,'" notes Playa Society about the collection. "Our love for [lead character] Monica, who served as the first representation of an unapologetic female athlete in film. Our love for [writer and director] Gina Prince-Bythewood for her persistence in delivering culture and truth. And our love for the energy of it all that inspired Playa Society to fill in the gaps for women in sports."
"I am so humbled by the enduring impact of the film on both ballers and non-athletes, who are inspired by characters who believe in themselves enough to fight for an impossible dream," Prince-Bythewood said of the project.
With New York Liberty teammates and girlfriends Natasha Cloud and Izzy Harrison serving as models, the "First Quarter" collection includes T-shirts, hoodies, and more.
This week's drop is just the first in the works between Prince-Bythewood and Playa Society founder Esther Wallace, with the LA Sentinel describing their collaboration as "blending nostalgia, culture, and women's sports in a way that honors the film while pushing the narrative forward."
How to purchase from Playa Society's "Love & Basketball" collection
All items from the "First Quarter" collection are now available in limited quantities at PlayaSociety.com.