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PHF announces historic $25 million investment in players

The Boston Pride and Toronto Six meet in the semifinals of the 2021 Isobel Cup playoffs in March. (Michelle Jay/NWHL)

The Premier Hockey Federation’s Board of Governors has committed over $25 million in direct payments and benefits to its players over the next three years, the league announced Tuesday. As a result, the PHF’s salary cap will increase by 150 percent next season, from $300,000 to $750,000.

The pledge represents the largest one-time independent investment in the history of professional women’s hockey.

“The PHF has been steadfast in its vision to grow the game under a new era that truly provides leading opportunities for athletes in the sport who deserve to be treated as professionals,” said PHF Commissioner Tyler Tumminia. “This amazing investment by ownership reaffirms the strength of their commitment to being difference-makers who advance the professional game so that our athletes can thrive as role models who continue to inspire the next generation.”

The investment includes direct cash to players, full healthcare benefits provided by the clubs and equity in the teams, beginning with a $7.5 million pledge for the 2022-23 season. The PHF also aims to support its athletes through league expansion, facility upgrades, new equipment and more ice time through an increase in practices and an expanded 28-game schedule.

In addition to the salary cap increase, players will have 10 percent equity in each member team. The contributions will aggregate in an investment pool owned by the players, allowing them to share in the league’s financial success. Players will also be able to profit off of their own image and likeness.

The league will also aim to expand teams, beginning with a seventh team in Montreal.

“On behalf of the Board of Governors we are proud to play a part in bringing women’s sports to the next level by investing in the PHF,” said John Boynton, Chairman of the Board of Governors. “We see the PHF as a platform to address the inequities that women athletes face. We also believe in the sustainability of our developing business model and embrace our responsibility to build a platform that grows this dynamic league to historic heights.”

The PHF has undergone major changes over the last 18 months, including a rebrand and a transition from a single-entity structure to a joint venture model. As a result, all six member clubs are now owned and operated by private ownership groups.

The league has also expanded its broadcast and corporate partnerships, most notably signing an agreement with ESPN+ in October that made all PHF games available to stream in the United States.

Earlier this month, the players’ association announced the hire of Alex Sinatra as executive director.

WNBA Smashes ESPN Viewership Records Throughout 2025 Season

Las Vegas Aces guard Chelsea Gray speaks to ESPN's Holly Rowe after winning the 2025 WNBA Championship.
The WNBA delivered the most-watched regular and postseason ever across ABC, ESPN and ESPN2 this year. (Stephen Gosling/NBAE via Getty Images)

The WNBA blew past viewership records throughout its 2025 campaign, ESPN reported this week, with the league delivering the network's most-watched season in history.

ESPN averaged 1.3 million viewers through 25 regular-season games, accounting for a 6% year-over-year increase, with the full season's 49 broadcasts averaging 1.2 million viewers per game — up 5% over last year's lineup.

Postseason coverage was especially popular, with the Las Vegas Aces' championship-winning series sweep averaging 1.5 million viewers per game to become the second-most watched WNBA Finals behind the 2024 edition.

The gains also hit the ESPN studio, with the network's WNBA Countdown averaging 437,000 viewers through the 2025 Playoffs — up 30% over last season — while Hoop Streams and The Wrap-Up saw a 60% year-over-year viewership growth across eight postseason episodes.

Overall, the numbers punctuate the stability of the WNBA, with viewership continuing to rise despite superstars like Indiana Fever guard Caitlin Clark, Minnesota Lynx forward Napheesa Collier, and Chicago Sky forward Angel Reese all missing screen time due to injury this year.

The dividends, as well, are already paying off, as the WNBA embarks on a new $2.2 billion media deal promising at least $200 million per year in returns through the 11-year contract.

With the league currently wading through contentious CBA negotiations, this year's soaring ratings seemingly back the WNBA Players Association's arguments for increased investment and revenue sharing.

Angel City Investor Alexis Ohanian Launches LOVB Volleyball LA Expansion Team

LOVB Omaha and LOVB Austin huddle during the 2025 LOVB championship match.
The latest expansion team joining pro volleyball league LOVB will be led by Angel City investor Alexis Ohanian. (Emilee Chinn/LOVB/Getty Images)

Professional women's volleyball is officially landing in Los Angeles, with LOVB announcing Wednesday that the league plans to launch an LA expansion team funded by Angel City investor — and Serena Williams's husband — Alexis Ohanian.

Ohanian's Seven Seven Six venture capital firm is behind the new club, adding to a portfolio that also includes track and field competition Athlos and NWSL-focused docuseries The Offseason, as well as the men's Los Angeles Golf Club.

"We're excited to make LOVB the third jewel in Seven Seven Six's LA sports family," Ohanian said in the league's expansion announcement. "Volleyball is such a natural addition for Southern California, which has already proven how warmly it embraces new pro sports teams."

LOVB wrapped its inaugural six-team season in April 2025, with the league's second season set to kick off in January 2026 before LOVB LA becomes the pro venture's seventh squad in 2027.

"We're thrilled to partner with Alexis and the Seven Seven Six team, true women's sports champions," said LOVB Pro president Rosie Spaulding, further acknowledging the impact of Ohanian's sports portfolio and investment acumen. "Their commitment strengthens the entire volleyball ecosystem, and marks an exciting new chapter for LOVB and the sport as a whole."

"We can't wait to work with them to bring professional women's volleyball to Southern California as we continue to grow the sport across the US."

NWSL Commissioner Jessica Berman Inks 3-Year Contract Extension

Commissioner Jessica Berman speaks with press during the 2025 NWSL Media Day.
Jessica Berman originally took over as NWSL commissioner in 2022. (Katelyn Mulcahy/Getty Images for NWSL)

NWSL commissioner Jessica Berman is sticking around, with Sportico reporting last Friday that the NWSL Executive Committee voted for a three-year contract extension for the league leader through the 2028 LA Olympics.

The 48-year-old inked her initial four-year deal in 2022, quickly driving commercial growth after joining an NWSL still reeling from a period of league scandals.

Under her purview, Berman led the NWSL through successful CBA negotiations and inked a blockbuster $60 million-per-year media deal, boosting team valuations from the low single-digit millions to upwards of $250 million.

Berman also helped drive the league's ongoing expansion, seeing 12 clubs in action during her debut 2022 season before growing to 14 in the 2024 campaign — with additional expansion sides Boston Legacy FC and Denver Summit FC ballooning the field to 16 squads beginning next year.

Despite those successes, Berman recently faced backlash surrounding the league's handling of on-field medical incidents, with Sportico's sources noting that the board of governors' decision to move forward with the NWSL commissioner's contract extension was not unanimous.

"We're proud to have Jessica Berman's continued leadership," executive committee chair and Gotham FC owner Carolyn Tisch Blodgett said in a league statement. "Under her guidance, the NWSL has reached new heights in attendance, revenue, and global visibility. This extension ensures we can continue building on that momentum."

Seattle Reign and Wales Star Jess Fishlock Headlines International Soccer Retirements

Wales star Jess Fishlock celebrates scoring her team's first-ever major tournament goal at the 2025 Euro.
Seattle Reign and Wales legend Jess Fishlock will retire from international play after next week's FIFA window. (Alex Caparros - UEFA/UEFA via Getty Images)

As the penultimate international window of 2025 kicks off next week, several global soccer stars are announcing their impending retirements, hanging up their national team boots as global attention turns toward next year's 2027 World Cup qualifiers.

Headlining the list of exiting stars is Wales' all-time top scorer and longtime Seattle Reign midfielder Jess Fishlock, who will suit up for the world No. 32 Dragons one last time against No. 15 Australia next week, ending a 19-year international career.

The 38-year-old notched 48 goals in her 165 caps for her national team, including scoring Wales' first-ever goal in a major tournament during last summer's 2025 Euro tournament.

"The Euros was the pinnacle of my football career, seeing the dragon on the world stage for the first time will be a memory that will stay with me for a lifetime," Fishlock posted in her Wednesday announcement. "Every minute was a pleasure, a privilege, and an honour."

Also stepping away from international duty is 2022 Euro champion and Chelsea FC defender Millie Bright, retiring from No. 4 England's backline on Monday after previously removing herself from consideration for the Lionesses' successful Euro title defense earlier this year.

Other notable international soccer retirements this week include No. 27 Ireland defender Megan Campbell, No. 6 France midfielder Sandie Toletti and winger Amel Majri, and No. 11 Netherlands midfielder Sherida Spitse and striker Renate Jansen.

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