The Professional Women’s Hockey League has its team names, according to a report from The Athletic.
The PWHL submitted trademark requests for six names: Toronto Torch, Montreal Echo, Ottawa Alert, Minnesota Superior, Boston Wicked and New York Sound.
Detroit Hockey reported first on the applications, which were filed with the United States Patent and Trademark Office. Still, the league has yet to announce any team names, so these officially remain in limbo ahead of the inaugural season in 2024.
When the PWHL acquired assets from its predecessor, the Premier Hockey Federation, in June, it is unclear whether that included team names and logos. Based on the trademark filings, the new league is taking its names in a different direction, leaving behind the Toronto Six, Montreal Force, Minnesota Whitecaps, Boston Pride and New York Riveters.
The PWHL announced its logo on Tuesday, with a “stylized ‘W’ to highlight women, and crossed hockey sticks and a puck that nestle perfectly within the middle of the letterform.”
“We love the prominence of the ‘W’ used in a clean and strong design that celebrates PWHL trailblazers and their legacy across women’s sports,” PWHL Advisory Board member Stan Kasten said in a news release. “When people see the logo, they will recognize how it represents women and immediately know it’s about hockey. The ‘W’ symbol speaks for itself but offers versatility to fit nicely when used inside our PWHL lettering.”
Bold. Powerful. Undeniable. Introducing our logo.📰 https://t.co/Xdi9tJPUJC pic.twitter.com/ZRcd49JnXk— PWHL (@thepwhlofficial) October 24, 2023
Bold. Powerful. Undeniable. Introducing our logo.📰 https://t.co/Xdi9tJPUJC pic.twitter.com/ZRcd49JnXk